A scale development study on green innovative work behavior in tourism industry

Sefa Ceyhan; Gökhan Demiray; Mesut Öztırak

doi:10.53601/tourismandrecreation.1567822

EN TR

A scale development study on green innovative work behavior in tourism industry

Abstract

The objective of this research is to develop a valid and reliable measurement tool for assessing the alignment between business practices and green innovative behavior among hotel employees. The relevant literature was reviewed in line with this purpose, and a suggestion pool was created by following the three-stage scale development process. The scale obtained from the designed pool was structured and evaluated. The first stage includes in-depth interviews, a qualitative data collection method, and a pool of 48 items created upon analyzing the content of the data retrieved from the semi-structured interviews. The second stage includes a draft question. To structure the scale, expert opinions were first taken on the validity of meaning, appearance, and scope. As a result of the eliminations, a draft scale with 15 items was created. In this context, two different sample groups were determined, and quantitative data were collected through online and face-to-face surveys. Data collected from the field research were subjected to explanatory and confirmatory factor analysis. Study results reveal a green innovative behavior scale of 2 dimensions and 8 items, valid and reliable. They thus can be used in all tourism sectors to measure employees' green, creative behavior. The scale includes the “Green Innovative Awareness” dimension of 3 items and the “Green Innovative Process” dimension of 5 items. In this respect, the Green Innovative Behavior Scale is considered an effective and efficient tool to assess and improve green processes in business enterprises.

Keywords

Innovative Behavior , Green Innovative Work Behavior , Scale Development , Hotel Employees , Management

Turizm endüstrisinde yeşil yenilikçi iş davranışı üzerine bir ölçek geliştirme çalışması

Öz

Bu araştırma, otel çalışanlarının işletmelerin yeşil, yenilikçi çalışma davranışlarıyla ne kadar uyumlu olduğuna ilişkin algılarını ölçmek için geçerli ve güvenilir bir ölçüm aracı geliştirmeyi amaçlamaktadır. Bu amaç doğrultusunda ilgili literatür taranmış ve üç aşamalı ölçek geliştirme süreci izlenerek bir öneri havuzu oluşturulmuştur. Tasarlanan havuzdan elde edilen ölçek yapılandırılmış ve değerlendirilmiştir. İlk aşama derinlemesine görüşmeler, nitel veri toplama yöntemi ve yarı yapılandırılmış görüşmelerden elde edilen verilerin içeriğinin analiz edilmesiyle oluşturulan 48 maddelik bir havuzdan oluşmaktadır. İkinci aşama taslak bir soru içermektedir. Ölçeği yapılandırmak için öncelikle anlam, görünüm ve kapsam geçerliliği için uzman görüşleri alınmıştır. Elemeler sonucunda 15 maddelik taslak bir ölçek oluşturulmuştur. Bu bağlamda iki farklı örneklem grubu belirlenmiş ve çevrimiçi ve yüz yüze anketler yoluyla nicel veriler toplanmıştır. Saha araştırmasından toplanan veriler açıklayıcı ve doğrulayıcı faktör analizine tabi tutulmuştur. Çalışma sonuçları, 2 boyut ve 8 maddeden oluşan, geçerli ve güvenilir bir yeşil yenilikçi çalışma davranışı ölçeği ortaya koymaktadır. Bu nedenle, çalışanların yeşil, yaratıcı çalışma davranışlarını ölçmek için tüm turizm sektörlerinde kullanılabilir. Ölçek, 3 maddeden oluşan “Yeşil Yenilik Farkındalık” boyutunu ve 5 maddeden oluşan “Yeşil Yenilikçi Süreç” boyutunu içerir. Bu bağlamda, Yeşil Yenilikçi Çalışma Davranışı Ölçeği, işletmelerde yeşil süreçleri değerlendirmek ve iyileştirmek için etkili ve verimli bir araç olarak kabul edilir.

Anahtar Kelimeler

Yenilikçi Davranış , Yeşil Yenilikçi İş Davranışı , Ölçek Geliştirme , Otel Çalışanları , Yönetim.

Kaynakça

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Ayrıntılar

Birincil Dil

İngilizce

Konular

Turizm (Diğer)

Bölüm

Araştırma Makalesi

Yazarlar

Sefa Ceyhan ^*
0000-0002-3788-0756
Türkiye

Gökhan Demiray
0000-0002-6417-1293
Türkiye

Mesut Öztırak
0000-0003-4828-7293
Türkiye

Yayımlanma Tarihi

31 Aralık 2025

Gönderilme Tarihi

15 Ekim 2024

Kabul Tarihi

25 Eylül 2025

Yayımlandığı Sayı

Yıl 2025 Cilt: 7 Sayı: 2

DOI

https://doi.org/10.53601/tourismandrecreation.1567822

IZ

https://izlik.org/JA36TG25YL

APA

Ceyhan, S., Demiray, G., & Öztırak, M. (2025). A scale development study on green innovative work behavior in tourism industry. Tourism and Recreation, 7(2), 308-320. https://doi.org/10.53601/tourismandrecreation.1567822

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Tourism and Recreation tarafından yayınlanan eserler Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Lisence ile lisanslanmaktadır.

A scale development study on green innovative work behavior in tourism industry

Abstract

Keywords

Turizm endüstrisinde yeşil yenilikçi iş davranışı üzerine bir ölçek geliştirme çalışması

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Anahtar Kelimeler

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Birincil Dil

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