Öz
Anahtar Kelimeler
Kaynakça
- Bond, E. U. and Fink, R. L. (2003), “Customer Satisfaction and the Marketing- Quality Interface”, Foster College of Business Administration, Bradley University, Peoria, Illinois, Usa, Journal of Business and Industrial Market in G, 18, 3, 204-218. Clear, C. (2003), “Creating a Customer-Centric Online Experience”, Power Point Presentation, Bank of America Customer Experience.
- Davis, G., Zannier, C. and Geras, A. (2004), “QFD for Software Requirements Management”, Powerpoint Presentation, www.adamgeras.com, Last Accessed: June 2006.
- Day, R. (1993), “Quality Function Deployment: Linking A Company with Its Customers”, Asqc Quality Press: Milwaukee, Wi Online Help Manual, QFD Designer 3, 15, Qualisoft.
- Griffin, A. and Hauser, J. (1994), “The Marketing and R and D Interface”, ISBM Working Series 14, P.4.
- Herrmann, A., F. Huber and C. Braunstein (2000), “Market-Driven Product and Service Design: Bridging the Gap Between Customer Needs, Quality Management, and Customer Satisfaction”, Johannes Gutenberg Universitat Mainz, Int. J. Production Economics 66, 77-96.
- John S. O., (2003), “TQM: Text With Cases”, Third Edition, Butterworth- Heinemann; 3rd Edition.
- John Terninko, (1997), “Step-By-Step QFD: Customer-Driven Product Design”, CRC Press; 2nd Edition.
- Kotler P. and G. Armstrong (1999), “Principles of Marketing”, 8th Edition, Prentice Hall.
- Lai, K.H. (2003), “Market Orientation in Quality-Oriented Organizations and its Impact on Their Performance”, Department of Shipping and Transport Logistics, the Hong Kong Polytechnic University, Int. J. Production Economics 84, 17-34.
- Lu, M. H. and C.H. Kuei (1995), “Strategic Marketing Planning: A Quality Function Deployment Approach”, International Journal of Quality and Reliability Management, 12, 6, 85-96.
- Nowacki, R. (2001), Power Point Presentation, www.Ampolbiz.Com, Ampol Consulting, September 2004, Last Accessed: March 2006
- “Roi and Quality: Can You Have Both?”, A Presentation and Group Discussion as Delivered at the Roi Technology Conference, Aspen, Colorado, February 20th, 2003, www.Isp.Nl, Last Accessed: June 2006.
- Sandelands, E. (1994), “Designing for Customer Satisfaction”, Management Decision 32, 5, Abi/Inform Global: 37.
- Starbek, M. and J. Grum (2002), “Concurrent Engineering in Small Companies”, International Journal of Machine Tools and Manufacture 42, 417–426.
- Statistics on Baysad Web Page, www.Beysad.Org.Tr , Last Accessed: August 2006
- Tzokas, N., E. J. Hultink, and S. Hart (2003), “Navigating the New Product Development Process”, Industrial Marketing Management, 05618.
- Walker, M. (2002), “Customer-Driven Breakthroughs Using QFD and Policy Deployment”, Management Decision; 40, 3, Abi/Inform Global, 248.
Öz
Günümüzde ürünlerin piyasadaki arzedilebilirlilik süreleri kısaldıkça, rakiplere karşı üstünlük sağlanabilmesi için yeni ürünlerin en kısa süre içinde piyasaya sunulması giderek daha da çok gereklilik göstermeye başlamıştır. Buna ek olarak yeni ürünlerin özelliklerinin tayininde de piyasanın taleplerinin takip edilmesi başarı için önemli bir etkendir. Bu sebeplerden dolayı firmalar, ArGe Gruplarına müşteri taleplerini ulaştırabilmek adına sürekli yeni yöntemler aramaktadır. Müşteri ihtiyaçları aynı zamanda kalite açısından da önemli bir unsur olduklarından dolayı, müşteri beklentilerinin teknik tanımlamalar ile örtüşmesi de gereklilik arz etmektedir. Bu çalışmada Kalite Fonksiyon Yayılımı (KFY), firmaların dinamik pazar koşullarına adapte olabilmesi için stratejik bir pazarlama aracı olarak sunulmaktadır. Ayrıca çalışma kapsamındaki bu metodoloji Türk buzdolabı pazarındaki bir uygulama örneği ile de desteklenmektedir. Bu amaçla hazırlanan anket ile toplanan bilgiler teknik ihtiyaçların tanımlanmasında kullanılmıştır
Anahtar Kelimeler
Kalite Fonksiyon Yayılım (KFY) Kalite Evi (KE) Buz Dolabı Yeni Ürün
Kaynakça
- Bond, E. U. and Fink, R. L. (2003), “Customer Satisfaction and the Marketing- Quality Interface”, Foster College of Business Administration, Bradley University, Peoria, Illinois, Usa, Journal of Business and Industrial Market in G, 18, 3, 204-218. Clear, C. (2003), “Creating a Customer-Centric Online Experience”, Power Point Presentation, Bank of America Customer Experience.
- Davis, G., Zannier, C. and Geras, A. (2004), “QFD for Software Requirements Management”, Powerpoint Presentation, www.adamgeras.com, Last Accessed: June 2006.
- Day, R. (1993), “Quality Function Deployment: Linking A Company with Its Customers”, Asqc Quality Press: Milwaukee, Wi Online Help Manual, QFD Designer 3, 15, Qualisoft.
- Griffin, A. and Hauser, J. (1994), “The Marketing and R and D Interface”, ISBM Working Series 14, P.4.
- Herrmann, A., F. Huber and C. Braunstein (2000), “Market-Driven Product and Service Design: Bridging the Gap Between Customer Needs, Quality Management, and Customer Satisfaction”, Johannes Gutenberg Universitat Mainz, Int. J. Production Economics 66, 77-96.
- John S. O., (2003), “TQM: Text With Cases”, Third Edition, Butterworth- Heinemann; 3rd Edition.
- John Terninko, (1997), “Step-By-Step QFD: Customer-Driven Product Design”, CRC Press; 2nd Edition.
- Kotler P. and G. Armstrong (1999), “Principles of Marketing”, 8th Edition, Prentice Hall.
- Lai, K.H. (2003), “Market Orientation in Quality-Oriented Organizations and its Impact on Their Performance”, Department of Shipping and Transport Logistics, the Hong Kong Polytechnic University, Int. J. Production Economics 84, 17-34.
- Lu, M. H. and C.H. Kuei (1995), “Strategic Marketing Planning: A Quality Function Deployment Approach”, International Journal of Quality and Reliability Management, 12, 6, 85-96.
- Nowacki, R. (2001), Power Point Presentation, www.Ampolbiz.Com, Ampol Consulting, September 2004, Last Accessed: March 2006
- “Roi and Quality: Can You Have Both?”, A Presentation and Group Discussion as Delivered at the Roi Technology Conference, Aspen, Colorado, February 20th, 2003, www.Isp.Nl, Last Accessed: June 2006.
- Sandelands, E. (1994), “Designing for Customer Satisfaction”, Management Decision 32, 5, Abi/Inform Global: 37.
- Starbek, M. and J. Grum (2002), “Concurrent Engineering in Small Companies”, International Journal of Machine Tools and Manufacture 42, 417–426.
- Statistics on Baysad Web Page, www.Beysad.Org.Tr , Last Accessed: August 2006
- Tzokas, N., E. J. Hultink, and S. Hart (2003), “Navigating the New Product Development Process”, Industrial Marketing Management, 05618.
- Walker, M. (2002), “Customer-Driven Breakthroughs Using QFD and Policy Deployment”, Management Decision; 40, 3, Abi/Inform Global, 248.
Ayrıntılar
| Birincil Dil | Türkçe |
|---|---|
| Bölüm | Araştırma Makaleleri |
| Yazarlar | |
| Yayımlanma Tarihi | 1 Aralık 2006 |
| Gönderilme Tarihi | 10 Ağustos 2015 |
| Yayımlandığı Sayı | Yıl 2006 Cilt: 5 Sayı: 10 |
Kaynak Göster
Bu eser Creative Commons Alıntı-GayriTicari-Türetilemez 4.0 Uluslararası Lisansı ile lisanslanmıştır.