EXPLORING USER-PRODUCT INTERACTION IN CAR MODIFICATION PRACTICES

Yıl 2024, Cilt: 14 Sayı: 3, 614 - 628, 01.07.2024

Selen Devrim Ülkebaş Tüzen

https://doi.org/10.7456/tojdac.1464196

Öz

This study delves into the dynamic interaction between the creative activity of car modification and the qualitative aspects of modified car ownership and usage. The study aims to explore experiences and meaning generated in and through the material reproduction of cars. Employing a grounded theory approach, the research investigates car modification communities in Istanbul, Turkey. The findings are structured into two main sections: The Driver, which focuses on car owners' experiences derived from in-depth qualitative interviews, and The Car, which explores the material aspects of cars through the analysis of modifications. The study revealed that car modification transcends mere material reproduction. Rather, it unveils a complex interplay where cars are shaped by their owners, while simultaneously shaping their owners in diverse ways. By altering the materiality of their cars, individuals not only forge material relationships but also cultivate new amalgamations of sensual and social relations and experiences. Through altering the materiality of their cars, car owners tailor the experience of driving and give a concrete form to their social and personal identities.

Anahtar Kelimeler

Car Modification, Material Appropriation, Automobility, Car Culture

ARABA MODİFİYESİ PRATİKLERİNDE ÜRÜN-KULLANICI ETKİLEŞİMİNİN ARAŞTIRILMASI

Öz

Bu çalışma, yaratıcı bir faaliyet olarak araba modifiyesi ile modifiye otomobil sahipliği ve kullanımının niteliksel yönleri arasındaki dinamik etkileşimi incelemektedir. Çalışma, arabanın maddi yeniden üretimi içinde ve aracılığıyla şekillendirilen deneyimleri ve anlamları keşfetmeyi amaçlamaktadır. Çalışma, gömülü teori yaklaşımı ile İstanbul, Türkiye'deki otomobil modifiyesi topluluklarını odağına almaktadır. Bulgular, iki ana bölüme ele alınmıştır: Modifiye araba sahipleriyle yapılan derinlemesine nitel görüşmelerin analizine dayalı araç sahiplerinin deneyimlerinin ortaya konulduğu Sürücü bölümü ve arabalarda yapılan modifiyelerin analizi üzerinden arabaların maddi yönlerinin ortaya konulduğu Araba bölümü. Çalışma, araba modifiyesi pratiğinin arabanın maddi yeniden üretimin ötesine geçtiğini, arabaların sahipleri tarafından maddi olarak şekillendirilirken aynı zaman arabaların sahiplerini çeşitli yönlerde şekillendirdiği karmaşık bir etkileşimi ortaya koymuştur. Bireyler, arabalarının maddeselliğini değiştirerek aynı zamanda yeni duyusal, sosyal ilişkiler ve deneyimler geliştirmektedirler. Araba sahipleri, arabalarının maddeselliğini değiştirerek sürüş deneyiminlerini şekillendirirken, sosyal ve bireysel kimliklerine somut bir biçim vermektedir.

Anahtar Kelimeler

Araba Modifiyesi, Maddi Sahiplenme, Otomobilite, Araba Kültürü

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