Türkiye’de Zeytin Sektörünün Satış Performansının Belirleyicileri: Gemlik Zeytin Üreticileri Üzerinde Bir Analiz

Öz

Dünyada bilinen en eski ekili ağaçlarından olan Zeytin (Olea europaea L.) coğrafi olarak daha çok Akdeniz havzasında yetişmektedir ve bu bölgenin sembolik ağacı olarak bilinmektedir. İnsanoğlu tarihte zeytini birçok farklı amaçlarla kullanmış olsa da zeytinden elde edilen ürünlerin ve özellikle zeytinyağının insan sağlığına olan faydalarının fark edilmesiyle zeytine verilen önem de zamanla artmıştır. Bu da küresel ticarette zeytin sektörünün büyümesine katkı sağlamıştır. Türkiye, Akdeniz havzasındaki konumu nedeniyle gerek sofralık zeytin/yağlık zeytin, gerekse zeytinyağı üretimi açısından dünyanın önde gelen ülkelerinden biridir. Çalışmanın temel amacı da zeytin sektöründe faaliyette bulunan firmaların satış performansında etkili olabilecek faktörleri oraya koymaktır. Bu amaçla Gemlik zeytin üreticileri üzerinde elde edilen verilere dayalı olarak gerçekleştirilen regresyon analizi sonucunda firmaların satış performansının en önemli belirleyicilerinin sırasıyla dış ticaret biriminin varlığı, firma yaşı, ar-ge biriminin varlığı ve ihracat yapma olduğu görülmüştür. .

Anahtar Kelimeler

• Zeytin
• Zeytinyağı
• Satış performansı
• Dış ticaret
• Gemlik

Determinants of Sales Performance of the Olive Sector in Turkey: An Analysis on Gemlik Olive Producers

Abstract

Olive (Olea europaea L.), one of the oldest known cultivated trees in the world, grows geographically mostly in the Mediterranean basin and is known as the symbolic tree of this region. Human beings have used olives for many different purposes throughout history, and then, with the realization of the positive effects of olive products, and especially olive oil, on human health, the importance given to olives has increased day by day. This has contributed to the growth of the olive sector in global trade. Due to its location in the Mediterranean basin, Turkey is one of the leading countries in the world in terms of both table olives/oil olives and olive oil production. The main purpose of the study is to reveal the factors that may be effective in the sales performance of companies operating in the olive sector. For this purpose, as a result of the regression analysis carried out based on the data obtained on Gemlik olive producers, it was seen that the most important determinants of the sales performance of the companies were the existence of the foreign trade unit, the age of the company, the existence of the R&D unit and exporting, respectively.

Keywords

• Olive
• Olive Oil
• Sales performance
• Foreign trade
• Gemlik.

Kaynakça

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