Müşteri Nezaketsizliği ile Hizmet Telafi Performansı Arasındaki İlişkide Aracı ve Düzenleyici Değişkenlerin Rolü: Otel İşgörenleri Üzerinde Bir Araştırma

Yıl 2023, Cilt: 10 Sayı: 2, 285 - 306, 19.12.2023

Akkız Işık Albayrak , Mert Gürlek

Öz

Bu araştırmada, müşteri nezaketsizliği ile hizmet telafi performansı arasındaki ilişkide aracı ve düzenleyici değişkenlerin rolünü incelemek amaçlanmıştır. Bu kapsamda, ilk olarak müşteri nezaketsizliğinin hizmet telafi performansı üzerindeki etkisinde yüzeysel davranışın ve derin davranışın (duygusal emek boyutları) aracılık rolü incelenmiştir. İkinci olarak ise müşteri nezaketsizliğinin derin davranış ve yüzeysel davranış üzerindeki etkisinde iş arkadaşları desteği ve yönetici desteğinin düzenleyici rolü incelenmiştir. Araştırmanın evrenini Antalya ilinde faaliyet gösteren beş yıldızlı otellerin işgörenleri oluşturmaktadır. Araştırma kolayda örnekleme yöntemi kullanılarak yapılmıştır. Bu çerçevede 403 otel işgöreninden veri toplanmıştır. Bulgulara göre müşteri nezaketsizliği hizmet telafi performansı üzerinde olumsuz ve anlamlı bir etkiye sahiptir. Müşteri nezaketsizliği derin davranış üzerinde olumsuz ve anlamlı bir etkiye sahiptir. Derin davranış hizmet telafi performansı üzerinde olumlu ve anlamlı bir etkiye sahiptir. Müşteri nezaketsizliği yüzeysel davranış üzerinde anlamlı bir etkiye sahip değildir. Yüzeysel davranış hizmet telafi performansı üzerinde olumlu ve anlamlı bir etkiye sahiptir. Müşteri nezaketsizliğini hizmet telafi performansı üzerindeki etkisinde derin davranış aracılık rolü oynarken, müşteri nezaketsizliğinin hizmet telafi performansı üzerindeki etkisinde yüzeysel davranış aracılık rolü oynamamaktadır. Ayrıca, yönetici desteği ve iş arkadaşları desteği düzenleyici bir rol oynamamıştır. Değişkenler arasındaki ilişkiler hakkında yeterli çalışma olmadığı dikkate alındığında, bu araştırmanın alanyazına katkı sağlaması beklenmektedir.

Anahtar Kelimeler

Müşteri Nezaketsizliği, Hizmet Telafi Performansı, Derin Davranış, Yüzeysel Davranış

Etik Beyan

Bu araştırma Burdur Mehmet Akif Ersoy Üniversitesi Girişimsel Olmayan Klinik Araştırmalar Etik Kurulu’nun 01.02.2023 tarihli, 2023/02 toplantı numaralı ve GO 2023/68 numaralı kararıyla bilimsel araştırma ve yayın etiği kurallarına uygun bulunmuştur.

The Role of Mediator and Moderator Variables in the Relationship Between Customer Incivility and Service Recovery Performance: A Study on Hotel Employees

Öz

In this research, it is aimed to examine the role of mediator and moderator variables in the relationship between customer incivility and service recovery performance. In this context, firstly, the mediating role of surface acting and deep acting (emotional labor dimensions) in the effect of customer incivility on service recovery performance was examined. Secondly, the moderator role of co-worker support and supervisor support in the impact of customer incivility on deep acting and surface acting was examined. The population of the research consists of the employees of the five-star hotels operating in the province of Antalya. The research was conducted using convenience sampling method. In this context, data were collected from 403 hotel employees. As a result of the findings; customer incivility has a negative and significant effect on service recovery performance. Customer incivility has a negative and significant effect on deep acting. Deep acting has a positive and significant effect on service recovery performance. Customer incivity has no significant effect on surface acting. Surface behavior has a positive and significant effect on service recovery performance. While deep acting plays a mediating role in the effect of customer incivility on service recovery performance, surface acting does not play a mediating role in the effect of customer incivility on service recovery performance. Additionally, supervisor support and co-worker support did not play a moderating role. Considering that there are not enough studies on the relationships between variables, this research is expected to contribute to the literature.

Anahtar Kelimeler

Customer Incivility, Service Recovery Performance, Deep Acting, Superficial Acting

Kaynakça

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