PUBLIC RELATIONS IN TURKEY FROM WOMEN’S PERSPECTIV

Yıl 2018, Cilt: 8 Sayı: 2, 232 - 244, 01.04.2018

Murat Seyfi Deniz Güven , Merve Çerçi

Öz

When foreign capital
entered the country and new government policies were developed in this area in
the end of 1960s, studies on public relations increased in Turkey. In the
historical process to the present, many women have had an active part in
development of the discipline. People who entered the profession between 1960s
and 1990s realised the importance of public relations in its early period, and
these people conducted miscellaneous studies. People who preferred this
profession in 1990s and worked in the sector, were affected from socio-economic
factors and education policies, and the discipline acquired a new dimension.
With developments in mass media in 2000s and communication technologies’
becoming important parts of our lives, the discipline entered into a new
process of evolution.  This study aims to
analyse the topic by centering woman perspective of the development of the
discipline. Since the representatives both from the old and young generation
are brought together within the context of the study, it differs from other
studies and brings new stratas to the topic. In this study in which in-depth
interview method was used, it is determined that women make an effect of
catalyst in the development of public relations and that they formed an important
basis for the development of the process.

Anahtar Kelimeler

History of Public Relations in Turkey, Public Relations, Perspective of Woman

Kaynakça

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