Storytelling in wine tourism: The case of Bozcaada

Seray Evren; Ela Nazlı Köz

doi:10.53601/tourismandrecreation.1723239

TR EN

Şarap turizminde hikâyeleştirme: Bozcaada örneği

Öz

Şarap turizmi deneyimlerinin pazarlanmasında, şarabın tarihsel ve kültürel mirası ile haz odaklı özelliklerinin hikâyeleştirme yoluyla sunulması önemli avantajlar sağlamaktadır. Bu bağlamda araştırmanın amacı, Bozcaada’da faaliyet gösteren şarap markalarının hikâyeleştirme uygulamalarını incelemektir. Nitel araştırma yöntemiyle yürütülen çalışmada, çoklu durum çalışması deseni kullanılmıştır. Veriler, görüşmeler ve doküman incelemesi aracılığıyla toplanmış; elde edilen bulgular MAXQDA programı ile içerik analizi yöntemiyle değerlendirilmiştir. Bulgular, Bozcaada’daki şarap markalarının hikâye tasarımı ve hikâyeleştirme araçlarının kullanımında çeşitli sınırlılıklar bulunduğunu ortaya koymuştur. Bu doğrultuda çalışma, markalara bölgenin ya da markanın mirasını, geleneklerini ve değerlerini kapsayan bütüncül bir tema etrafında kurgulanması gereken hikâyelerinin farklı iletişim kanalları üzerinden aktarılması için stratejik önerilerde bulunmaktadır.

Anahtar Kelimeler

Şarap turizmi, Hikâyeleştirme, Bozcaada.

Proje Numarası

Bulunmamaktadır.

Etik Beyan

Bu çalışmada kullanılan veri toplama yöntemi için, İstanbul Gedik Üniversitesi Etik Kurulu'ndan 25/04/2023 tarihli ve E-56365223-050.02.04-2023.137548.88 numaralı karar ile 2023/4 sayılı toplantıda onay alınmıştır. Aksi yönde bir bulgu olması durumunda, TO&RE Dergisi hiçbir sorumluluk taşımaz; tüm sorumluluk çalışmanın yazarlarına aittir. Makalenin okunabilirliğini artırmak için yazarlar, Türkçe'den İngilizce'ye çeviri için yapay zeka tabanlı araçlar (ChatGPT) kullanmışlardır; ancak makalenin son hali yazarlar tarafından gözden geçirilmiş ve düzeltilmiştir ve nihai içerikten yalnızca yazarlar sorumludur.

Storytelling in wine tourism: The case of Bozcaada

Öz

In marketing wine tourism experiences, the use of storytelling that aligns with the historical and cultural heritage and hedonic characteristics of wine provides an advantage. In this regard, the aim of the research is to examine the storytelling practices of wine brands operating in Bozcaada. The research, conducted through a qualitative research method, has determined the design as a multiple case study. The data of the research were collected through interviews, observations, and netrography. The obtained data were subjected to content analysis via MAXQDA. In line with the findings, limitations regarding the design of stories and the use of storytelling tools of wine brands in Bozcaada have been identified. Accordingly, this study offers strategic reccomendations for brands to convey stories for consumers through various channels, while designing stories around a comprehensive theme that includes the region's or brand's heritage, traditions, and values.

Anahtar Kelimeler

Wine tourism, Storytelling, Bozcaada.

Proje Numarası

Bulunmamaktadır.

Etik Beyan

For the data collection method used in this study, approval was obtained from the Ethics Committee of Istanbul Gedik University with the decision numbered E-56365223-050.02.04-2023.137548.88, dated 25/04/2023, from the meeting numbered 2023/4. In the event of any contrary finding, TO&RE Journal bears no responsibility; all responsibility lies with the authors of the study. To enhance the readability of the article, the authors used artificial intelligence-based tools (ChatGPT) to translate it from Turkish to English; however, the final version of the article was reviewed and proofread by the authors, and the authors are solely responsible for the final content.

Kaynakça

Aaker, D. & Aaker, J. L. (2016). What are your signature stories?. California Management Review, 58(3), 49-65. https://doi.org/10.1525/cmr.2016.58.3.49
Aimé, I. (2021). The dynamic construction of brand storytelling. Journal of Strategic Marketing, 1-20. https://doi.org/10.1080/0965254X.2021.1908404
Ainsworth, J. (2020, September). Storytelling Online: Adding Value to the Chilean Wine Industry’s Global Exports. In D. Vrontis, Y. Weber & E. Tsoukatos (Eds.). 13th Annual Conference of the EuroMed Academy of Business Proceedings Book, pp. 37-51, EuroMed Press.
Akgüç Çetinkaya, Ö. (2017). Marka sadakati oluşturma aracı olarak transmedya hikâye anlatımının yeri ve değeri. MANAS Sosyal Araştırmalar Dergisi, 6(4), 559-576. https://dergipark.org.tr/tr/pub/mjss/article/486314
Akgün, A., Keskin, H., Ayar, H. & Erdoğan, E. (2015). The influence of story-telling approach in travel writings on readers’ empathy and travel intentions. Social and Behavioral Sciences, 207, 577–586. https://doi.org/10.1016/j.sbspro.2015.10.129
Akpınar, F., Saygın, N. & Karakaya, E. (2011). Evaluation of the Conservation Activities in the Historical Settlement Tenedos-Bozcaada Island. In C. A. Brebbia & E. Beriatos (Eds.), Sustainable Development and Planning, pp. 329-343, WITPress, Massachusetts.
Aksu, M., Sezer, B. & Çakır, A. (2011). Bölgesel kalkınmada turizmin etkisi: Bozcaada-Gökçeada arz kesimi üzerine araştırma. In M. Öztel & H. Burgazoğlu (Eds.). Uluslararası II. Trakya Bölgesi Kalkınma-Girişimcilik Sempozyumu Proceedings Book, pp. 281-294, Kırklareli Üniversitesi, Kırklareli.
Antonio, S., Basiricò, R. & Seccia, A. A. (2019). On The Effects of Storytelling on Wine Price. In BIO Web of Conferences, pp. 03010, EDP Sciences.
Atsız, N. & Türkmen, S. (2020). Destinasyon aşkının destinasyon sadakati üzerindeki etkisi: Bozcaada örneği. Türk Turizm Araştırmaları Dergisi, 4(3), 2018-2030. https://www.tutad.org/index.php/tutad/article/view/283
Baltacı, A. (2019). Nitel araştırma süreci: nitel bir araştırma nasıl yapılır?, Ahi Evran Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 5(2), 368-388. https://doi.org/10.31592/aeusbed.598299

Bamyacı, O. (2006). Antik Dönem Denizciliğinde Tenedos/Bozcaada Kıyısal Kullanım ve Ticaret, Master’s thesis, Çanakkale Onsekiz Mart University, Institute of Social Sciences, Department of Archeology, Çanakkale.
Bassano, C., Barile, S., Piciocchi, P., Spohrer, J. C., Iandolo, F. & Fisk, R. (2019). Storytelling about places: Tourism marketing in the digital age. Cities,  87, 10-20. https://doi.org/10.1016/j.cities.2018.12.025
Baydaş, A. & Ata, S. (2020). Fikirleri Dünyaya Taşıyabilmenin Yolu: Markalarda Hikâye Anlatımı. In R. Altunışık, B. Zengin & Y. Yıldırım (Eds.), Marka Külliyatı, pp. 545-561, Nobel Yayıncılık, Ankara.
Beckert, J., Rössel, J. & Schenk, P. (2017). Wine as a cultural product: Symbolic capital and price formation in the wine field. Sociological Perspectives, 60(1), 206-222. https://www.jstor.org/stable/26579800
Belk, R. (2013). Extended self in a digital world. Journal of Consumer Research, 40(3), 477-500. https://doi.org/10.1086/671052
Berger, J. & Milkman, K. L. (2012). What makes online content viral?. Journal of Marketing Research, 49(2), 192-205. https://doi.org/10.1509/jmr.10.0353
Bonarou, C., Tsartas, P. & Sarantakou, E. (2019). E-Storytelling and wine tourism branding: Insights from the “Wine Roads of Northern Greece”. In M. Sigala & R. N. S. Robinson (Eds.), Wine Tourism Destination Management and Marketing: Theory and Cases, pp. 77-98, Palgrave MacMillan, London.
Brown, S., Kozinets, R. V. & Sherry Jr, J. F. (2003). Sell me the old, old story: Retromarketing management and the art of brand revival. Journal of Customer Behavior, 2(2), 133-147.  https://doi.org/10.1362/147539203322383537 Bruwer, J. & Rueger-Muck, E. (2019). Wine tourism and hedonic experience: A motivation-based experiential view. Tourism and Hospitality Research, 19(4), 488-502. https://doi.org/10.1177/1467358418781444
Bryon, J. (2012). Tour guides as storytellers–from selling to sharing. Scandinavian Journal of Hospitality and Tourism, 12(1), 27-43. https://doi.org/10.1080/15022250.2012.656922
Çakıcı, A. C., Atay, L. & Aksu, M. (2010). Bozcaada turizmi için geçerli olabilecek fırsatlar, üstünlükler, zayıflıklar ve tehlikeleri tespit etmeye yönelik bir araştırma. Yönetim Bilimleri Dergisi. 151-166. https://dergipark.org.tr/tr/pub/comuybd/article/54101
Canziani, B. F., Welsh, D. H., Dana, L. P. & Ramadani, V. (2020). Claiming a family brand identity: The role of website storytelling. Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l'Administration, 37(1), 68-81. https://doi.org/10.1002/cjas.1543
Chiu, H., Hsieh, Y. & Kuo, Y. (2012). How to align your brand stories with your products. Journal of Retailing, 88(2), 262-275. https://doi.org/10.1016/j.jretai.2012.02.001
Dahl, D. W. & Moreau, P. (2019). To evoke or to persuade? The dual purpose of advertising narratives. Journal of Consumer Research, 46(5), 953-973. https://doi.org/10.1086/653087
Danner, L., Haindl, S., Joechl, M. & Duerrschmid, K. (2014). Facial expressions and autonomous nervous system responses elicited by tasting different juices. Food Research International, 64, 81-90. https://doi.org/10.1016/j.foodres.2014.06.003
Dardeniz, A., Bahar, E. & Şimşek, L. (2007). Bozcaada bağcılığındaki gelişmeler, sorunlar ve öneriler. Çanakkale Araştırmaları Türk Yıllığı, 5(5), 147-161. https://dergipark.org.tr/tr/pub/canakkalearastirmalari/article/52793
Dardeniz, A., Kaynaş, K. & Ateş, F. (2001). Çanakkale ili bağcılığının mevcut durumu, sorunları ve çözüm önerileri. Bahçe, 30(1), 25-35. https://dergipark.org.tr/tr/pub/bahce/article/46273
Dawson, D. B., Fountain, J. M. & Cohen, D. A. (2011). Place-based marketing and wine tourism: Creating a point of difference and economic sustainability for small wineries, 6th AWBR International Conference, 9-10 June, Bordeaux.
Delgado-Ballester, E. & Fernandez-Sabiote, E. (2016). Once upon a brand: Storytelling practices by Spanish brands. Spanish Journal of Marketing-ESIC, 20(2), 115-131. https://doi.org/10.1016/j.sjme.2016.06.001
Dias, P. & Cavalheiro, R. (2022). The role of storytelling in the creation of brand love: the PANDORA case. Journal of Brand Management, 1-14. https://doi.org/10.1057/s41262-021-00254-6
Dinlenmiş, Ş. (2021, May). Bozcaada Hakkında, https://www.bifed.org/bozcaada-hakkinda/, Access date:  05.05.2023.
Directorate of Tobacco and Alcohol (2023, April). Seller Inquiry Screen, https://tadbsatisbelgesi.tarimorman.gov.tr/KamuyaAcik/index, Access date: 04.04.2025.
Downing, J. A. & Barney, C. E. (2024). Welcome to the neighborhood, what brings ya? Digital storytelling between strategic groups for winery authenticity. Journal of Wine Research, 35(1), 1-14. https://doi.org/10.1080/09571264.2024.2310296
Du Plessis, C. (2015). Brand storytelling: the case of Coca-Cola's journey corporate website. Communitas, 20, 84-103. https://ir.unisa.ac.za/bitstream/handle/10500/19593/Communtias%2020_05_C%20du%20Plessis.pdf?sequence=1&isAllowed=y
Escalas, J. E. (2004). Narrative processing: Building consumer connections to brands. Journal of Consumer Psychology, 14(1-2), 168-180. https://doi.org/10.1207/s15327663jcp1401&2_19
Eti İçli, G. (2010). Pazarlama iletişimi araçlarının Türk şarap sektörü açısından incelenmesi, Öneri Dergisi, 9(33), 127-133. https://dergipark.org.tr/tr/pub/maruoneri/article/187673
Fagioli, F. F., Gallesio, G. & Viganò, E. (2022). Wineries communication strategies. A text mining analysis. Wine Economics and Policy, 11(1), 73-87. https://doi.org/10.36253/wep-11305
Flint, D. J. & Golicic, S. L. (2014, October). Telling the Story or Selling the Experience: Winery Managers’ Perceptions from Around the World. In Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference, pp. 313-313, Springer International Publishing, Cham.
Frost, W., Frost, J., Strickland, P. & Maguire, J. S. (2020). Seeking a competitive advantage in wine tourism: Heritage and storytelling at the cellar-door. International Journal of Hospitality Management, 87, 102460. https://doi.org/10.1016/j.ijhm.2020.102460
Ganassali, S. & Matysiewicz, J. (2021). Echoing the golden legends: Storytelling archetypes and their impact on brand perceived value. Journal of Marketing Management, 37(5-6), 437-463. https://doi.org/10.1080/0267257X.2020.1831577
Gilliam, D. A. & Flaherty, K. E. (2015). Storytelling by the sales force and its effect on buyer–seller exchange. Industrial Marketing Management, 46, 132-142. https://doi.org/10.1016/j.indmarman.2015.01.013
Golicic, S. L. & Flint, D. (2013). Co-Creating Experiential Stories—Differentiating A Winery in the Global Wine İndustry. In Proceedings of the 7th International Conference of the Academy of Wine Business Research, pp. 12-15, St. Catherine, ON, Canada .
Gümüş, M., Küçükaltan, D., Tükeltürk, Ş. A., Doğan, M., Çoban, Ö. & İnanduğçar, E. (2016). Bozcaada Turizm Master Planı 2018-2027.
Hall, C. M., Longo, A. M., Mitchell, R. & Johnson, G. (2009). Wine tourism in New Zealand. In C. M. Hall, L. Sharples, B. Cambourne & N. Macionis (Eds.), Wine Tourism Around the World, pp. 150-174, Routledge, Norfolk.
Jakobović, M., Radić, I. & Boranić Živoder, S. (2024). Storytelling: A Connection Between Visitors and Destination. In Women Scientific Conference in Tourism Proceedings Book, pp. 101-109, Crotian Academy of Sciences and Arts Institute for Tourism.
Kaptan Ayhan, Ç. (2008, Ağustos). Bozcaada’da turizm hareketlerinin gelişimine yerel halkın yaklaşımı üzerine bir araştırma. In A. Akdemir, O. Demircan, S. Yılmaz, T. Takaoğlu & E. Erginal (Eds.). Bozcaada Değerleri Sempozyumu Bildiri Kitabı, pp. 17-26, Onsekiz Mart Üniversitesi Yayınları, Çanakkale.
Lee, Y. S. & Shin, W. J. (2015). Marketing tradition-bound products through storytelling: a case study of a Japanese sake brewery. Service Business, 9(2), 281-295. https://doi.org/10.1007/s11628-013-0227-5
Legorburu, G. & McColl, D. (2014). Storyscaping: Stop creating ads, start creating worlds. Wiley, New Jersey.
Macar, E. (2014). İmroz ve Bozcaada’nın Türkiye’ye Bırakılması ve 1928 Tarihli Bir Rapor. In F. Aral (Eds.), Suriçi’nde Bir Yaşam: Toktamış Ateş’e Armağan, pp. 369-378, Bilgi Üniversitesi Yayınları, İstanbul.
Manniche, J. & Larsen, K. T. (2012). Experience staging and symbolic knowledge: The case of Bornholm culinary products. European Urban and Regional Studies, 20(4), 401–416. https://doi.org/10.1177/0969776412453146
Markowska, M. & Lopez-Vega, H. (2018). Entrepreneurial storying: Winepreneurs as crafters of regional identity stories. International Journal of Entrepreneurship and Innovation. 1-40. https://doi.org/10.1177/1465750318772285
Matei, Ş. (2014). Promotion strategies in wine marketing. SEA–Practical Application of Science, 2(04), 603-614. https://seaopenresearch.eu/Journals/articles/SPAS_4_70.pdf
Megehee, C. M., & Woodside, A. G. (2010). Creating visual narrative art for decoding stories that consumers and brands tell. Psychology & Marketing, 27(6), 603-622. https://doi.org/10.1002/mar.20347
Mercan, Ş. O. & Özkök, F. (2013). Sürdürülebilir turizmde yerel yönetimlerin önemi; Bozcaada örneği. Sosyal ve Beşeri Bilimler Dergisi, 5(1), 409-418. https://dergipark.org.tr/tr/pub/sobiadsbd/article/135759
Mora, P. & Livat, F. (2013). Does storytelling add value to fine Bordeaux wines?. Wine Economics and Policy, 2(1), 3-10. https://doi.org/10.1016/j.wep.2013.01.001
Moscardo, G. (2017). Stories as a tourist experience design tool. Design Science in Tourism, 97-124. https://doi.org/10.1007/978-3-319-42773-7_7
Mossberg, L. & Eide, D. (2017). Storytelling and meal experience concepts. European Planning Studies, 25(7), 1184-1199. https://doi.org/10.1080/09654313.2016.1276156
Mossberg, L. (2008). Extraordinary experiences through storytelling. Scandinavian Journal of Hospitality and Tourism, 8(3), 195-210. https://doi.org/10.1080/15022250802532443
Mutlu, A. N. (2018). Bozcaada’nın demografik ve iktisadi yapısı (XVI.-XVIII. Yüzyıllar), Master’s thesis, Çanakkale Onsekiz Mart University, Institute of Social Sciences, Department of History, Çanakkale.
Nosi, C., Mattiacci, A. & Sfodera, F. (2019). Online wine ecosystem: the digital narrative of Sangiovese. British Food Journal, 121(11), 2683-2695. https://doi.org/10.1108/BFJ-05-2019-0379
Nurwitasari, A., Gaffar, V., Wibowo, L. A. & Sultan, M. A. (2024). Gastronomy tourism promotion: The uniqueness of culinary attraction and storytelling. Society, 12(2), 943- 960. https://doi.org/10.33019/society.v12i2.758
Pine, B. J. & Gilmore, J. H. (1998). Welcome to the experience economy. Harvard Business Review, 76(4), 97–10. https://hbr.org/1998/07/welcome-to-the-experience-economy
Pulizzi, J. (2012). The rise of storytelling as the new marketing. Publishing Research Quarterly, 28(2), 116-123. https://doi.org/10.1007/s12109-012-9264-5
Quadri-Felitti, D. & Fiore, A. M. (2012). Experience economy constructs as a framework for understanding wine tourism.  Journal of Vacation Marketing, 18(1), 3-15. https://doi.org/10.1177/1356766711432222
Roberts, L. & Sparks, B. (2006). Enhancing The Wine Tourism Experience: The Customer’s Viewpoint. In J. Carlsen & S. Charters (Eds.), Global Wine Tourism: Research, Management and Marketing, pp. 47-56, CABI Books, London.
Rytkönen, P., Vigerland, L. & Borg, E. A. (2019). Georgia Tells Its Story: Wine Marketing Through Storytelling. American Association of Wine Economists, New York.
Santos, V., Dias A., Ramos P., Madeira A. & Sousa B. (2022), The influence of wine storytelling on the global wine tourism experience, Wine Economics and Policy.1-20. https://doi.org/10.36253/wep-11454
Sexton, A. (2013, June). Storytelling and wine experience as a marketing strategy: the case of Chateau Lynch-Bages in Bordeaux, 7th AWBR International Conference, 12-15 June 2013, St. Catharines, Canada.
Sezer, B. (2006). Bir turizm ürünü olarak şarap kültürünün Bozcaada turizmine etkileri, Master’s thesis, Çanakkale Onsekiz Mart University, Institute of Social Sciences, Department of Tourism Management, Çanakkale.
Spielmann, N., Jolly, S. & Parisot, F. (2014). Terroir in the media: The poetry of people, place and palate. International Journal of Wine Business Research, 26(3), 224-240. https://doi.org/10.1108/IJWBR-10-2013-0039
Strickland, P., & Ratten, V. (2023). Family business succession: opportunities from the Victorian wine industry. Journal of Family Business Management, 14(3), 697-707. https://doi.org/10.1108/JFBM-08-2023-0147
Strickland, P., Smith‐Maguire, J. & Frost, W. (2013). Using family heritage to market wines: A case study of three “New World” wineries in Victoria, Australia. International Journal of Wine Business Research. 25(2), 125-137. https://doi.org/10.1108/10.1108/IJWBR-2012-0009
Talu, A. (2021). Hikâye anlatıcılığı çerçevesinde marka hikâyeleri ve markalaşmadaki yeri: Bir model önerisi, Doctoral dissertation, Graduate Education Institute, Department of Public Relations and Advertising, Maltepe University, İstanbul.
Trauer, B. (2006). Conceptualizing special interest tourism—frameworks for analysis. Tourism Management, 27(2), 183-20. https://doi.org/10.1016/j.tourman.2004.10.004
Tsai, C. T. & Wang, Y. C. (2017). Experiential value in branding food tourism. Journal of Destination Marketing & Management, 6(1), 56–65. https://doi.org/10.1016/j.jdmm.2016.02.003
Tuna, M., Türker, N., Demiral, N. Ö. & Ağaoğlu, D. (2022). Bozcaada Turizm Master Planı. Detay Yayıncılık, Ankara.
Türkben, C., Gül, F. & Uzar, Y. (2012). Türkiye'de bağcılığın tarım turizmi (agro-turizm) içinde yeri ve önemi. Karamanoğlu Mehmetbey Üniversitesi Sosyal ve Ekonomik Araştırmalar Dergisi, 2, 47-50. https://dergipark.org.tr/tr/pub/kmusekad/article/125504
Urdea, A. M. & Constantin, C. P. (2021). Experts’ perspective on the development of experiential marketing strategy: Implementation steps, benefits, and challenges. Journal of Risk and Financial Management, 14(10), 502. https://doi.org/10.3390/jrfm14100502
Vineyard Routes: GoTürkiye (2020, May). Bozcaada Bağ Rotası: Gizemlere Işık Tutan Uzun Ömürlü Bir Gelenek, https://vineyards.goturkiye.com/tr/bozcaada-uzumbaglari-rotasi, Access date: 12.05.2025.
Williams, A., Atwal, G. & Bryson, D. (2020). Developing a storytelling experience: The case of craft spirits distilleries in Chicago. International Journal of Wine Business Research, 32(4), 555-571. https://doi.org/10.1108/IJWBR-06-2019-0040
Woldarsky, V. (2019). Tapping Into The Emotions of the Wine Consumer Through Storytelling: A Case Study. In BIO Web Of Conferences. EDP Sciences.
Woodside, A. G., Sood, S., & Miller, K. E. (2008). When consumers and brands talk: Storytelling theory and research in psychology and marketing. Psychology & Marketing, 25(2), 97-145. https://doi.org/10.1002/mar.20203
Yıldırım, A. & Şimşek, H. (2021). Sosyal Bilimlerde Nitel Araştırma Yöntemleri. Seçkin Yayıncılık, Ankara.
Yıldız, S. & Güner, D. (2021). Şarap Turizmi. In E. Çilesiz & O. S. Doğancılı (Eds.), Alternatif Turizm Kapsamında Güncel Konular ve Araştırmalar, pp. 63-81, Çizgi Yayınlar, İstanbul.
Zheng, X. (2019). Narrating terroir: the place-making of wine in China’s southwest. Food, Culture & Society, 22(3), 280-298. https://doi.org/10.1080/15528014.2019.1596435

Ayrıntılar

Birincil Dil

İngilizce

Konular

Gastronomi Turizmi, Gıda Pazarlaması

Bölüm

Araştırma Makalesi

Yazarlar

Seray Evren ^*
0000-0001-9063-5824
Türkiye

Ela Nazlı Köz
0000-0002-8483-2482
Türkiye

Yayımlanma Tarihi

1 Temmuz 2026

Gönderilme Tarihi

19 Haziran 2025

Kabul Tarihi

9 Şubat 2026

Yayımlandığı Sayı

Yıl 2026 Cilt: 8 Sayı: 1

DOI

https://doi.org/10.53601/tourismandrecreation.1723239

IZ

https://izlik.org/JA79WJ42AE

APA

Evren, S., & Köz, E. N. (2026). Storytelling in wine tourism: The case of Bozcaada. Tourism and Recreation, 8(1), 24-35. https://doi.org/10.53601/tourismandrecreation.1723239

AMA

1.Evren S, Köz EN. Storytelling in wine tourism: The case of Bozcaada. TO&RE. 2026;8(1):24-35. doi:10.53601/tourismandrecreation.1723239

Chicago

Evren, Seray, ve Ela Nazlı Köz. 2026. “Storytelling in wine tourism: The case of Bozcaada”. Tourism and Recreation 8 (1): 24-35. https://doi.org/10.53601/tourismandrecreation.1723239.

EndNote

Evren S, Köz EN (01 Temmuz 2026) Storytelling in wine tourism: The case of Bozcaada. Tourism and Recreation 8 1 24–35.

IEEE

[1]S. Evren ve E. N. Köz, “Storytelling in wine tourism: The case of Bozcaada”, TO&RE, c. 8, sy 1, ss. 24–35, Tem. 2026, doi: 10.53601/tourismandrecreation.1723239.

ISNAD

Evren, Seray - Köz, Ela Nazlı. “Storytelling in wine tourism: The case of Bozcaada”. Tourism and Recreation 8/1 (01 Temmuz 2026): 24-35. https://doi.org/10.53601/tourismandrecreation.1723239.

JAMA

1.Evren S, Köz EN. Storytelling in wine tourism: The case of Bozcaada. TO&RE. 2026;8:24–35.

MLA

Evren, Seray, ve Ela Nazlı Köz. “Storytelling in wine tourism: The case of Bozcaada”. Tourism and Recreation, c. 8, sy 1, Temmuz 2026, ss. 24-35, doi:10.53601/tourismandrecreation.1723239.

Vancouver

1.Seray Evren, Ela Nazlı Köz. Storytelling in wine tourism: The case of Bozcaada. TO&RE. 01 Temmuz 2026;8(1):24-35. doi:10.53601/tourismandrecreation.1723239

24661

Tourism and Recreation tarafından yayınlanan eserler Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Lisence ile lisanslanmaktadır.

Şarap turizminde hikâyeleştirme: Bozcaada örneği

Öz

Anahtar Kelimeler

Proje Numarası

Etik Beyan

Storytelling in wine tourism: The case of Bozcaada

Öz

Anahtar Kelimeler

Proje Numarası

Etik Beyan

Kaynakça

Ayrıntılar

Birincil Dil

Konular

Bölüm

Yazarlar

Yayımlanma Tarihi

Gönderilme Tarihi

Kabul Tarihi

Yayımlandığı Sayı

DOI

IZ

Kaynak Göster