THE USE OF BRAND MONOGRAMS IN STORE SPACE DESIGN

Mertcan Öztekin

doi:10.7456/tojdac.1858083

EN TR

THE USE OF BRAND MONOGRAMS IN STORE SPACE DESIGN

Öz

Monograms are symbolic expressions composed of letters. Brand monograms are used to reflect visual identity in marketing. The use of monograms is particularly common among brands in the fashion industry. Various fashion products, such as clothing and accessories, are designed with symbolic connotations that reflect brand value. For this reason, monograms are important visual indicators in fashion marketing. Monograms are used in store spaces that reflect the fashion brand image and bring products together with consumers. Store spaces are strategic visual representations that reflect monograms. This research analyses how monograms belonging to fashion brands are reflected in store design. Within the scope of qualitative research, visual content analysis is carried out through case study. The model developed according to the research methodology defines the monogram design and the contents of the store space components. Design indicators are analysed based on visual data for monogram applications in stores. The analysed design indicators are expressed through qualitative coding. The sample set consists of the Fendi brand monogram and the brand's store spaces. The analysed findings are discussed through a network map. The relationship between the network map and the monogram and space design is shown.

Anahtar Kelimeler

Monogram, Brand Identity, Fashion Brand, Store Design, Interior Architecture

MAĞAZA MEKÂN TASARIMINDA MARKA MONOGRAMLARININ KULLANIMI

Öz

Monogramlar harflerden oluşan sembolik ifadelerdir. Pazarlama açısından görsel kimliği yansıtmak için marka monogramları kullanılmaktadır. Özellikle moda endüstrisine ait markalarda monogram kullanımı yaygındır. Giyim ve aksesuar gibi çeşitli moda ürünleri marka değerini yansıtan sembolik çağrışımlarda tasarlanmaktadır. Bunun için monogramlar moda pazarlamasında önemli görsel göstergelerdir. Moda marka imajını yansıtan ve ürünleri tüketicilerle bir araya getiren mağaza mekânlarında monogramlar kullanılmaktadır. Mağaza mekânları monogramları yansıtan stratejik görsel temsildir. Bu araştırma moda markalarına ait monogramların mağaza tasarımına nasıl yansıdığını analiz etmektedir. Nitel araştırma sınırında örnek olay incelemesi üzerinden görsel içerik analiz gerçekleştirilmektedir. Araştırma metodolojisine göre geliştirilen model ile monogram tasarımı ve mağaza mekân bileşenlerinin içerikleri tanımlanmaktadır. Mağazalardaki monogram uygulamalar için görsel veriler üzerinden tasarım göstergeleri analiz edilmektedir. Analiz edilen tasarım göstergeleri nitel kodlamalar ile ifade edilmektedir. Örneklem setini Fendi marka monogramı ve markaya ait mağaza mekânları oluşturmaktadır. Analiz edilen bulgular bir ağ haritası üzerinden tartışılmaktadır. Ağ haritası ile monogram ve mekân tasarımı arasındaki ilişki gösterilmektedir.

Anahtar Kelimeler

Monogram, Marka Kimliği, Moda Markası, Mağaza Tasarımı, İç Mimarlık

Kaynakça

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Ayrıntılar

Birincil Dil

İngilizce

Konular

İç Mimarlık

Bölüm

Araştırma Makalesi

Yazarlar

Mertcan Öztekin ^*
0000-0002-6490-4557
Türkiye

Yayımlanma Tarihi

1 Nisan 2026

Gönderilme Tarihi

6 Ocak 2026

Kabul Tarihi

28 Mart 2026

Yayımlandığı Sayı

Yıl 2026 Cilt: 16 Sayı: 2

DOI

https://doi.org/10.7456/tojdac.1858083

IZ

https://izlik.org/JA29LY36RN

APA

Öztekin, M. (2026). THE USE OF BRAND MONOGRAMS IN STORE SPACE DESIGN. The Turkish Online Journal of Design Art and Communication, 16(2), 1169-1182. https://doi.org/10.7456/tojdac.1858083

AMA

1.Öztekin M. THE USE OF BRAND MONOGRAMS IN STORE SPACE DESIGN. TOJDAC. 2026;16(2):1169-1182. doi:10.7456/tojdac.1858083

Chicago

Öztekin, Mertcan. 2026. “THE USE OF BRAND MONOGRAMS IN STORE SPACE DESIGN”. The Turkish Online Journal of Design Art and Communication 16 (2): 1169-82. https://doi.org/10.7456/tojdac.1858083.

EndNote

Öztekin M (01 Nisan 2026) THE USE OF BRAND MONOGRAMS IN STORE SPACE DESIGN. The Turkish Online Journal of Design Art and Communication 16 2 1169–1182.

IEEE

[1]M. Öztekin, “THE USE OF BRAND MONOGRAMS IN STORE SPACE DESIGN”, TOJDAC, c. 16, sy 2, ss. 1169–1182, Nis. 2026, doi: 10.7456/tojdac.1858083.

ISNAD

Öztekin, Mertcan. “THE USE OF BRAND MONOGRAMS IN STORE SPACE DESIGN”. The Turkish Online Journal of Design Art and Communication 16/2 (01 Nisan 2026): 1169-1182. https://doi.org/10.7456/tojdac.1858083.

JAMA

1.Öztekin M. THE USE OF BRAND MONOGRAMS IN STORE SPACE DESIGN. TOJDAC. 2026;16:1169–1182.

MLA

Öztekin, Mertcan. “THE USE OF BRAND MONOGRAMS IN STORE SPACE DESIGN”. The Turkish Online Journal of Design Art and Communication, c. 16, sy 2, Nisan 2026, ss. 1169-82, doi:10.7456/tojdac.1858083.

Vancouver

1.Mertcan Öztekin. THE USE OF BRAND MONOGRAMS IN STORE SPACE DESIGN. TOJDAC. 01 Nisan 2026;16(2):1169-82. doi:10.7456/tojdac.1858083

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THE USE OF BRAND MONOGRAMS IN STORE SPACE DESIGN

Öz

Anahtar Kelimeler

MAĞAZA MEKÂN TASARIMINDA MARKA MONOGRAMLARININ KULLANIMI

Öz

Anahtar Kelimeler

Kaynakça

Ayrıntılar

Birincil Dil

Konular

Bölüm

Yazarlar

Yayımlanma Tarihi

Gönderilme Tarihi

Kabul Tarihi

Yayımlandığı Sayı

DOI

IZ

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