David’s Strategy Formulation Framework in Action: The Example of Turkish Airlines on Domestic Air Transportation
Öz
Anahtar Kelimeler
Kaynakça
- Andrews, K. R., (1965), The Concept of Corporate Strategy, Homewood, II: Dow Jones-Irwin.
- Barca, M., (2005), The Evolution of Strategic Management Thought: A Story about Emergence of a Scientific Disicpline, Yönetim Araştırmaları Dergisi, 5, 1, 7-38.
- Chandler, A., (1962), Strategy and Structure: Chapters in the History of the American Industrial Enterprise, Cambridge, MA, MIT Press, 52-393.
- David, F. R., (1986), “The Strategic Planning Matrix-A Quantitative Approach”, Long Range Plannig, 19, 5, 102-107.
- David, F. R., (2007), Strategic Management Concepts and Cases, (11th ed.), Prentice Hall, New York.
- Drucker, P., (1946), Concepts of the Corporations, New York, The John Day Company.
- Kay, J., (1993), Foundations of Corporate Success: How Business Strategies Add Value, New York, Oxford University Press.
- Learned, E. P., Christensen, C. R., Andrews, K. R., and Guth, W. D., (1965), Business Policy: Notes for Analysis, Homewood, III, Dow Jones-Irwin.
- Pettigrew, A. M., (1992), “The Character and Significance of Strategy Process Research”, Strategic Management Process, 13, 5-16.
- Radder L. and Louw, L., (1998), “The SPACE Matrix: A Tool for Calibrating Competition”, Long Range Planning, 31, 4, 549-559.
- Rowe, A., Mason, R., Dickel, K., and Mann, R., (1994), Strategic Management: A Methodological Approach, Reading, MA, Addison Wesley.
- Selznick, P., (1957), Leadership in Administration: A Sociological Interpretation, New York, Harper & Row.
- Singh, J. P., (2004), “Development Trends in the Sensor Technology: A New BCG Matrix Analysis as a Potential Tool of Technology Selection for a Sensor Suite”, IEEE Sensor Journal, 4, 5, 664-669.
- Weihrich, H., (1982), “The TOWS Matrix: Tool for Situational Analysis”, Long Range Planning, 15, 2, 54-66.
- Whittington, R., (1993), What Is Strategy and Does It Matter? London, Routledge.
David’s Strategy Formulation Framework in Action: The Example of Turkish Airlines on Domestic Air Transportation
Öz
Makale Fred David tarafından geliştirilen stratejik yönetim süreci içindeki modern strateji belirleme modelini uygulamayı ve bu uygulamadan gelecek araştırmaların gündemini oluşturacak konuları belirleyen bazı kısıtları ortaya çıkarmayı hedeflemektedir. Öncelikle makale firmaların içsel ve dışsal boyutlarını değerlendirme ve farklı metot ve teknikler kullanarak alternatif stratejilere ulaşma konusunda kuramsal bir zemin sağlayarak karar-verici/stratejistlere rehberlik eder. Makale sonra Türk Hava Yolları İç Hat Hava Taşımacılığı vaka çalışmasını oluşturur, David’in strateji belirleme modelini bu şirketin faaliyetlerine uygular, şirket için en uygun strateji (leri) tavsiye eder ve son olarak bu gözlemin ışığında modelinin kısıtlarını ortaya çıkarır
Anahtar Kelimeler
BCG Matrisi Strateji Strateji Belirleme Stratejik Yönetim SWOT Matrisi
Kaynakça
- Andrews, K. R., (1965), The Concept of Corporate Strategy, Homewood, II: Dow Jones-Irwin.
- Barca, M., (2005), The Evolution of Strategic Management Thought: A Story about Emergence of a Scientific Disicpline, Yönetim Araştırmaları Dergisi, 5, 1, 7-38.
- Chandler, A., (1962), Strategy and Structure: Chapters in the History of the American Industrial Enterprise, Cambridge, MA, MIT Press, 52-393.
- David, F. R., (1986), “The Strategic Planning Matrix-A Quantitative Approach”, Long Range Plannig, 19, 5, 102-107.
- David, F. R., (2007), Strategic Management Concepts and Cases, (11th ed.), Prentice Hall, New York.
- Drucker, P., (1946), Concepts of the Corporations, New York, The John Day Company.
- Kay, J., (1993), Foundations of Corporate Success: How Business Strategies Add Value, New York, Oxford University Press.
- Learned, E. P., Christensen, C. R., Andrews, K. R., and Guth, W. D., (1965), Business Policy: Notes for Analysis, Homewood, III, Dow Jones-Irwin.
- Pettigrew, A. M., (1992), “The Character and Significance of Strategy Process Research”, Strategic Management Process, 13, 5-16.
- Radder L. and Louw, L., (1998), “The SPACE Matrix: A Tool for Calibrating Competition”, Long Range Planning, 31, 4, 549-559.
- Rowe, A., Mason, R., Dickel, K., and Mann, R., (1994), Strategic Management: A Methodological Approach, Reading, MA, Addison Wesley.
- Selznick, P., (1957), Leadership in Administration: A Sociological Interpretation, New York, Harper & Row.
- Singh, J. P., (2004), “Development Trends in the Sensor Technology: A New BCG Matrix Analysis as a Potential Tool of Technology Selection for a Sensor Suite”, IEEE Sensor Journal, 4, 5, 664-669.
- Weihrich, H., (1982), “The TOWS Matrix: Tool for Situational Analysis”, Long Range Planning, 15, 2, 54-66.
- Whittington, R., (1993), What Is Strategy and Does It Matter? London, Routledge.
Ayrıntılar
| Birincil Dil | Türkçe |
|---|---|
| Bölüm | Araştırma Makaleleri |
| Yazarlar | |
| Yayımlanma Tarihi | 1 Aralık 2007 |
| Gönderilme Tarihi | 10 Ağustos 2015 |
| Yayımlandığı Sayı | Yıl 2007 Cilt: 6 Sayı: 12 |
Kaynak Göster
Bu eser Creative Commons Alıntı-GayriTicari-Türetilemez 4.0 Uluslararası Lisansı ile lisanslanmıştır.