Purchase intention for Muslim-friendly hotels: exploring the roles of religiosity and the Theory of Planned Behavior

Muhammed Taş

doi:10.53601/tourismandrecreation.1483861

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Purchase intention for Muslim-friendly hotels: exploring the roles of religiosity and the Theory of Planned Behavior

Abstract

This study aims to investigate the impact of the Theory of Planned Behavior (TPB) on predicting purchase intention for Muslim-friendly hotels (MFH). Additionally, this study examined the impact of religiosity (RG) on TPB. Data were collected using a survey technique from 272 individuals who preferred or intended to prefer MFHs selected through a convenience sampling method. The RG has a significant and positive impact on TPB dimensions. The study indicates that MFHs should be able to navigate the socio-environmental factors that influence Muslim travelers in Türkiye. Moreover, because of the significant impact of RG on TPB, it is significant for hotels to provide services while also considering the religious sensitivity of Muslim travelers. This study is valuable because it examines Muslim travelers' purchase intentions towards MFHs within the TPB framework. Furthermore, this study fills a gap in the literature by examining the effects of RG on TPB in a specific population.

Keywords

Theory of Planned Behavior , Muslim Friendly Hotel , Purchase Intention , Religiosity

Müslüman dostu oteller için satın alma niyeti: dindarlık ve Planlı Davranış Teorisinin rollerinin araştırılması

Öz

Bu çalışma, Planlı Davranış Teorisinin (TPB) Müslüman dostu oteller (MFH) için satın alma niyetini tahmin etme üzerindeki etkisini araştırmayı amaçlamaktadır. Ayrıca bu çalışma dindarlığın (RG) TPB üzerindeki etkisini de incelemiştir. Kolayda örnekleme yöntemiyle seçilen MFH'leri tercih eden veya tercih etme niyetinde olan 272 kişiden anket tekniği kullanılarak veriler toplanmıştır. RG'nin TPB boyutları üzerinde anlamlı ve olumlu bir etkisi vardır. Çalışma, MFH'lerin Türkiye'deki Müslüman gezginleri etkileyen sosyo-çevresel faktörleri yönlendirebilmesi gerektiğini göstermektedir. Ayrıca RG'nin TPB üzerindeki önemli etkisi nedeniyle otellerin Müslüman ziyaretçilerin dini hassasiyetlerini de dikkate alarak hizmet sunması önemlidir. Bu çalışma, Müslüman turistlerin MFH'lere yönelik satın alma niyetlerini TPB çerçevesinde incelemesi nedeniyle değerlidir. Ayrıca bu çalışma, belirli bir popülasyonda RG'nin TPB üzerindeki etkilerini inceleyerek literatürdeki bir boşluğu doldurmaktadır.

Anahtar Kelimeler

Planlı Davranış Teorisi , Müslüman Dostu Oteller , Satın Alma Niyeti , Dindarlık

Kaynakça

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Ayrıntılar

Birincil Dil

İngilizce

Konular

Turizm Ekonomisi , Turizm Sosyolojisi , Turizm (Diğer)

Bölüm

Araştırma Makalesi

Yazarlar

Muhammed Taş ^*
0000-0002-5789-2826
Türkiye

Yayımlanma Tarihi

31 Aralık 2024

Gönderilme Tarihi

14 Mayıs 2024

Kabul Tarihi

30 Eylül 2024

Yayımlandığı Sayı

Yıl 2024 Cilt: 6 Sayı: 2

DOI

https://doi.org/10.53601/tourismandrecreation.1483861

IZ

https://izlik.org/JA64RH77ZS

APA

Taş, M. (2024). Purchase intention for Muslim-friendly hotels: exploring the roles of religiosity and the Theory of Planned Behavior. Tourism and Recreation, 6(2), 365-373. https://doi.org/10.53601/tourismandrecreation.1483861

24661

Tourism and Recreation tarafından yayınlanan eserler Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Lisence ile lisanslanmaktadır.

Purchase intention for Muslim-friendly hotels: exploring the roles of religiosity and the Theory of Planned Behavior

Abstract

Keywords

Müslüman dostu oteller için satın alma niyeti: dindarlık ve Planlı Davranış Teorisinin rollerinin araştırılması

Öz

Anahtar Kelimeler

Kaynakça

Ayrıntılar

Birincil Dil

Konular

Bölüm

Yazarlar

Yayımlanma Tarihi

Gönderilme Tarihi

Kabul Tarihi

Yayımlandığı Sayı

DOI

IZ

Kaynak Göster