BAĞIMLILIK TÜRLERİNİN KÜLTÜRLERARASI TEMSİLİ: ULUSLARARASI POSTER TASARIM YARIŞMASI VERİLERİ ÜZERİNE BETİMSEL BİR İNCELEME

Yıl 2026, Cilt: 16 Sayı: 2 , 1153 - 1168 , 01.04.2026

Abdurrahman Özdemir , Orhun Türker

https://doi.org/10.7456/tojdac.1858046

https://izlik.org/JA26LN99TH

Öz

Bu araştırma, bağımlılık temalı görsel iletişim çalışmalarının uluslararası düzeyde nasıl temsil edildiğini incelemek amacıyla 6. Bolu Uluslararası Poster Tasarım Yarışmasına gönderilen 1453 geçerli başvuru üzerinden gerçekleştirilen bir veri setini analiz etmektedir. Yarışma, bağımlılıkla mücadele temasıyla Birleşmiş Milletler Sürdürülebilir Kalkınma Amaçları’nın 3.5 hedefiyle doğrudan ilişkili olup, bağımlılık türlerinin görsel temsillerini kültürlerarası bir bağlamda değerlendirme imkânı sunmaktadır. Çalışmada altı bağımlılık türü (Genel, alkol, madde, kumar, teknoloji ve tütün bağımlılığı) temelinde başvurular sınıflandırılmış ve tematik dağılımlar incelenmiştir. Bulgular, başvuruların belirli ülkelerde yoğunlaştığını ve bağımlılık temalarında belirgin kümelenmeler bulunduğunu göstermektedir. En yüksek başvuru oranına teknoloji bağımlılığı ulaşırken, bunu genel bağımlılık, alkol, tütün, kumar ve madde bağımlılığı kategorileri izlemiştir. Bu durum, dijitalleşmenin bağımlılık algısı üzerindeki etkisini ortaya koymaktadır. Sonuçlar, bağımlılık temalı poster tasarımlarının halk sağlığı iletişiminde önemli bir araç olduğunu ve görsel iletişimin toplumsal farkındalığı artırma potansiyeline sahip olduğunu göstermektedir. Çalışma, kültürel farklılıkların tematik tercihler üzerindeki etkisini ortaya koyarak, bağımlılıkla mücadelede görsel temsillerin rolüne disiplinlerarası bir bakış sunmaktadır.

Anahtar Kelimeler

Afiş Tasarımı , Sürdürülebilir Kalkınma Amaçları , Bağımlılık , Farkındalık

INTERCULTURAL REPRESENTATION OF ADDICTION TYPES: A DESCRIPTIVE ANALYSIS OF INTERNATIONAL POSTER DESIGN COMPETITION DATA

https://izlik.org/JA26LN99TH

Öz

This research analyzes a dataset of 1,453 valid applications submitted to the 6th Bolu International Poster Design Competition to examine how addiction-themed visual communication projects are represented internationally. The competition, with its theme of combating addiction, is directly related to Target 3.5 of the United Nations Sustainable Development Goals and offers the opportunity to evaluate visual representations of addiction types in an intercultural context. The study categorized the applications based on six addiction types (general, alcohol, substance, gambling, technology, and tobacco addiction) and examined thematic distributions. Findings indicate a concentration of applications in specific countries and clear clusters across addiction themes. Technology addiction received the highest percentage of applications, followed by general addiction, alcohol, tobacco, gambling, and substance addiction. This demonstrates the impact of digitalization on addiction perception. The results demonstrate that addiction-themed poster designs are an important tool in public health communication and that visual communication has the potential to raise public awareness. By demonstrating the impact of cultural differences on thematic preferences, the study offers an interdisciplinary perspective on the role of visual representations in combating addiction.

Anahtar Kelimeler

Poster Design , Sustainable Development Goals , Addiction , Awareness

Kaynakça

• Allen, C., Metternicht, G., & Wiedmann, T. (2018). Prioritising SDG targets: Assessing baselines, gaps and interlinkages. Sustainable Development, 27(5), 783–795.
• Anderson, P., Chisholm, D., & Fuhr, D. C. (2009). Effectiveness and cost‐effectiveness of policies and programmes to reduce the harm caused by alcohol. The Lancet, 373(9682), 2234–2246.
• Babor, T. F., Caetano, R., Casswell, S., Edwards, G., Giesbrecht, N., Graham, K., ... & Rossow, I. (2010). Alcohol: No ordinary commodity—Research and public policy (2nd ed.). Oxford University Press.
• Bäckstrand, K., & Lövbrand, E. (2019). The road to Paris: Contending climate governance discourses in the post-Copenhagen era. Journal of Environmental Policy & Planning, 21(5), 519–532.
• Barnicoat, J. (1972). A concise history of posters. Thames & Hudson.
• Braddock, K., & Dillard, J. P. (2016). Meta-analytic evidence for the persuasive effect of narratives on beliefs, attitudes, intentions, and behaviors. Communication Monographs, 83(4), 446–467.
• Buchanan, R. (1989). Declaration by design: Rhetoric, argument, and demonstration in design practice. Design Issues, 2(1), 4–22.
• Buse, K., & Hawkes, S. (2015). Health in the sustainable development goals: Ready for a paradigm shift? Globalization and Health, 11(1), 1–8.
• Corrigan, P. W., Kosyluk, K. A., & Rüsch, N. (2013). Reducing self-stigma by coming out proud. American Journal of Public Health, 103(5), 794–800.
• De Andrade, M. (2021). Visual communication strategies in public health: The role of graphic design in shaping perceptions of risk. Public Health Reviews, 42, 1–12.
• Degenhardt, L., Charlson, F., & Ferrari, A. (2020). The global burden of disease attributable to alcohol and drug use in 195 countries and territories. The Lancet Psychiatry, 7(3), 215–229.
• Degenhardt, L., Whiteford, H., Ferrari, A., Baxter, A., Charlson, F., Hall, W., ... & Vos, T. (2018). Global burden of disease studies on addiction. Drug and Alcohol Dependence, 192, 3–17.
• Drexhage, J., & Murphy, D. (2010). Sustainable development: From Brundtland to Rio 2012. United Nations.
• Dunlop, S. M., Freeman, B., & Perez, D. (2020). Public health narratives and emotional appeals in anti-smoking campaigns. Tobacco Control, 29(e1), e1–e7.
• Everitt, B. J., & Robbins, T. W. (2016). Drug addiction: Updating actions to habits to compulsions ten years on. Annual Review of Psychology, 67, 23–50.
• Fraser, N. (2000). Rethinking recognition. New Left Review, 3, 107–120.
• Fukuda-Parr, S., & Muchhala, B. (2020). The Southern origins of sustainable development goals: Ideas, actors, aspirations. World Development, 126, 104–709.
• Goldstein, R. Z., & Volkow, N. D. (2011). Dysfunction of the prefrontal cortex in addiction: Neuroimaging findings and clinical implications. Nature Reviews Neuroscience, 12(11), 652–669.
• Grant, J. E., Potenza, M. N., & Krishnan-Sarin, S. (2017). The neurobiology of addiction: Implications for treatment. Psychiatry Research, 256, 1–3.
• Griffiths, M. D. (2017). Behavioural addiction and technology: Looking into the future. Current Addiction Reports, 4(3), 293–298.
• Hall, S. (1997). Representation: Cultural representations and signifying practices. Sage.
• Hickel, J. (2019). The contradiction of the sustainable development goals: Growth versus ecology on a finite planet. Sustainable Development, 27(5), 873–884.
• Hopwood, B., Mellor, M., & O’Brien, G. (2005). Sustainable development: Mapping different approaches. Sustainable Development, 13(1), 38–52.
• Humphreys, K., & Saitz, R. (2019). Should addiction be medically managed? BMJ, 365, l1141.
• Keane, H. (2002). What’s wrong with addiction? Melbourne University Press.
• Keane, H. (2020). Addiction and the humanities: A social history of substance dependence. The American Journal of Bioethics, 20(10), 42–44.
• Kickbusch, I., & Gleicher, D. (2012). Governance for health in the 21st century. World Health Organization.
• Kim, M., & Cappella, J. N. (2021). Influence of message framing and visual imagery on health risk perceptions: A meta-analytic review. Journal of Health Communication, 26(1), 15–28.
• Kuss, D. J., & Griffiths, M. D. (2017). Social networking sites and addiction: Ten lessons learned. International Journal of Environmental Research and Public Health, 14(3), 311.
• Le Blanc, D. (2015). Towards integration at last? The sustainable development goals as a network of targets. Sustainable Development, 23(3), 176–187.
• Link, B. G., & Phelan, J. C. (2001). Conceptualizing stigma. Annual Review of Sociology, 27, 363–385.
• Livingston, M., & Boyd, J. (2010). Correlates and consequences of internalized stigma for people living with mental illness. Social Science & Medicine, 71(12), 2150–2151.
• Livingston, M., Dietze, P., & Rumbold, G. (2012). The influence of alcohol supply on alcohol consumption and harm. Preventive Medicine, 55(3), 613–620.
• Lloyd, C. (2013). The stigmatization of problem drug users: A narrative literature review. Drugs: Education, Prevention and Policy, 20(2), 85–95.
• Luxton, D. D., June, J. D., & Comtois, K. A. (2012). Can postvention be prevention? A systematic review of the evidence. Crisis, 33(4), 278–284.
• Marmot, M. (2015). The health gap: The challenge of an unequal world. Bloomsbury.
• McGinty, E. E., Kennedy-Hendricks, A., Choksy, S., & Barry, C. L. (2019). Trends in news media coverage of mental illness in the United States: 1995–2014. Health Affairs, 38(10), 1767–1774.
• Meggs, P. B., & Purvis, A. W. (2016). Meggs' history of graphic design (6th ed.). Wiley.
• Montag, C., & Walla, P. (2016). Carpe diem instead of losing your social mind: Beyond digital addiction and why we all suffer from digital overuse. Cogent Psychology, 3(1), 1157281.
• Mouffe, C. (2007). Artistic activism and agonistic spaces. Art & Research, 1(2), 1–5.
• Niederdeppe, J., Farrelly, M. C., Thomas, K. Y., & Wenter, D. (2016). Media campaigns to prevent smoking among youth and adults. American Journal of Preventive Medicine, 51(3), 620–626.
• Noar, S. M. (2006). A 10-year retrospective of research in health mass media campaigns: Where do we go from here? Journal of Health Communication, 11(1), 21–42.
• Noar, S. M., Harrington, N. G., & Aldrich, R. S. (2011). The role of message design in health communication campaigns: A meta-analytic review. Communication Methods and Measures, 5(1), 23–40.
• Poynor, R. (2003). No more rules: Graphic design and postmodernism. Yale University Press.
• Room, R. (2005). Stigma, social inequality and alcohol and drug use. Drug and Alcohol Review, 24(2), 143–155.
• Room, R., Babor, T., & Rehm, J. (2005). Alcohol and public health. The Lancet, 365(9458), 519–530.
• Sachs, J. D., Schmidt-Traub, G., & Kroll, C. (2019). Sustainable development and long-term pathways: The case of the SDGs. Nature Sustainability, 2, 805–814.
• Scambler, G. (2018). Heaping blame on shame: ‘Weaponising stigma’ for neoliberal times. The Sociological Review, 66(4), 766–782.
• Siebers, T. (2008). Disability theory. University of Michigan Press.
• Siegel, M., & Waddell, J. (2011). Health-related advertisements in mass media: A content analysis. Journal of Health Communication, 16(3), 253–268.
• Solar, O., & Irwin, A. (2010). A conceptual framework for action on the social determinants of health. World Health Organization.
• Sontag, S. (2003). Regarding the pain of others. Farrar, Straus and Giroux.
• Thompson, L. (2018). Visual communication strategies in public health campaigns: A conceptual analysis. Journal of Visual Communication in Medicine, 41(2), 54–62.
• United Nations. (2015). Transforming our world: The 2030 agenda for sustainable development. United Nations.
• Vigo, D., Thornicroft, G., & Atun, R. (2016). Estimating the true global burden of mental illness. The Lancet Psychiatry, 3(2), 171–178.
• Volkow, N. D., & Li, T. K. (2005). The neuroscience of addiction. Nature Neuroscience, 8(11), 1429–1430.
• Volkow, N. D., Koob, G. F., & McLellan, A. T. (2016). Neurobiologic advances from the brain disease model of addiction. New England Journal of Medicine, 374(4), 363–371.
• Wakefield, M. A., Loken, B., & Hornik, R. C. (2020). Use of mass media campaigns to change health behaviour. The Lancet, 376(9748), 1261–1271.
• WCED (World Commission on Environment and Development). (1987). Our common future. Oxford University Press.
• Whiteford, H. A., Ferrari, A. J., Degenhardt, L., Feigin, V., & Vos, T. (2013). The global burden of mental, neurological and substance use disorders. The Lancet, 381(9875), 1575–1586.
• WHO (World Health Organization). (2020). World health statistics 2020. World Health Organization.
• Wilkinson, R., & Pickett, K. (2010). The spirit level: Why more equal societies almost always do better. Penguin Books.
• Young, K. S. (1998). Internet addiction: The emergence of a new clinical disorder. CyberPsychology & Behavior, 1(3), 237–244.