Araştırma Makalesi
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The Relationship Between Visitors' Emotional Experience, Satisfaction and Behavioural Intentions: The Case of Çankırı Salt Express

Yıl 2025, Cilt: 12 Sayı: 2, 371 - 386, 20.12.2025

Mikail Kara , Çağrı Sürücü , Yusuf Ziya Akbaş

https://izlik.org/JA75SS74SL

Öz

Emotional experience refers to the feelings that a destination's attractions evoke in visitors. It is known that experiences within this scope are effective in visitors' destination satisfaction and revisit intentions. The aim of this research is to reveal the emotional experience levels of those who visit the city via Çankırı Salt Express and to examine the effects of these experiences on destination satisfaction and behavioural intention. For this purpose, the research data were collected through surveys from 221 visitors who travelled to Çankırı via the Touristic Salt Express in November 2024 and agreed to participate in the study. Quantitative research method was adopted as the research method. Structural equation modelling (SEM) was used to investigate the relationships between variables. According to the findings, it was determined that aesthetic and entertainment experiences have a significant effect on destination satisfaction and satisfaction shapes the future behavioural intentions of visitors. In the light of the findings, suggestions for destination managers and researchers were presented.

Anahtar Kelimeler

Emotional Experience Satisfaction Behavioral Intention Çankırı Touristic Salt Express

Etik Beyan

This study was carried out the decision of Çankırı Karatekin University Ethics Committee at its meeting dated 25-10-2024 and numbered 46

Kaynakça

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Ziyaretçilerin Duygusal Deneyim, Memnuniyet ve Davranışsal Niyetleri Arasındaki İlişki: Çankırı Tuz Ekspresi Örneği

Yıl 2025, Cilt: 12 Sayı: 2, 371 - 386, 20.12.2025

Mikail Kara , Çağrı Sürücü , Yusuf Ziya Akbaş

https://izlik.org/JA75SS74SL

Öz

Duygusal deneyim, bir destinasyonun çekiciliklerinin ziyaretçilerde uyandırdığı duyguları ifade eder. Bu kapsamdaki deneyimlerin ziyaretçilerin destinasyon memnuniyetlerinde ve tekrar ziyaret niyetlerinde etkili olduğu bilinmektedir. Bu araştırmanın amacı, Çankırı Tuz Ekspresi ile şehri ziyaret edenlerin duygusal deneyim düzeylerini ortaya koymak ve bu deneyimlerin destinasyon memnuniyeti ve davranışsal niyet üzerindeki etkilerini incelemektir. Bu amaç doğrultusunda araştırmanın verileri 2024 yılı Kasım ayında Turistik Tuz Ekspresi ile Çankırı’yı ziyaretçilerden araştırmaya katılmayı kabul eden 221 kişiden anket yoluyla elde edilmiştir. Araştırma yöntemi olarak nicel araştırma yöntemi benimsenmiştir. Değişkenler arası ilişkileri araştırmak için yapısal eşitlik modellemesi (YEM) kullanılmıştır. Elde edilen bulgulara göre estetik ve eğlence deneyimlerinin destinasyon memnuniyeti üzerinde anlamlı bir etkisi olduğu, memnuniyetin ise ziyaretçilerin gelecekteki davranışsal niyetlerini şekillendirdiği tespit edilmiştir. Elde edilen bulgular ışığında destinasyon yöneticilerine ve araştırmacılara yönelik öneriler sunulmuştur.

Anahtar Kelimeler

Duygusal deneyim Memnuniyet Davranışsal niyet Çankırı turistik tuz ekspresi

Etik Beyan

This study was carried out the decision of Çankırı Karatekin University Ethics Committee at its meeting dated 25-10-2024 and numbered 46.

Kaynakça

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  • Jiang, L., Eck, T., & An, S. (2022). A Study on the Effect of Emotional Solidarity on Memorable Tourism Experience and Destination Loyalty in Volunteer Tourism. SAGE Open, 12(1), 1–19.
  • Kara, M. & Tokmak, C. (2023). Doğal Alanları Ziyaret Edenlerin Duygusal Deneyimleri ile Davranışsal Niyetleri Arasındaki İlişki, Güncel Turizm Araştırmaları Dergisi, 7(1), 240-257.
  • Kim, H. C. (2016). Study on the Effect of Service Quality on Customer Satisfaction and Revisit Intent in the Urban Railway, Journal of Korean Society of Transportation, 34(1), 55-67.
  • Kline, R. B. (2016). Principles and Practice of Structural Equation Modelling (4th ed.). New York: Guildford Press.
  • Koenig-Lewis, N. & Palmer, A. (2014). The Effects of Anticipatory Emotions on Service Satisfaction and Behavioural Intention, Journal of Services Marketing, 28(6), 437-451.
  • Kovalenko-Marchenkova, Y., Martseniuk, L. & Andryeyeva, N. (2023). Railway Tourism in Providing the Sustainable and Smart Population Mobility, IOP Conference Series: Earth and Environmental Science, 1269(1), 012021.
  • Kozak, M., Bigné, E. & Andreu, L. (2005). Satisfaction and Destination Loyalty: A Comparison Between Non-Repeat and Repeat Tourists, Journal of Quality Assurance in Hospitality & Tourism, 5(1), 43-59.
  • Larsen, S. (2007). Aspects of a Psychology of the Tourist Experience, Scandinavian Journal of Hospitality and Tourism, 7(1), 7-18.
  • Leri, I., & Theodoridis, P. (2021). How do personality traits affect visitor’s experience, emotional stimulation and behaviour? The case of wine tourism. Tourism Review, 76(5), 1013-1049.
  • Lu, D., Liu, Y., Lai, I., & Yang, L. (2017). Awe: An Important Emotional Experience in Sustainable Tourism. Sustainability, 9(12), 2189.
  • MacCannell, D. (1989). The Tourist: A New Theory of the Leisure Class. New York: Schocken. Mohd, N. S., Ismail, H. N., Isa, N. & Jaafar, S. M. R. S. (2019). Millennial Tourist Emotional Experience in Technological Engagement at Destination, International Journal of Built Environment and Sustainability, 6(1-2), 129-135.
  • Nguyen, T. T. T., & Duong, T. D. H. (2025). The role of nostalgic emotion in shaping destination image and behavioural intentions–an empirical study. Journal of Hospitality and Tourism Insights, 8(2), 735-752.
  • Oh, H., Fiore, A. M., & Jeoung, M. (2007). Measuring Experience Economy Concepts: Tourism Applications, Journal of Travel Research, 46(2), 119-132.
  • Otoo, F. E., Kim, S. S., & Stylidis, D. (2021). Diaspora tourists' emotional experience. International Journal of Tourism Research, 23(6), 1042–1058.
  • Özdemir, H. & Değirmencioğlu, A. Ö. (2021). Kış turizmine katılan yerli ziyaretçilerin seyahat motivasyonu, hizmet kalite algısı, davranışsal niyet ve memnuniyet ilişkisi: Ilgaz Yıldıztepe kayak merkezi örneği. Turkish Studies - Economy, 16(2), 929-957. https://dx.doi.org/10.47644/TurkishStudies.48488
  • Özdemir, H. & Yelken, M. E. (2021). Kayak Merkezlerinde Hizmet Kalitesi, Davranışsal Niyet ve Memnuniyet Ilişkisi: Ilgaz Yıldıztepe Kayak Merkezi Örneği, Journal of Social, Humanities and Administrative Sciences, 7(46), 2364-2373.
  • Özdemir, H., Mısırlı, İ. (2020). Şehirlerarası Yolcu Taşımacılığında Hizmet Kalitesi, Davranışsal Niyet ve Memnuniyet Ilişkisi: Çankırı Karatekin Üniversitesi Örneği, Turkish Studies-Social, 15(2), 281-299.
  • Patwardhan, V., Ribeiro, M. A., Woosnam, K. M., Payini, V., & Mallya, J. (2020). Visitors' loyalty to religious tourism destinations: Considering place attachment, emotional experience and religious affiliation. Tourism Management Perspectives, 36, 100737.
  • Peira, G., Bonadonna, A., & Beltramo, R. (2024). Improving the Local Development: The Stakeholders’ Point of View on Italian Railway Tourism. Leisure Studies, 43(2), 327-341.
  • Pestana, M. H., Parreira, A. & Moutinho, L. (2020). Motivations, Emotions and Satisfaction: The Keys to a Tourism Destination Choice, Journal of Destination Marketing & Management, 16, 100332.
  • Pinheiro, A. J., Gonçalves, E. C., & Mendonça, J. P. (2022). Tourist Demand for Railway Heritage: The Case of the Historic Train in Douro, Portugal. In Cultural Sustainable Tourism (pp. 255-264). Cham: Springer International Publishing.
  • Prayag, G. & Ryan, C. (2012). Antecedents of Tourists’ Loyalty to Mauritius: The Role and Influence of Destination Image, Place Attachment, Personal Involvement and Satisfaction, Journal of Travel Research, 51(3), 342-356.
  • Prayag, G., Hosany, S., & Odeh, K. (2013). The Role of Tourists' Emotional Experiences and Satisfaction in Understanding Behavioural Intentions, Journal of Destination Marketing & Management, 2(2), 118-127.
  • Prayag, G., Hosany, S., Muskat, B., & Del Chiappa, G. (2017). Understanding The Relationships Between Tourists’ Emotional Experiences, Perceived Overall Image, Satisfaction and Intention to Recommend, Journal of Travel Research, 56(1), 41-54.
  • Prentice, C. (2020). Enhancing the tourist experience with emotional intelligence. Tourism Review, 75(5), 733-744.
  • Quynh, N., Hoai, N. T., & Loi, N. V. (2021). The Role of Emotional Experience and Destination Image on Ecotourism Satisfaction, Spanish Journal of Marketing-ESIC, 25(2), 312-332.
  • Rajput, A., & Gahfoor, R. Z. (2020). Satisfaction and Revisit Intentions at Fast Food Restaurants, Future Business Journal, 6, 1-12.
  • Rosario González-Rodríguez, M., Ana M. Domínguez-Quintero & Brendan Paddison (2020). The Direct and Indirect Influence of Experience Quality on Satisfaction: The Importance of Emotions, Current Issues in Tourism, 23(22), 2779-2797.
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  • Saut, M. & Song, V. (2022). Influences of Airport Service Quality, Satisfaction and Image on Behavioural Intention towards Destination Visit, Urban, Planning and Transport Research, 10(1), 82-109.
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  • Simpson, G. D., Sumanapala, D. P., Galahitiyawe, N. W., Newsome, D., & Perera, P. (2020). Exploring Motivation, Satisfaction and Revisit Intention of Ecolodge Visitors, Tourism and Hospitality Management, 26(2), 359-379.
  • Şıttak, S. (2021). Turizm Destinasyonun Algılanan Değerinin Turist Memnuniyeti ve Tekrar Ziyaret Etme Niyeti Üzerine Etkisi: Assos Örneği. Yüksek Lisans Tezi, Kırklareli Üniversitesi Sosyal Bilimler Enstitüsü, Kırklareli.
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  • Thomson, I. (1985). Tourist Trains with Steam Traction in Chile. Tourism Management, 6(3), 214-216.
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  • Torabi, Z. A., Shalbafian, A. A., Allam, Z., Ghaderi, Z., Murgante, B., & Khavarian-Garmsir, A. R. (2022). Enhancing Memorable Experiences, Tourist Satisfaction and Revisit Intention Through Smart Tourism Technologies, Sustainability, 14(5), 2721.
  • Wang, C. Y., & Hsu, M. K. (2010). The Relationships of Destination Image, Satisfaction and Behavioural Intentions: An Integrated Model, Journal of Travel & Tourism Marketing, 27(8), 829-843.
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  • Yoon, Y., & Uysal, M. (2005). An Examination of the Effects of Motivation and Satisfaction on Destination Loyalty: A Structural Model, Tourism Management, 26(1), 45-56.
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Toplam 97 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Turist Davranışı ve Ziyaretçi Deneyimi, Turizm (Diğer)
Bölüm Araştırma Makalesi
Yazarlar

Mikail Kara 0000-0003-1027-3611

Çağrı Sürücü 0000-0002-0454-9020

Yusuf Ziya Akbaş 0000-0003-4478-3580

Gönderilme Tarihi 10 Mart 2025
Kabul Tarihi 3 Ağustos 2025
Yayımlanma Tarihi 20 Aralık 2025
IZ https://izlik.org/JA75SS74SL
Yayımlandığı Sayı Yıl 2025 Cilt: 12 Sayı: 2

Kaynak Göster

APA Kara, M., Sürücü, Ç., & Akbaş, Y. Z. (2025). The Relationship Between Visitors’ Emotional Experience, Satisfaction and Behavioural Intentions: The Case of Çankırı Salt Express. Turizm Akademik Dergisi, 12(2), 371-386. https://izlik.org/JA75SS74SL
AMA 1.Kara M, Sürücü Ç, Akbaş YZ. The Relationship Between Visitors’ Emotional Experience, Satisfaction and Behavioural Intentions: The Case of Çankırı Salt Express. Turizm Akademik Dergisi. 2025;12(2):371-386. https://izlik.org/JA75SS74SL
Chicago Kara, Mikail, Çağrı Sürücü, ve Yusuf Ziya Akbaş. 2025. “The Relationship Between Visitors’ Emotional Experience, Satisfaction and Behavioural Intentions: The Case of Çankırı Salt Express”. Turizm Akademik Dergisi 12 (2): 371-86. https://izlik.org/JA75SS74SL.
EndNote Kara M, Sürücü Ç, Akbaş YZ (01 Aralık 2025) The Relationship Between Visitors’ Emotional Experience, Satisfaction and Behavioural Intentions: The Case of Çankırı Salt Express. Turizm Akademik Dergisi 12 2 371–386.
IEEE [1]M. Kara, Ç. Sürücü, ve Y. Z. Akbaş, “The Relationship Between Visitors’ Emotional Experience, Satisfaction and Behavioural Intentions: The Case of Çankırı Salt Express”, Turizm Akademik Dergisi, c. 12, sy 2, ss. 371–386, Ara. 2025, [çevrimiçi]. Erişim adresi: https://izlik.org/JA75SS74SL
ISNAD Kara, Mikail - Sürücü, Çağrı - Akbaş, Yusuf Ziya. “The Relationship Between Visitors’ Emotional Experience, Satisfaction and Behavioural Intentions: The Case of Çankırı Salt Express”. Turizm Akademik Dergisi 12/2 (01 Aralık 2025): 371-386. https://izlik.org/JA75SS74SL.
JAMA 1.Kara M, Sürücü Ç, Akbaş YZ. The Relationship Between Visitors’ Emotional Experience, Satisfaction and Behavioural Intentions: The Case of Çankırı Salt Express. Turizm Akademik Dergisi. 2025;12:371–386.
MLA Kara, Mikail, vd. “The Relationship Between Visitors’ Emotional Experience, Satisfaction and Behavioural Intentions: The Case of Çankırı Salt Express”. Turizm Akademik Dergisi, c. 12, sy 2, Aralık 2025, ss. 371-86, https://izlik.org/JA75SS74SL.
Vancouver 1.Mikail Kara, Çağrı Sürücü, Yusuf Ziya Akbaş. The Relationship Between Visitors’ Emotional Experience, Satisfaction and Behavioural Intentions: The Case of Çankırı Salt Express. Turizm Akademik Dergisi [Internet]. 01 Aralık 2025;12(2):371-86. Erişim adresi: https://izlik.org/JA75SS74SL