Araştırma Makalesi
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AŞIRI İZLEMEYLE DEĞİŞEN DİZİ İZLEME BİÇİMLERİNİN İZLEYİCİLER ÜZERİNDEKİ ETKİLERİ

Yıl 2021, Cilt: 11 Sayı: 2, 403 - 423, 01.04.2021

Öz

Aşırı izleme (binge-watching) bir diğer ifadesiyle maraton izleme (marathon-viewing) 2013 yılı itibariyle küresel ölçekte yaygınlaşmaya başlayan yeni bir dizi/belgesel izleme biçimidir. Medya ve iletişim teknolojilerinde meydana gelen gelişmelerle birlikte her geçen gün daha fazla izleyici bir dizinin birden fazla bölümünü dijital platformlar aracılığıyla ardı ardına daha sık ve uzun süreler ayırarak izlemektedir. Bu durum izleyiciler üzerinde birtakım etkiler meydana getirmektedir. Bu araştırmanın amacı, izleyicilerin aşırı izleme kararları ardındaki motivasyonları ile aşırı izlemenin izleyiciler üzerindeki etkilerini tespit etmektir. Bu amaç doğrultusunda araştırma kapsamında nitel veri toplama yöntemlerinden derinlemesine görüşme tekniği kullanılarak veriler toplanmış ve betimsel analiz yöntemiyle analiz ediliştir. Araştırmayla katılımcıların aşırı izleme motivasyonları bireysel ve çevresel faktörler olmak üzere ikiye ayrıldığı tespit edilmiştir. Aşırı izleme, katılımcılar üzerinde birtakım olumlu ve olumsuz duyguların ortaya çıkmasına sebep olurken; katılımcıları bireyselliğe ve yalnızlaşmaya yönlendirdiği, bu durumun aile, sosyal ilişkiler, iş ve akademik başarı üzerinde birtakım etkileri olduğu sonucuna ulaşılmıştır.

Kaynakça

  • Ateşalp, S. T., & Başlar, G. (2020). İnternette Dizi İzleme Pratiklerinin Dönüşümü: Aşırı İzleme (Binge watching) Üzerine Bir Araştırma. İleti-ş-im 32, 108-136.
  • Baker, D. (2017). Binge-Viewing as Epic-Viewing in the Net-flix Era: Critical Essays on Streaming Media, Digital Delivery and Instant Access. C. Barker, & M. Wiatrowski içinde, The Age of Netflix (s. 100-174). McFarland & Company.
  • Buck, A. M., & Plothe, T. (2019). Introduction: Netflix at the Nexus. A. M. Buck, & T. Plothe içinde, Introduction: Netflix at the Nexus Content, Practice, and Production in the Age of Streaming Television (s. 1-10). New York: Peter Lang Publishing. Conlin, L., Billings, A., & Averset, L. (2016). Time-shifting vs. appointment viewing: The role of fear of missing out within TV consumption behaviours. . Commun. Soc. 2016, 29, 151–164.
  • Davison, A. (2013). The show starts here: viewers’ interactions with recent television serials. Sound Effects, 3(1-2), 6-22. Devasagayam, R. (2014). Media bingeing: A qualitative study of psychological influences. Marketing Management Association, 40-44.
  • Exelmans, L., & Bulck, J. V. (2017). Binge viewing, sleep, and the role of pre-sleep arousal. J Clin Sleep Med. 2017;13, 1001-1008.
  • Flayelle, M., Canale, N., Vögele, C., Karila, L., Maurage, P., & Billieux, J. (2019). Assessing binge watching behaviors: Development and validation of the “Watching TV Series Motives” and “Binge-watching Engagement and Symptoms” questionnaires. omputers in Human Behavior, 90, 26-36.
  • Flayelle, M., Canale, N., Vögele, C., Karila, L., Maurage, P., & Billieux, J. (2019). Assessing binge-watching behaviors: Development and validation of the “Watching TV Series Motives” and “Binge-Watching Engagement and Symptoms” questionnaires. Computers in Human Behavior Volume 90, January .
  • Gökler, M. E., Aydın, 1. R., Ünal, E., & Metintaş, 1. S. (2016). Sosyal Ortamlarda Gelişmeleri Kaçırma Korkusu Ölçeğinin Türkçe sürümünün geçerlilik ve güvenilirliğinin değerlendirilmesi. Anadolu Psikiyatri Dergisi 17(Ek.1), 53-59.
  • Giglietto, F., Checcaglini, C., Marino, G., & Mazzoli, L. (2019). binge-watching the algorithmic catalog Making Sense of Netflix in the Aftermath of the Italian Launch. T. Plothe, & A. M. Buck içinde, Netflix at the Nexus Content, Practice, and Production in the Age of Streaming Television (s. 179-196). New York: PETER LANG.
  • Hern, A. (2017, Nisan 18). Netflix's biggest competitor? Sleep. The Guardian: https://www.thebrandage.com/netflixin-ceosu-en-buyuk-rakibimiz-uyku adresinden alındı
  • Jenner, M. (2015). Binge-watching: Video-on-demand, quality TV and mainstreaming fandom. International Journal of Cultural Studies , 1-17.
  • Jenner, M. (2015). Binge-watching: Video-on-demand, quality TV and mainstreaming fandom. Mareike Jenner, 1-17.
  • Jenner, M. (2016). Is this TVIV? On Netflix, TVIII and binge-watching. New media & society (18)2, 257–273.
  • Kulak, O. (2020). The Binge-watching Experience on Netflix. Journal of Art, Design & Science, 24, 45-55.
  • Lotz, A. D. (2014). The television will be revolutionized, Second Edition. New York: New York University Press. Nanda, A. P., & Banerjee, R. (2020). Binge watching: An exploration of the role of technology. Psychology & Marketing 37(9), 1212-1230.
  • Netflix. (2013, December 23). Netflix Declares Binge Watching is the New Normal. https://www.prnewswire.com/news-releases/netflix-declares-binge-watching-is-the-new-normal-235713431.html adresinden alındı
  • Netflix. (2020, Aralık 15). Hakkımızda. https://about.netflix.com/tr adresinden alındı
  • Nielsen. (2013, 09 18). BINGING” IS THE NEW VIEWING FOR OVER-THE-TOP STREAMERS. ‘Binging’ Is the New Viewing for Over-the-Top Streamers,” Nielsen Online adresinden alındı
  • Oxford Dictionary. (2020, Aralık 01). https://www.oxfordlearnersdictionaries.com/definition/english/binge-watching?q=binge+watching adresinden alındı
  • Panda, S., & Pandey, S. C. (2017). Binge watching and college students: motivations and outcomes. Young Consumers, 18(4), 425–438.
  • Pedersen, J. (2018). From old tricks to Netflix: How local are interlingual subtitling norms for streamed television? Journal of Audiovisual Translation, 1(1), 81-100.
  • Peña, L. L. (2015). Breaking binge: Exploring the effects of binge watching on television viewer reception. (Master of Arts in Media Studies), Syracuse University. .
  • Perks, L. (2014). Media Marathoning: Immersions in Morality. Lanham, MD: Lexington.
  • Pittman, M., & Sheehan, K. (2015). Sprinting a media marathon: Uses and gratifications of binge-watching television through Netflix. First Monday, 20(10).
  • Riddle, K., Peebles, A., Davis, C., Xu, F., & Schroeder, E. (2017). The addictive potential of television binge watching: Comparing intentional and unintentional binges. Psychol. Pop. Media Cult, 589–604.
  • Schweidel, D. A., & Moe, W. W. (2016). Binge Watching and Advertising. . Journal of Marketing, 80(5),, 1-19. Shim, H., & Kim, K. J. (2018). An exploration of the motivations for binge-watching and the role of individual differences. Computers in Human Behavior, 82,, 94-100.
  • Shim, H., Lim, S., Jung, E. E., & Shin, E. (2018). I hate binge-watching but I can’t help doing it: the moderating effect of immediate gratification and need for cognition on binge-watching attitude behavior relation. Telematics and Informatics, 1971-1979.
  • Shim, H., Lim, S., Jung, E. E., & Shin, E. (2018). I hate binge-watching but I can’t help doing it: the moderating effect of immediate gratification and need for cognition on binge-watching attitude-behavior relation. Telematics Inform. 2018;35, 1971–1979.
  • Starosta, J. A., & Izydorczyk, B. (2020). Understanding the Phenomenon of Binge-Watching—A Systematic Review. International Journal of Environmental Research and Public Health, 1-16.
  • Starosta, J., Izydorczyk, B., & Lizinczyk, S. (2019). Characteristics of people’s binge-watching behavior in the “entering into early adulthood” period of life. Health Psychol. Rep., 149-164.
  • Steiner, E. &. (2020). Binge-watching motivates change: Uses and gratifications of streaming video viewers challenge traditional TV research. Convergence, 26(1), 82-101.
  • Sung, Y. H., Kang, E. Y., & Lee, W.-N. (2018). Why Do We Indulge? Exploring Motivations for Binge Watching. Journal of Broadcasting & Electronic Media, 62:3, 408-426.
  • Sung, Y. H., Kang, E. Y., & Wee, L. (2015). A bad habit for your health? An exploration of psychological factors for binge-watching behavior. 65th ICA Annual Conference. Puerto Rico.
  • T24. (2019, Aralık 18). Türkiye, Netflix'i en çok toplu taşımada izliyor. https://t24.com.tr/haber/turkiye-netflix-i-en-cok-toplu-tasimada-izliyor,852604 adresinden alındı
  • Tryon, C. (2015). TV got better: Netflix’s original programming strategies and the on-demand television transition. Media Industries, 2(2), 104–116.
  • Vaterlaus, J. M., Spruance, L. A., Frantz, K., & Sloan, J. (2019). College student television binge watching: Conceptualization, gratifications, and perceived consequences. The Social Science Journal, 56:4, 470-479.
  • Walter, N., Murphy, S., & Rosenthal, E. (2018). Narrative Persuasion in a New Media Environment: The Impact of Binge-Watching and Second-Screening. Commun. Res. Rep. 2018, 25, 402-412.
  • Walton-Pattison, E., Dombrowski, S., & Presseau, J. (2018). ‘Just one more episode’: Frequency and theoretical correlates of television binge-watching. J. Health Psychol. 23, , 17–24.
  • Whiteside, U., Chen, E. N., Hunter, D., Lo, T., & Larimer, M. (2007). Difficulties regulating emotions: Do binge eaters have fewer strategies to modulate and tolerate negative affect? Eating Behaviors, 8(2), 162-169.
  • Zündel, J. (2019). TV IV’s New Audience: Netflix’s Business Model and Model Spectators. T. Plothe, & A. M. Buck içinde, Netflix at the Nexus Content, Practice, and Production in the Age of Streaming Television (s. 13-28). New York: Peter Lang Publishing.

The Effects of Changing Forms of Watching Tv Series As a Result of Binge-Watching on The Viewers

Yıl 2021, Cilt: 11 Sayı: 2, 403 - 423, 01.04.2021

Öz

Binge-watching or marathon watching is a new form of watching TV series/documentaries that has become widespread on a global scale as of 2013. With the developments in media and communication technologies, more and more viewers are watching more than one episode of a series through digital platforms more frequently by sparing longer periods of time. This situation creates some effects on the viewers. The purpose of this research was to identify the viewers' motivations behind binge-watching decisions and the effects of binge-watching on the viewers. For this purpose, data were collected using an in-depth interview method, one of the qualitative data collection methods, and analyzed with descriptive analysis method. As a result of the research, it was determined that the viewers' motivations for binge-watching were divided into two; individual and environmental factors. It was concluded that binge-watching caused some positive and negative feelings on the participants, that it oriented the participants towards individuality and isolation, and that this situation had some effects on family, social relations, work, and academic achievement.

Kaynakça

  • Ateşalp, S. T., & Başlar, G. (2020). İnternette Dizi İzleme Pratiklerinin Dönüşümü: Aşırı İzleme (Binge watching) Üzerine Bir Araştırma. İleti-ş-im 32, 108-136.
  • Baker, D. (2017). Binge-Viewing as Epic-Viewing in the Net-flix Era: Critical Essays on Streaming Media, Digital Delivery and Instant Access. C. Barker, & M. Wiatrowski içinde, The Age of Netflix (s. 100-174). McFarland & Company.
  • Buck, A. M., & Plothe, T. (2019). Introduction: Netflix at the Nexus. A. M. Buck, & T. Plothe içinde, Introduction: Netflix at the Nexus Content, Practice, and Production in the Age of Streaming Television (s. 1-10). New York: Peter Lang Publishing. Conlin, L., Billings, A., & Averset, L. (2016). Time-shifting vs. appointment viewing: The role of fear of missing out within TV consumption behaviours. . Commun. Soc. 2016, 29, 151–164.
  • Davison, A. (2013). The show starts here: viewers’ interactions with recent television serials. Sound Effects, 3(1-2), 6-22. Devasagayam, R. (2014). Media bingeing: A qualitative study of psychological influences. Marketing Management Association, 40-44.
  • Exelmans, L., & Bulck, J. V. (2017). Binge viewing, sleep, and the role of pre-sleep arousal. J Clin Sleep Med. 2017;13, 1001-1008.
  • Flayelle, M., Canale, N., Vögele, C., Karila, L., Maurage, P., & Billieux, J. (2019). Assessing binge watching behaviors: Development and validation of the “Watching TV Series Motives” and “Binge-watching Engagement and Symptoms” questionnaires. omputers in Human Behavior, 90, 26-36.
  • Flayelle, M., Canale, N., Vögele, C., Karila, L., Maurage, P., & Billieux, J. (2019). Assessing binge-watching behaviors: Development and validation of the “Watching TV Series Motives” and “Binge-Watching Engagement and Symptoms” questionnaires. Computers in Human Behavior Volume 90, January .
  • Gökler, M. E., Aydın, 1. R., Ünal, E., & Metintaş, 1. S. (2016). Sosyal Ortamlarda Gelişmeleri Kaçırma Korkusu Ölçeğinin Türkçe sürümünün geçerlilik ve güvenilirliğinin değerlendirilmesi. Anadolu Psikiyatri Dergisi 17(Ek.1), 53-59.
  • Giglietto, F., Checcaglini, C., Marino, G., & Mazzoli, L. (2019). binge-watching the algorithmic catalog Making Sense of Netflix in the Aftermath of the Italian Launch. T. Plothe, & A. M. Buck içinde, Netflix at the Nexus Content, Practice, and Production in the Age of Streaming Television (s. 179-196). New York: PETER LANG.
  • Hern, A. (2017, Nisan 18). Netflix's biggest competitor? Sleep. The Guardian: https://www.thebrandage.com/netflixin-ceosu-en-buyuk-rakibimiz-uyku adresinden alındı
  • Jenner, M. (2015). Binge-watching: Video-on-demand, quality TV and mainstreaming fandom. International Journal of Cultural Studies , 1-17.
  • Jenner, M. (2015). Binge-watching: Video-on-demand, quality TV and mainstreaming fandom. Mareike Jenner, 1-17.
  • Jenner, M. (2016). Is this TVIV? On Netflix, TVIII and binge-watching. New media & society (18)2, 257–273.
  • Kulak, O. (2020). The Binge-watching Experience on Netflix. Journal of Art, Design & Science, 24, 45-55.
  • Lotz, A. D. (2014). The television will be revolutionized, Second Edition. New York: New York University Press. Nanda, A. P., & Banerjee, R. (2020). Binge watching: An exploration of the role of technology. Psychology & Marketing 37(9), 1212-1230.
  • Netflix. (2013, December 23). Netflix Declares Binge Watching is the New Normal. https://www.prnewswire.com/news-releases/netflix-declares-binge-watching-is-the-new-normal-235713431.html adresinden alındı
  • Netflix. (2020, Aralık 15). Hakkımızda. https://about.netflix.com/tr adresinden alındı
  • Nielsen. (2013, 09 18). BINGING” IS THE NEW VIEWING FOR OVER-THE-TOP STREAMERS. ‘Binging’ Is the New Viewing for Over-the-Top Streamers,” Nielsen Online adresinden alındı
  • Oxford Dictionary. (2020, Aralık 01). https://www.oxfordlearnersdictionaries.com/definition/english/binge-watching?q=binge+watching adresinden alındı
  • Panda, S., & Pandey, S. C. (2017). Binge watching and college students: motivations and outcomes. Young Consumers, 18(4), 425–438.
  • Pedersen, J. (2018). From old tricks to Netflix: How local are interlingual subtitling norms for streamed television? Journal of Audiovisual Translation, 1(1), 81-100.
  • Peña, L. L. (2015). Breaking binge: Exploring the effects of binge watching on television viewer reception. (Master of Arts in Media Studies), Syracuse University. .
  • Perks, L. (2014). Media Marathoning: Immersions in Morality. Lanham, MD: Lexington.
  • Pittman, M., & Sheehan, K. (2015). Sprinting a media marathon: Uses and gratifications of binge-watching television through Netflix. First Monday, 20(10).
  • Riddle, K., Peebles, A., Davis, C., Xu, F., & Schroeder, E. (2017). The addictive potential of television binge watching: Comparing intentional and unintentional binges. Psychol. Pop. Media Cult, 589–604.
  • Schweidel, D. A., & Moe, W. W. (2016). Binge Watching and Advertising. . Journal of Marketing, 80(5),, 1-19. Shim, H., & Kim, K. J. (2018). An exploration of the motivations for binge-watching and the role of individual differences. Computers in Human Behavior, 82,, 94-100.
  • Shim, H., Lim, S., Jung, E. E., & Shin, E. (2018). I hate binge-watching but I can’t help doing it: the moderating effect of immediate gratification and need for cognition on binge-watching attitude behavior relation. Telematics and Informatics, 1971-1979.
  • Shim, H., Lim, S., Jung, E. E., & Shin, E. (2018). I hate binge-watching but I can’t help doing it: the moderating effect of immediate gratification and need for cognition on binge-watching attitude-behavior relation. Telematics Inform. 2018;35, 1971–1979.
  • Starosta, J. A., & Izydorczyk, B. (2020). Understanding the Phenomenon of Binge-Watching—A Systematic Review. International Journal of Environmental Research and Public Health, 1-16.
  • Starosta, J., Izydorczyk, B., & Lizinczyk, S. (2019). Characteristics of people’s binge-watching behavior in the “entering into early adulthood” period of life. Health Psychol. Rep., 149-164.
  • Steiner, E. &. (2020). Binge-watching motivates change: Uses and gratifications of streaming video viewers challenge traditional TV research. Convergence, 26(1), 82-101.
  • Sung, Y. H., Kang, E. Y., & Lee, W.-N. (2018). Why Do We Indulge? Exploring Motivations for Binge Watching. Journal of Broadcasting & Electronic Media, 62:3, 408-426.
  • Sung, Y. H., Kang, E. Y., & Wee, L. (2015). A bad habit for your health? An exploration of psychological factors for binge-watching behavior. 65th ICA Annual Conference. Puerto Rico.
  • T24. (2019, Aralık 18). Türkiye, Netflix'i en çok toplu taşımada izliyor. https://t24.com.tr/haber/turkiye-netflix-i-en-cok-toplu-tasimada-izliyor,852604 adresinden alındı
  • Tryon, C. (2015). TV got better: Netflix’s original programming strategies and the on-demand television transition. Media Industries, 2(2), 104–116.
  • Vaterlaus, J. M., Spruance, L. A., Frantz, K., & Sloan, J. (2019). College student television binge watching: Conceptualization, gratifications, and perceived consequences. The Social Science Journal, 56:4, 470-479.
  • Walter, N., Murphy, S., & Rosenthal, E. (2018). Narrative Persuasion in a New Media Environment: The Impact of Binge-Watching and Second-Screening. Commun. Res. Rep. 2018, 25, 402-412.
  • Walton-Pattison, E., Dombrowski, S., & Presseau, J. (2018). ‘Just one more episode’: Frequency and theoretical correlates of television binge-watching. J. Health Psychol. 23, , 17–24.
  • Whiteside, U., Chen, E. N., Hunter, D., Lo, T., & Larimer, M. (2007). Difficulties regulating emotions: Do binge eaters have fewer strategies to modulate and tolerate negative affect? Eating Behaviors, 8(2), 162-169.
  • Zündel, J. (2019). TV IV’s New Audience: Netflix’s Business Model and Model Spectators. T. Plothe, & A. M. Buck içinde, Netflix at the Nexus Content, Practice, and Production in the Age of Streaming Television (s. 13-28). New York: Peter Lang Publishing.
Toplam 40 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Makaleler
Yazarlar

Berk Çaycı 0000-0001-5945-8655

Yayımlanma Tarihi 1 Nisan 2021
Gönderilme Tarihi 20 Ocak 2021
Kabul Tarihi 30 Ocak 2021
Yayımlandığı Sayı Yıl 2021 Cilt: 11 Sayı: 2

Kaynak Göster

APA Çaycı, B. (2021). AŞIRI İZLEMEYLE DEĞİŞEN DİZİ İZLEME BİÇİMLERİNİN İZLEYİCİLER ÜZERİNDEKİ ETKİLERİ. Turkish Online Journal of Design Art and Communication, 11(2), 403-423.


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