SHIFTING DEMAND FOR GRAPHIC DESIGN EMPLOYMENT IN THE AGE OF ARTIFICIAL INTELLIGENCE: THE CASE OF TÜRKİYE, 2020–2025
Öz
The integration of artificial intelligence into production processes has raised concerns about its potential negative impact on employment. To determine which effect—increased productivity or reduced employment—produces more dominant results, an analysis of sectoral data was necessary. This descriptive, quantitative study examines the concurrence between the widespread adoption of generative artificial intelligence and changes in employment demand in the graphic design sector. To evaluate employment demand trends in the era of artificial intelligence, official job posting data from seven graphic design professions from 2020 to 2025 were examined. The findings indicate that while the number of job postings increased at a low rate in three professions, it decreased significantly in four. In most occupations, the decline occurred after 2022, when three significant generative artificial intelligence applications were released. Although no causal relationship has been established, a shift in employment demand in the graphic design field appears to have occurred concurrently with the adoption of generative artificial intelligence. The general finding suggests that, rather than experiencing a uniform contraction, graphic design professions have undergone internal differentiation. While the number of operator and technician positions has decreased, design positions appear resistant to this transformation.
Anahtar Kelimeler
Kaynakça
- Adobe. (2018). Creativity and technology in the age of AI. Pfeiffer. Malakoff: Pfeiffer.
- Agency, T. E. (2026). Meslekleri Tanıyalım. İŞKUR: https://esube.iskur.gov.tr/Meslek/MeslekleriTaniyalim.aspx adresinden alındı
- Akdemir, A., Tortopoğlu, Ç., Kayataş, G. D., Ödemiş, G., Özen, M., Balaban, O. E., . . . Ercan, Y. Ö. (2024). Dijital dönüşüm kapsamında işgücü piyasasının genel görünümü. Ankara: İŞKUR.
- Anantrasirichai, N., & Bull, D. (2021). Artificial intelligence in the creative industries: A review. Artificial Intelligence Review(55), 589–656.
- Aydın, A. (2021). Robotların istihdam üzerindeki etkisi: Seçilmiş ülkeler üzerine ampirik inceleme. Çalışma ve Toplum, 1, 269-288.
- Cai, L., & Jung, E. (2024). The impact of artificial intelligence on the graphic design job market: An analysis of the evolution and opportunities of the designer role. Psychology Research, 14(8), 259-267.
- Ciaramitaro, M., & Costa, P. (2024). Imagination meets algorithm: Redefining design practices in the coming AI age. DRS Biennial Conference Series (pp. 1-16). Boston: DRS2024.
- CVL Economics. (2024). Future unscripted: The impact of generative artificial intelligence on entertainment industry jobs. CVL Economics.
- Demir, E. M. (2018). Türkiye'de yaratıcı emek. Moment Dergi, 5(2), 174-194.
- Demirci, Ö., Hannane, J., & Zhu, X. (2025). Who is AI replacing? The impact of generative AI on online freelancing platforms. Management Science, 71(10), 8097-8108.
