Netnografik bakış açısıyla hatırlanabilir yerel kahvaltı deneyim bileşenlerinin belirlenmesi

Betül Kodaş

doi:10.53601/tourismandrecreation.1555824

EN TR

Determining the memorable local breakfast experience a netnographic perspective

Abstract

Local foods, which constitute the culinary culture of a tourism destination, play an important role in the destination selection process of tourists and are among the important tourist products that affect the total tourism experience. The current study was conducted to understand the components of a memorable breakfast experience by addressing the memorable food experience from a local breakfast perspective. To achieve this goal, the netnographic method, was used in this study. Through this method, the reviews posted by Google comments to the first five food and beverage businesses offering local breakfast service in the Van destination were selected as a sample. The themes reached as a result of the content analysis were supported by the descriptive analysis technique. The results show that the memorable breakfast experience was centered around five key dimensions: local hospitality, food and service, authenticity, togetherness and value/price. These findings build a model for the memorable breakfast experience for tourism-food businesses and provide important implications to businesses on how to offer experiential designs around these components. At the end of the research, recommendations for business managers were presented in light of these findings.

Keywords

Breakfast , Memorable Local Breakfast Experience , Food Experience , Netnographic Method , Van

Netnografik bakış açısıyla hatırlanabilir yerel kahvaltı deneyim bileşenlerinin belirlenmesi

Öz

Bir turizm destinasyonun mutfak kültürünü oluşturan yerel yemekler, turistlerin destinasyon seçim süreçlerinde önemli bir rol oynamakta ve toplam turizm deneyimini etkileyen önemli turistik ürünler arasında yer almaktadır. Bu çalışma hatırlanabilir yemek deneyimini yöresel kahvaltı perspektifinden ele alarak hatırlanabilir kahvaltı deneyiminin bileşenlerini anlamaya yönelik gerçekleştirilmiştir. Bu amaca ulaşmak için nitel araştırma yöntemlerinden biri olan netnografik yöntem kullanılmıştır. Bu yöntem aracılığıyla Google yorumlar üzerinden Van destinasyonunda yöresel kahvaltı hizmeti sunan ilk beş yiyecek-içecek işletmesine yapılan yorumlar örneklem olarak seçilmiştir. İçerik analizi sonucunda ulaşılan temalar betimsel analiz tekniği ile desteklenmiştir. Elde edilen sonuçlar hatırlanabilir kahvaltı deneyiminin yerel misafirperverlik, yiyecek ve servis, otantiklik, birliktelik ve değer/fiyat şeklinde olduğunu göstermektedir. Elde edilen bu bulgular turizm-yiyecek işletmelerine yönelik hatırlanabilir kahvaltı deneyimine ilişkin bir model çizerek, işletmelere bu bileşenler etrafında deneyimsel tasarımlar, sunmalar konusunda önemli bilgiler sunmaktadır. Araştırmanın sonunda bu bulgular ışığında işletme yöneticilerine uygulamaya dönük öneriler sunulmuştur.

Anahtar Kelimeler

Kahvaltı , Hatırlanabilir yerel kahvaltı deneyimi , Yemek deneyimi , Netnografik yöntem , Van

Kaynakça

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Ayrıntılar

Birincil Dil

Türkçe

Konular

Gastronomi Turizmi

Bölüm

Araştırma Makalesi

Yazarlar

Betül Kodaş ^*
0000-0003-0309-3583
Türkiye

Yayımlanma Tarihi

30 Haziran 2025

Gönderilme Tarihi

25 Eylül 2024

Kabul Tarihi

24 Aralık 2024

Yayımlandığı Sayı

Yıl 2025 Cilt: 7 Sayı: 1

DOI

https://doi.org/10.53601/tourismandrecreation.1555824

IZ

https://izlik.org/JA84NU79UP

APA

Kodaş, B. (2025). Netnografik bakış açısıyla hatırlanabilir yerel kahvaltı deneyim bileşenlerinin belirlenmesi. Tourism and Recreation, 7(1), 174-183. https://doi.org/10.53601/tourismandrecreation.1555824

Cited By

Coğrafi İşaretli Gastronomik Ürünlerin Gastronomi Turizmi Destinasyon Tercihine Etkisi: Van İli Örneği

Kent Akademisi

https://doi.org/10.35674/kent.1605750

24661

Tourism and Recreation tarafından yayınlanan eserler Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Lisence ile lisanslanmaktadır.

Determining the memorable local breakfast experience a netnographic perspective

Abstract

Keywords

Netnografik bakış açısıyla hatırlanabilir yerel kahvaltı deneyim bileşenlerinin belirlenmesi

Öz

Anahtar Kelimeler

Kaynakça

Ayrıntılar

Birincil Dil

Konular

Bölüm

Yazarlar

Yayımlanma Tarihi

Gönderilme Tarihi

Kabul Tarihi

Yayımlandığı Sayı

DOI

IZ

Kaynak Göster

Cited By

Coğrafi İşaretli Gastronomik Ürünlerin Gastronomi Turizmi Destinasyon Tercihine Etkisi: Van İli Örneği