Breastfeeding Related Posts on Instagram: A Content Analysis

Öz

Aim: This study aimed to analyze the content of Instagram posts on breastfeeding. Method: The data from this descriptive and cross-sectional study were collected by one researcher three times. At each data collection time, the most recent 50 posts were coded using the following hashtags #breastfeeding, #breastmilk, #breastfeeding, #breastmilk, #breastfeeding, and #breastmilk. Results: Of these posts, 62.7% were Turkish and 94.7% had visuals. The average number of likes for the posts was 815.70±1883.095 (Min:1-Max:10,531) and the average number of comments was 34.08±64.106 (Min:0-Max:391). Posts with higher likes were more likely to mention the benefits of breastfeeding to mothers (p= 0.030). Posts with a higher number of comments were more likely to mention the following: breastfeeding every time the infant was hungry (p=0.004), breastfeeding until the signs of satiety were observed (p=0.007), and the effect of breastfeeding on the infant's growth (p=0.013). Conclusion: Sharing of posts by health professionals was determined to be the reason for the increased likelihood of getting likes. Therefore, the use of new technologies by health professionals is crucial for achieving better results in health education.

Anahtar Kelimeler

• breastfeeding
• content analysis
• instagram

Instagram’da Emzirme ile İlgili İletiler: Bir İçerik Analizi

Öz

Amaç: Bu çalışma, Instagram’da emzirme ile ilgili iletilerin içeriklerinin analiz edilmesi amacıyla yapıldı. Yöntem: Tanımlayıcı ve kesitsel tipteki bu çalışma verileri bir araştırmacı tarafından üç farklı zamanda toplandı. Her veri toplama zamanın da #breastfeeding, #breastmilk, #emzirme, #annesütü ve #annesutu etiketleri kullanılarak en son 50 gönderi kodlandı. Bulgular: İletilerin %62,7’si Türkçe dilindedir ve %94,7’sinde görsel olarak fotoğraf kullanılmıştır. İletilerin beğeni sayısı ortalaması 815,70±1883,095 (Min:1-Maks:10,531), yorum sayısı ortalaması ise 34,08±64,106(Min:0-Maks:391) idi. Beğeni sayısı daha yüksek olan gönderilerin emzirmenin anneye yarar sağlıyor olmasından (p=0,030) bahsetme olasılığı daha yüksekti. Yorum sayısı daha yüksek olan gönderilerin bebeğin her acıktığında emzirilmesi (p=0,004), doyma belirtileri görülene kadar emzirilmesi (p=0,007) ve bebeğin büyümesinde etkili olmasından (p=0,013) bahsetme olasılığı daha yüksekti. Sonuç: İletilerin sağlık profesyonelleri tarafından paylaşılması beğenilme olasılığını artıran bir neden olarak belirlendi. Dolayısıyla bu yeni teknolojilerin sağlık profesyonelleri tarafından kullanılması için kendilerini geliştirmeleri sağlık eğitimin amacına ulaşmasında oldukça önemlidir.

Anahtar Kelimeler

• emzirme
• içerik analizi
• instagram

Kaynakça

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