Toplumsal Bağlılık, Film Turizminin Etkileri ve Memnuniyet Algısı: Yerel Halk Üzerine Bir Araştırma

Yıl 2021, Cilt: 8 Sayı: 2, 57 - 73, 29.12.2021

Işıl Arıkan Saltık Filiz Gümüş Dönmez

Öz

Film turizmi, destinasyon ve yerel halk üzerinde olumlu ve olumsuz etkilere sahiptir. Bu araştırmanın amacı; film turizmi destinasyonlarında yerel halkın toplumsal bağlılığı, film turizminin olumlu ve olumsuz etkilerine yönelik algıları ile film turizminden memnuniyetleri arasındaki ilişkilerin belirlenmesidir. Araştırmada, film turizmi destinasyonu olan Muğla’da anket tekniği ile veri toplanmıştır. Yerel halktan toplanan 757 geçerli veri yapısal eşitlik modeli ile analiz edilmiştir. Analiz sonucunda; yerel halkın toplumsal bağlılığının film turizminin olumlu etkileri algısını arttırdığı, olumsuz etkileri algısını ise azalttığı belirlenmiştir. Araştırma sonuçları, yerel halkın film turizminin olumlu etkilerine ilişkin algılarının film turizminden memnuniyetleri üzerinde olumlu bir etki yaratırken; film turizminin olumsuz etkilerine yönelik algılarının memnuniyetlerini olumsuz etkilediğini göstermiştir. Ancak toplumsal bağlılık ile film turizminden memnuniyet arasında anlamlı bir ilişki belirlenmemiştir.

Anahtar Kelimeler

Film turizmi, Yerel Halk, Turizmin Etkileri, Toplumsal Bağlılık, Yapısal Eşitlik Modeli

Destekleyen Kurum

TÜBİTAK

Proje Numarası

119K551

Teşekkür

Yazarlar, TUBİTAK tarafından 119K551 numaralı ve “Ekranların Doğal Platosu: Muğla İli Film Turizmi Uygulamalarının Değerlendirilmesi” isimli proje kapsamında desteklenen bu çalışmanın gerçekleşmesine sağladığı katkı ve destek için TÜBİTAK'a teşekkürlerini sunar.

Community Attachment, Perceptions of Film Tourism Impacts and Satisfaction: A Study on Local Residents

Öz

Tourism mobility, which emerges as a result of people’s' desire to see and visit places shown in movies, under the influence of the media, is defined as film tourism. As within the impacts of tourism, film tourism has both positive and negative aspects. The aim of this research is to determine the relationship between local residents’ community attachment, perceptions of film tourism impacts and satisfaction in film tourism destinations. Research data collected via survey technique from local residents of Muğla, as a film tourism destination were analyzed. As a result of Structural Equation Model analysis, it was determined that community attachment increased the perception of positive impacts of film tourism and reduced the perception of its negative impacts. The results showed that the perceptions of the local residents regarding the positive effects of film tourism had a weak and positive effect on their satisfaction with film tourism, while the local residents’ perception of the negative effects of film tourism negatively affected their satisfaction. However, no significant relationship was found between community attachment and film tourism satisfaction.

Anahtar Kelimeler

Film Tourism, Local Residents, Tourism Impacts, Community Attachment, Structural Equation Modelling

Proje Numarası

119K551

Kaynakça

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