Araştırma Makalesi
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Müşteri Nezaketsizliği ile Hizmet Telafi Performansı Arasındaki İlişkide Aracı ve Düzenleyici Değişkenlerin Rolü: Otel İşgörenleri Üzerinde Bir Araştırma

Yıl 2023, Cilt: 10 Sayı: 2, 285 - 306, 19.12.2023

Öz

Bu araştırmada, müşteri nezaketsizliği ile hizmet telafi performansı arasındaki ilişkide aracı ve düzenleyici değişkenlerin rolünü incelemek amaçlanmıştır. Bu kapsamda, ilk olarak müşteri nezaketsizliğinin hizmet telafi performansı üzerindeki etkisinde yüzeysel davranışın ve derin davranışın (duygusal emek boyutları) aracılık rolü incelenmiştir. İkinci olarak ise müşteri nezaketsizliğinin derin davranış ve yüzeysel davranış üzerindeki etkisinde iş arkadaşları desteği ve yönetici desteğinin düzenleyici rolü incelenmiştir. Araştırmanın evrenini Antalya ilinde faaliyet gösteren beş yıldızlı otellerin işgörenleri oluşturmaktadır. Araştırma kolayda örnekleme yöntemi kullanılarak yapılmıştır. Bu çerçevede 403 otel işgöreninden veri toplanmıştır. Bulgulara göre müşteri nezaketsizliği hizmet telafi performansı üzerinde olumsuz ve anlamlı bir etkiye sahiptir. Müşteri nezaketsizliği derin davranış üzerinde olumsuz ve anlamlı bir etkiye sahiptir. Derin davranış hizmet telafi performansı üzerinde olumlu ve anlamlı bir etkiye sahiptir. Müşteri nezaketsizliği yüzeysel davranış üzerinde anlamlı bir etkiye sahip değildir. Yüzeysel davranış hizmet telafi performansı üzerinde olumlu ve anlamlı bir etkiye sahiptir. Müşteri nezaketsizliğini hizmet telafi performansı üzerindeki etkisinde derin davranış aracılık rolü oynarken, müşteri nezaketsizliğinin hizmet telafi performansı üzerindeki etkisinde yüzeysel davranış aracılık rolü oynamamaktadır. Ayrıca, yönetici desteği ve iş arkadaşları desteği düzenleyici bir rol oynamamıştır. Değişkenler arasındaki ilişkiler hakkında yeterli çalışma olmadığı dikkate alındığında, bu araştırmanın alanyazına katkı sağlaması beklenmektedir.

Etik Beyan

Bu araştırma Burdur Mehmet Akif Ersoy Üniversitesi Girişimsel Olmayan Klinik Araştırmalar Etik Kurulu’nun 01.02.2023 tarihli, 2023/02 toplantı numaralı ve GO 2023/68 numaralı kararıyla bilimsel araştırma ve yayın etiği kurallarına uygun bulunmuştur.

Kaynakça

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The Role of Mediator and Moderator Variables in the Relationship Between Customer Incivility and Service Recovery Performance: A Study on Hotel Employees

Yıl 2023, Cilt: 10 Sayı: 2, 285 - 306, 19.12.2023

Öz

In this research, it is aimed to examine the role of mediator and moderator variables in the relationship between customer incivility and service recovery performance. In this context, firstly, the mediating role of surface acting and deep acting (emotional labor dimensions) in the effect of customer incivility on service recovery performance was examined. Secondly, the moderator role of co-worker support and supervisor support in the impact of customer incivility on deep acting and surface acting was examined. The population of the research consists of the employees of the five-star hotels operating in the province of Antalya. The research was conducted using convenience sampling method. In this context, data were collected from 403 hotel employees. As a result of the findings; customer incivility has a negative and significant effect on service recovery performance. Customer incivility has a negative and significant effect on deep acting. Deep acting has a positive and significant effect on service recovery performance. Customer incivity has no significant effect on surface acting. Surface behavior has a positive and significant effect on service recovery performance. While deep acting plays a mediating role in the effect of customer incivility on service recovery performance, surface acting does not play a mediating role in the effect of customer incivility on service recovery performance. Additionally, supervisor support and co-worker support did not play a moderating role. Considering that there are not enough studies on the relationships between variables, this research is expected to contribute to the literature.

Kaynakça

  • Alola, U. V., Olugbade, O. A., Avci, T. & Öztüren, A. (2019). Customer incivility and employees’ outcomes in the hotel: Testing the mediating role of emotional exhaustion. Tourism Management Perspectives, 29, 9–17.
  • Arasli, H., Hejraty Namin, B. & Abubakar, A.M. (2018), Workplace incivility as a moderator of the relationships between polychronicity and job outcomes. International Journal of Contemporary Hospitality Management, 30(3), 1245-1272.
  • Ashforth, B.E. & Humphrey, R.H. (1993). Emotional labor in service roles: the infuence of identity. Academy of Management Review, 18(1), 88–115.
  • Auh, S., Menguc, B., Thompson, F.M. & Uslu, A. (2022). Conflict-solving as a mediator between customer incivility and service performance. Service Industries Journal. 1-36.
  • Bani-Melhem, S. (2020). What mitigate and exacerbate the influences of customer incivility on frontline employee extra-role behaviour? Journal of Hospitality and Tourism Management, 44, 38–49.
  • Beehr, T. A., Farmer, S. J., Glazer, S., Gudanowski, D. M. & Nair, V. N. (2003). The enigma of social support and occupational stress: Source congruence and gender role effects. Journal of Occupational Health Psychology, 8(3), 220–231.
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  • Yener Erköse, H. (2019). Basit Denetim Yeniden: Türkiye’de tatil köylerinde emek denetimi. Çalışma ve Toplum, 2(61), 1069-1092.
  • Yıldırım, M. & Ceyhan, S. (2020). Çalışma yaşam kalitesinin işten ayrılma niyetine etkisinde örgütsel sinizmin aracılık rolü. Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi, 8(4), 1175-1184.
  • Yürür, Ş. (2011). Öğrenilmiş güçlülük, kıdem ve medeni durumun duygusal tükenmedeki rolü: kaynakların korunması teorisi kapsamında bir analiz. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, 25(1), 107-126.
  • Zahoor, A. & Khan, D. (2022). Frontline service employees and customer engagement: some further insights, IIM Ranchi Journal of Management Studies, 1(2), 175-190.
  • Zahoor, A. & Siddiqi, M. A. (2023). Customer incivility and service recovery performance: job crafting as a buffer. Vision, 27(2), 178–188.
  • Zhan, X., Luo, W., Ding, H., Zhu, Y. & Guo, Y. (2020). Are employees' emotional labor strategies triggering or reducing customer incivility: a sociometer theory perspective. Journal of Service Theory and Practice, 31(3), 296-317.
  • Zhan, Y., Wang, M. & Shi, J. (2016). Interpersonal process of emotional labor: the role of negative and positive customer treatment. Personel Psychology 69(3), 525–557.
  • Zhang, H., Zhou, Z. E., Zhan, Y., Liu, C. & Zhang, L. (2018). Surface acting, emotional exhaustion, and employee sabotage to customers: moderating roles of quality of social exchanges. Frontiers in Psychology, 9, 2197.
  • Zhang, Q., Yin, J., Chen, H., Zhang, Q. & Wu, W. (2020). Emotional labor among early childhood teachers: Frequency, antecedents, and consequences. Journal of Research in Childhood Education, 34(2), 288–305.
  • Zhao, X., Lynch Jr, J. G. & Chen, Q. (2010). Reconsidering Baron and Kenny: Myths and truths about mediation analysis. Journal of consumer research, 37(2), 197-206.
  • Zhu, J. N.Y., Lam, L. W. & Lai, J. Y.M. (2019). Returning good for evil: A study of customer incivility and extra-role customer service. International Journal of Hospitality Management, 81, 65–72.
Toplam 105 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Turizm Yönetimi, Turizm (Diğer)
Bölüm Makaleler
Yazarlar

Akkız Işık Albayrak 0009-0005-9809-9014

Mert Gürlek 0000-0002-0024-7746

Yayımlanma Tarihi 19 Aralık 2023
Gönderilme Tarihi 24 Ağustos 2023
Kabul Tarihi 17 Kasım 2023
Yayımlandığı Sayı Yıl 2023 Cilt: 10 Sayı: 2

Kaynak Göster

APA Işık Albayrak, A., & Gürlek, M. (2023). Müşteri Nezaketsizliği ile Hizmet Telafi Performansı Arasındaki İlişkide Aracı ve Düzenleyici Değişkenlerin Rolü: Otel İşgörenleri Üzerinde Bir Araştırma. Turizm Akademik Dergisi, 10(2), 285-306.
AMA Işık Albayrak A, Gürlek M. Müşteri Nezaketsizliği ile Hizmet Telafi Performansı Arasındaki İlişkide Aracı ve Düzenleyici Değişkenlerin Rolü: Otel İşgörenleri Üzerinde Bir Araştırma. Turizm Akademik Dergisi. Aralık 2023;10(2):285-306.
Chicago Işık Albayrak, Akkız, ve Mert Gürlek. “Müşteri Nezaketsizliği Ile Hizmet Telafi Performansı Arasındaki İlişkide Aracı Ve Düzenleyici Değişkenlerin Rolü: Otel İşgörenleri Üzerinde Bir Araştırma”. Turizm Akademik Dergisi 10, sy. 2 (Aralık 2023): 285-306.
EndNote Işık Albayrak A, Gürlek M (01 Aralık 2023) Müşteri Nezaketsizliği ile Hizmet Telafi Performansı Arasındaki İlişkide Aracı ve Düzenleyici Değişkenlerin Rolü: Otel İşgörenleri Üzerinde Bir Araştırma. Turizm Akademik Dergisi 10 2 285–306.
IEEE A. Işık Albayrak ve M. Gürlek, “Müşteri Nezaketsizliği ile Hizmet Telafi Performansı Arasındaki İlişkide Aracı ve Düzenleyici Değişkenlerin Rolü: Otel İşgörenleri Üzerinde Bir Araştırma”, Turizm Akademik Dergisi, c. 10, sy. 2, ss. 285–306, 2023.
ISNAD Işık Albayrak, Akkız - Gürlek, Mert. “Müşteri Nezaketsizliği Ile Hizmet Telafi Performansı Arasındaki İlişkide Aracı Ve Düzenleyici Değişkenlerin Rolü: Otel İşgörenleri Üzerinde Bir Araştırma”. Turizm Akademik Dergisi 10/2 (Aralık 2023), 285-306.
JAMA Işık Albayrak A, Gürlek M. Müşteri Nezaketsizliği ile Hizmet Telafi Performansı Arasındaki İlişkide Aracı ve Düzenleyici Değişkenlerin Rolü: Otel İşgörenleri Üzerinde Bir Araştırma. Turizm Akademik Dergisi. 2023;10:285–306.
MLA Işık Albayrak, Akkız ve Mert Gürlek. “Müşteri Nezaketsizliği Ile Hizmet Telafi Performansı Arasındaki İlişkide Aracı Ve Düzenleyici Değişkenlerin Rolü: Otel İşgörenleri Üzerinde Bir Araştırma”. Turizm Akademik Dergisi, c. 10, sy. 2, 2023, ss. 285-06.
Vancouver Işık Albayrak A, Gürlek M. Müşteri Nezaketsizliği ile Hizmet Telafi Performansı Arasındaki İlişkide Aracı ve Düzenleyici Değişkenlerin Rolü: Otel İşgörenleri Üzerinde Bir Araştırma. Turizm Akademik Dergisi. 2023;10(2):285-306.