A Comparative Analysis of Consumers’ Current and Future Preferences Toward Organic Products
Öz
In many countries, consumers prefer organic products with the concern that conventional products disturb human health and natural stability. Recently producers began to engage in crops and animal production that are expected not to damage nature, agricultural areas and human being. Consumers also expect organic production methods that respect biologic diversity, animal welfare along with food safety, quality and affordable prices. This study provide a comparison of consumers’ current and future preferences taking into account the features of production and consumption of some organic food products such as fresh fruit and vegetables, bread, olive oil, dairy products and meat products. The data were collected from households in Karsiyaka/Izmir and analyzed by applying Multi-Dimensional Scaling Method (MDS) in order to examine common features of organic food products. The findings show that there were no differences between consumers’ current and future preferences toward organic products except some minor criterias.
Anahtar Kelimeler
Organic Product, Consumer Preference, Multi-Dimensional Scaling
Kaynakça
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