The Relationship Between Visitors' Emotional Experience, Satisfaction and Behavioural Intentions: The Case of Çankırı Salt Express

Öz

Emotional experience refers to the feelings that a destination's attractions evoke in visitors. It is known that experiences within this scope are effective in visitors' destination satisfaction and revisit intentions. The aim of this research is to reveal the emotional experience levels of those who visit the city via Çankırı Salt Express and to examine the effects of these experiences on destination satisfaction and behavioural intention. For this purpose, the research data were collected through surveys from 221 visitors who travelled to Çankırı via the Touristic Salt Express in November 2024 and agreed to participate in the study. Quantitative research method was adopted as the research method. Structural equation modelling (SEM) was used to investigate the relationships between variables. According to the findings, it was determined that aesthetic and entertainment experiences have a significant effect on destination satisfaction and satisfaction shapes the future behavioural intentions of visitors. In the light of the findings, suggestions for destination managers and researchers were presented.

Anahtar Kelimeler

• Emotional Experience
• Satisfaction
• Behavioral Intention
• Çankırı Touristic Salt Express

Ziyaretçilerin Duygusal Deneyim, Memnuniyet ve Davranışsal Niyetleri Arasındaki İlişki: Çankırı Tuz Ekspresi Örneği

Öz

Duygusal deneyim, bir destinasyonun çekiciliklerinin ziyaretçilerde uyandırdığı duyguları ifade eder. Bu kapsamdaki deneyimlerin ziyaretçilerin destinasyon memnuniyetlerinde ve tekrar ziyaret niyetlerinde etkili olduğu bilinmektedir. Bu araştırmanın amacı, Çankırı Tuz Ekspresi ile şehri ziyaret edenlerin duygusal deneyim düzeylerini ortaya koymak ve bu deneyimlerin destinasyon memnuniyeti ve davranışsal niyet üzerindeki etkilerini incelemektir. Bu amaç doğrultusunda araştırmanın verileri 2024 yılı Kasım ayında Turistik Tuz Ekspresi ile Çankırı’yı ziyaretçilerden araştırmaya katılmayı kabul eden 221 kişiden anket yoluyla elde edilmiştir. Araştırma yöntemi olarak nicel araştırma yöntemi benimsenmiştir. Değişkenler arası ilişkileri araştırmak için yapısal eşitlik modellemesi (YEM) kullanılmıştır. Elde edilen bulgulara göre estetik ve eğlence deneyimlerinin destinasyon memnuniyeti üzerinde anlamlı bir etkisi olduğu, memnuniyetin ise ziyaretçilerin gelecekteki davranışsal niyetlerini şekillendirdiği tespit edilmiştir. Elde edilen bulgular ışığında destinasyon yöneticilerine ve araştırmacılara yönelik öneriler sunulmuştur.

Anahtar Kelimeler

• Duygusal deneyim
• Memnuniyet
• Davranışsal niyet
• Çankırı turistik tuz ekspresi

Kaynakça

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