GENERATIVE ARTIFICIAL INTELLIGENCE AND BRAIN ROT FROM AN ADVERTISING PERSPECTIVE

Burak Çeber

doi:10.7456/tojdac.1674327

TR EN

REKLAMCILIK PERSPEKTİFİYLE ÜRETKEN YAPAY ZEKÂ VE BRAİN ROT

Öz

Üretken yapay zekâ uygulamaları birey, kurum, sektör ve disiplinler üzerindeki etkilerini her geçen gün daha güçlü bir şekilde hissettirmektedir. Bu teknolojinin etkileri genellikle ekonomik, sosyal ve teknolojik boyutlarda ele alınarak, iş süreçleri ve sektörler üzerindeki dönüşümü bağlamında değerlendirilmektedir. Yapay zekâ, birçok sektöre yenilikçi çözümler getirerek iş süreçlerini dönüştürürken, aynı zamanda çeşitli problemlerin de kaynağı olmaktadır. Son dönemde, bu sorunlara dijital yaşamın psikolojik ve bilişsel bir yansıması olarak ifade edilebilecek brain rot sorunu da eklenmiştir. Brain rot, dijitalleşme ile ilişkili olarak artan içerik tüketiminin ortaya çıkardığı zihinsel bozulma durumunu ifade etmektedir. Bu doğrultuda, brain rot ile yapay zekâ arasındaki ilişkiyi incelemek ve bu olgunun birey, kurum ve sektörler üzerindeki etkilerini tartışmaya açmak oldukça önem arz etmektedir. Hemen hemen her sektörü aşamalı bir şekilde değiştirmeye başlayan yapay zekâ, olumlu ve olumsuz yönleriyle reklamcılık alanını da dönüştürme sürecindedir. Bu çalışma, üretken yapay zekâ ile brain rot olgusu arasındaki ilişkiyi reklamcılık perspektifinden inceleyerek, yapay zekânın sektöre olan etkilerini tartışmayı amaçlamaktadır. Çalışmada literatür taraması yapılarak üretken yapay zekâ uygulamalarının brain rot çerçevesinde reklamcılık alanına olan etkileri tartışılmıştır. Çalışmada yapay zekâ uygulamalarının tüketicilerin ve reklam profesyonellerinin bilişsel işlevlerini olumsuz etkileyebileceği sonucuna ulaşılmıştır. Teorik düzeyde ve konuya giriş niteliğinde olan bu çalışmanın, gelecekte yapılacak kapsamlı araştırmalara bir başlangıç noktası oluşturması beklenmektedir.

Anahtar Kelimeler

Yapay Zekâ, Brain Rot, Reklamcılık, Sosyal Medya, Tüketici

GENERATIVE ARTIFICIAL INTELLIGENCE AND BRAIN ROT FROM AN ADVERTISING PERSPECTIVE

Öz

Generative artificial intelligence applications are increasingly making their impact felt on individuals, organizations, industries, and various disciplines. The effects of this technology are typically examined from economic, social, and technological perspectives, focusing on its transformative influence on business processes and sectors. While artificial intelligence applications offer innovative solutions across numerous sectors, reshaping their operations, they also give rise to various challenges. Recently, the phenomenon of brain rot, which can be described as a psychological and cognitive reflection of digital life, has also emerged as a concern. Brain rot refers to the mental deterioration caused by increased content consumption associated with digitalization. In this context, it is crucial to explore the relationship between brain rot and artificial intelligence, and to open a discussion on their impact on individuals, organizations, and sectors. Artificial intelligence, which is gradually transforming every industry, is also reshaping the advertising sector, bringing positive and negative impacts. This study aims to examine the relationship between generative artificial intelligence and the phenomenon of brain rot from the perspective of the advertising industry, discussing the potential impacts of AI on the sector. In this context, a literature review was conducted to explore how generative AI applications might influence the field of advertising within the framework of brain rot. The study concludes that generative AI applications may adversely affect the cognitive functions of both consumers and advertising professionals. As a theoretical and introductory-level study, it is expected to serve as a starting point for more comprehensive research in the future.

Anahtar Kelimeler

Artificial Intelligence, Brain Rot, Advertising, Social Media, Consumer

Kaynakça

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Ayrıntılar

Birincil Dil

İngilizce

Konular

İletişim Teknolojisi ve Dijital Medya Çalışmaları

Bölüm

İnceleme Makalesi

Yazarlar

Burak Çeber ^*
0000-0002-3760-3177
Türkiye

Erken Görünüm Tarihi

30 Haziran 2025

Yayımlanma Tarihi

1 Temmuz 2025

Gönderilme Tarihi

11 Nisan 2025

Kabul Tarihi

30 Haziran 2025

Yayımlandığı Sayı

Yıl 2025 Cilt: 15 Sayı: 3

DOI

https://doi.org/10.7456/tojdac.1674327

IZ

https://izlik.org/JA34AC29MH

APA

Çeber, B. (2025). GENERATIVE ARTIFICIAL INTELLIGENCE AND BRAIN ROT FROM AN ADVERTISING PERSPECTIVE. The Turkish Online Journal of Design Art and Communication, 15(3), 1162-1177. https://doi.org/10.7456/tojdac.1674327

AMA

1.Çeber B. GENERATIVE ARTIFICIAL INTELLIGENCE AND BRAIN ROT FROM AN ADVERTISING PERSPECTIVE. TOJDAC. 2025;15(3):1162-1177. doi:10.7456/tojdac.1674327

Chicago

Çeber, Burak. 2025. “GENERATIVE ARTIFICIAL INTELLIGENCE AND BRAIN ROT FROM AN ADVERTISING PERSPECTIVE”. The Turkish Online Journal of Design Art and Communication 15 (3): 1162-77. https://doi.org/10.7456/tojdac.1674327.

EndNote

Çeber B (01 Temmuz 2025) GENERATIVE ARTIFICIAL INTELLIGENCE AND BRAIN ROT FROM AN ADVERTISING PERSPECTIVE. The Turkish Online Journal of Design Art and Communication 15 3 1162–1177.

IEEE

[1]B. Çeber, “GENERATIVE ARTIFICIAL INTELLIGENCE AND BRAIN ROT FROM AN ADVERTISING PERSPECTIVE”, TOJDAC, c. 15, sy 3, ss. 1162–1177, Tem. 2025, doi: 10.7456/tojdac.1674327.

ISNAD

Çeber, Burak. “GENERATIVE ARTIFICIAL INTELLIGENCE AND BRAIN ROT FROM AN ADVERTISING PERSPECTIVE”. The Turkish Online Journal of Design Art and Communication 15/3 (01 Temmuz 2025): 1162-1177. https://doi.org/10.7456/tojdac.1674327.

JAMA

1.Çeber B. GENERATIVE ARTIFICIAL INTELLIGENCE AND BRAIN ROT FROM AN ADVERTISING PERSPECTIVE. TOJDAC. 2025;15:1162–1177.

MLA

Çeber, Burak. “GENERATIVE ARTIFICIAL INTELLIGENCE AND BRAIN ROT FROM AN ADVERTISING PERSPECTIVE”. The Turkish Online Journal of Design Art and Communication, c. 15, sy 3, Temmuz 2025, ss. 1162-77, doi:10.7456/tojdac.1674327.

Vancouver

1.Burak Çeber. GENERATIVE ARTIFICIAL INTELLIGENCE AND BRAIN ROT FROM AN ADVERTISING PERSPECTIVE. TOJDAC. 01 Temmuz 2025;15(3):1162-77. doi:10.7456/tojdac.1674327

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REKLAMCILIK PERSPEKTİFİYLE ÜRETKEN YAPAY ZEKÂ VE BRAİN ROT

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GENERATIVE ARTIFICIAL INTELLIGENCE AND BRAIN ROT FROM AN ADVERTISING PERSPECTIVE

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