Öz
It is very important to analyze the attitude and behavior of the actors toward to possible events in order to forecast the future realistically and to realize accurate strategies for Turkish apparel industry in today’s competitive environment. In this study, the impacts of the actors in developing future scenarios for Turkish apparel industry, were analyzed using the Mactor (Matrix of Alliances and Conflicts: Tactics, Objectives and Recommendations) method, which is the sub-module of Godet’s scenario planning method. At the end of the analysis, two different actor groups were revealed that similar attitudes and behaviors will be influential on the apparel industry. While one actor group will play a role by differentiating themselves; the other actor group has the tendency of continuing to produce low priced goods.
Anahtar Kelimeler
Godet’s scenario method Apparel Industry Actors’ Relations Mactor.
Kaynakça
- Jarke, M., Bui, X.T., Carrol, J.M., (1998), Scenario Management: An Interdisciplinary Approach, Requirements Engineering, 3, 155-173.
- Moniz, A.B., (2006), “Scenarios Building Methods as a Tool for Policy Analysis” in Innovative Comparative Methods as a Tool for Policy Analysis: Beyond the Quantitative-Qualitative Divide, pp.185-209, Editor: Rihoux, B., Grimm, H., Springer, New York
- Mietzner, D., Reger, G., (2005), Advantages and Disadvantages of Scenario Approaches for Strategic Foresight, International Journal of Technology Intelligence and Planning, 1, 2, 220-239.
- Huss WR, Honton EJ., (1987), Scenario Planning-What Styles Should You Use, Long Range Planning, 20, 4, 21-29.
- Keller, J., Von der Gracht, A.H., (2013), The Influence of Information and Communication Technology (ICT) on Future Foresight Processes-Results from a Delphi Survey, Technological Forecasting for Social Change, Online olarak erişilebilir: 4 August 2013.
- Godet, M., (2000), The Art of Scenarios and Strategic Planning: Tools and Pitfalls, Technological Forecasting and Social Change, 65, 3-22.
- Bendahan, S., Camponovo, G., Monzani, J.S., Pigneur, Y., (2005), Negotiation in Technology Landscapes: An ActorIssue Analysis, Journal of Management Information Systems, 21, 4, 137-172.
- Bendahan, S., Camponovo, G., Pigneur, Y., (2003), MultiIssue Actor Analysis: Tools and Models, Journal of Decision Systems, 12, 4, 1-31.
- Varho V, Tapio P., (2005), Wind Power in Finland up to the Year 2025-Soft Scenarios Based on Expert Views, Energy Policy, 33: 1930-1947.
- Dolek B., (2002), Turkiye’deki E-Ticaret Aktivitelerinde Senaryo Planlama Yontemi ile Incelenmesi, Istanbul Teknik
- Universitesi Yuksek Lisans Tezi, Istanbul. Polat S, Asan U., (2005), Scenario Based Competence Designation: Competence Perspectives on Managing Internal Processes, Advances in Applied Business Strategy, 7, 51-77.
- Bergman J, Viljainen S, Kassi T, Partanen J, Laaksonen P., (2006), Managing the Exploration of New Operational and Strategic Activities Using the Scenario Method-Assessing Future Capabilities in the Field of Electricity Distribution Industry, International Journal of Production Economics, 104, 46-61.
- Saricam, C., Kalaoglu, F., Polat, S.,Cassill, N.L., (2013), Application of Godet’s Scenario Methodology to the Turkish Apparel Industry, Fibres and Textiles in Eastern Europe, 21, 2(98), 7-12
- Munteanu, R., Apetroae, M. (2007), Journal Relatedness: An Actor-Actor and Actor – Objectives Case Study, Scientometrics, 73, 2, 215-230.
- Godet, M., (1991), Actors’ Moves and Strategies: The Mactor Method: An Air Transport Case Study, Futures, 23, 6, 605-622.
- Lafourcade, B., Chapuy, P., (2000), Scenarios and Actors’
- Strategies: The Case of Agri-Foodstuff Sector, Technological Forecasting and Social Change, 65, 67–80. Saricam, C., Kalaoglu, F., Polat, S., (2012), Determination of the Key Variables for Future Anticipation in Turkish Apparel Industry, Tekstil ve Konfeksiyon, 22,2, 138-143.
Öz
Mevcut rekabetçi koşullarda Türk hazır giyim sektörü için doğru stratejilerin geliştirilmesinde geleceğin doğru bir şekilde tahmin edilmesi; bunun için de sektörde etkili aktörlerin olası durumlara karşı tutum ve davranışla-rının analiz edilmesi önemlidir. Bu çalışmada Türk hazır giyim sektöründe aktör etkilerinin incelenmesi konu alın-mış ve Godet’in senaryo planlama yönteminde bir alt modül olan Mactor (Anlaşma ve Çatışmalar Matrisi: Taktikler, Hedefler ve Öneriler) yöntemi ile aktör davranışları analiz edilmiştir. Analizlerin sonucunda, hazır giyim endüstri-sinde gelecekte iki aktör grubunun etkin olacağı ve grup içinde aktörlerin benzer tutum ve davranışlar içinde olacağı ortaya çıkmıştır. Bir grup aktör farklılaşma yoluyla kendine yer edinme, diğer aktör grubu ise düşük maliyetli üreti-mi devam ettirme düşüncesindedir.
Anahtar Kelimeler
Godet Senaryo Planlama Yöntemi Hazır Giyim Aktör İlişkileri Mactor
Kaynakça
- Jarke, M., Bui, X.T., Carrol, J.M., (1998), Scenario Management: An Interdisciplinary Approach, Requirements Engineering, 3, 155-173.
- Moniz, A.B., (2006), “Scenarios Building Methods as a Tool for Policy Analysis” in Innovative Comparative Methods as a Tool for Policy Analysis: Beyond the Quantitative-Qualitative Divide, pp.185-209, Editor: Rihoux, B., Grimm, H., Springer, New York
- Mietzner, D., Reger, G., (2005), Advantages and Disadvantages of Scenario Approaches for Strategic Foresight, International Journal of Technology Intelligence and Planning, 1, 2, 220-239.
- Huss WR, Honton EJ., (1987), Scenario Planning-What Styles Should You Use, Long Range Planning, 20, 4, 21-29.
- Keller, J., Von der Gracht, A.H., (2013), The Influence of Information and Communication Technology (ICT) on Future Foresight Processes-Results from a Delphi Survey, Technological Forecasting for Social Change, Online olarak erişilebilir: 4 August 2013.
- Godet, M., (2000), The Art of Scenarios and Strategic Planning: Tools and Pitfalls, Technological Forecasting and Social Change, 65, 3-22.
- Bendahan, S., Camponovo, G., Monzani, J.S., Pigneur, Y., (2005), Negotiation in Technology Landscapes: An ActorIssue Analysis, Journal of Management Information Systems, 21, 4, 137-172.
- Bendahan, S., Camponovo, G., Pigneur, Y., (2003), MultiIssue Actor Analysis: Tools and Models, Journal of Decision Systems, 12, 4, 1-31.
- Varho V, Tapio P., (2005), Wind Power in Finland up to the Year 2025-Soft Scenarios Based on Expert Views, Energy Policy, 33: 1930-1947.
- Dolek B., (2002), Turkiye’deki E-Ticaret Aktivitelerinde Senaryo Planlama Yontemi ile Incelenmesi, Istanbul Teknik
- Universitesi Yuksek Lisans Tezi, Istanbul. Polat S, Asan U., (2005), Scenario Based Competence Designation: Competence Perspectives on Managing Internal Processes, Advances in Applied Business Strategy, 7, 51-77.
- Bergman J, Viljainen S, Kassi T, Partanen J, Laaksonen P., (2006), Managing the Exploration of New Operational and Strategic Activities Using the Scenario Method-Assessing Future Capabilities in the Field of Electricity Distribution Industry, International Journal of Production Economics, 104, 46-61.
- Saricam, C., Kalaoglu, F., Polat, S.,Cassill, N.L., (2013), Application of Godet’s Scenario Methodology to the Turkish Apparel Industry, Fibres and Textiles in Eastern Europe, 21, 2(98), 7-12
- Munteanu, R., Apetroae, M. (2007), Journal Relatedness: An Actor-Actor and Actor – Objectives Case Study, Scientometrics, 73, 2, 215-230.
- Godet, M., (1991), Actors’ Moves and Strategies: The Mactor Method: An Air Transport Case Study, Futures, 23, 6, 605-622.
- Lafourcade, B., Chapuy, P., (2000), Scenarios and Actors’
- Strategies: The Case of Agri-Foodstuff Sector, Technological Forecasting and Social Change, 65, 67–80. Saricam, C., Kalaoglu, F., Polat, S., (2012), Determination of the Key Variables for Future Anticipation in Turkish Apparel Industry, Tekstil ve Konfeksiyon, 22,2, 138-143.
Ayrıntılar
| Birincil Dil | Türkçe |
|---|---|
| Konular | Mühendislik |
| Bölüm | Makaleler |
| Yazarlar | |
| Yayımlanma Tarihi | 5 Kasım 2014 |
| Yayımlandığı Sayı | Yıl 2014 Cilt: 21 Sayı: 93 |