The mediating role of image on foreign visitors' perceptions of risk and future behaviors in Türkiye

Ali Rıza Mancı

doi:10.53601/tourismandrecreation.1740240

TR EN

Türkiye'de yabancı ziyaretçilerin risk algıları ve gelecekteki davranışları üzerinde imajın aracılık rolü

Öz

İmaj ve risk algısı, destinasyonların tanıtımı ve konumlandırılması, turistlerin cezbedilmesi ve gelecekteki davranış niyetlerinin etkilenmesinde önemli unsurlardır. Bu çalışmanın amacı, ziyaretçilerin Türkiye'ye ilişkin risk ve imaj algılarını, risk ve imajın davranış planlarını nasıl etkilediğini ve imajın risk ile ziyaretçilerin davranış planları arasındaki bağlantıda nasıl bir rol oynayabileceğini incelemektedir. Araştırmacılar, kolayda örnekleme yöntemiyle Türkiye'yi ziyaret eden yabancı turistlerden 614 anket toplayarak kolayda örnekleme yöntemi kullanmıştır. PLS-SEM yol modellemesi kullanılarak, açıklayıcı ve öngörücü analizler gerçekleştirmiştir. Risk algısı, bir ülkenin genel imajını olumsuz etkileyerek hem bilişsel hem de duygusal boyutları etkilemektedir. Ziyaretçilerin hem duygusal hem de bilişsel algıları, ülkenin genel imajını şekillendirmekte ve onların tavsiye ve tekrar ziyaret etme niyetlerini etkilemektedir. Bilişsel ve duygusal imajlar, teorik olarak risk algısı ile tavsiye ve tekrar ziyaret etme niyetleri arasındaki bağlantıyı kolaylaştırmaktadır. Bu çalışma, risk algısı ve imaj arasındaki karmaşık bağlantıların anlaşılmasını geliştirerek hem teorik hem de pratik uygulamalar için önemli çıkarımlar sunmaktadır.

Anahtar Kelimeler

İmaj, Uluslararası ziyaretçiler, tavsiye etme niyeti, tekrar ziyaret niyeti, risk algısı, Türkiye

Etik Beyan

Harran Üniversitesi Etik Kurulu, 18 Nisan 2023 tarihinde yapılan 2023/41 sayılı toplantısında 220222 numaralı karar ile bu çalışmada benimsenen anket yöntemini onaylamıştır. Aksi yönde bir karar alınması durumunda, TO&RE Dergisi hiçbir sorumluluk üstlenmeyecek ve tüm sorumluluklar yalnızca çalışmanın yazarına ait olacaktır.

The mediating role of image on foreign visitors' perceptions of risk and future behaviors in Türkiye

Öz

Perceptions of image and risk are critical elements in promoting and positioning destinations, attracting tourists, and influencing future behavioral intentions. This study aims to examine travelers' perceptions of risk and image of Türkiye, how risk and image perception influence their plans to behave, and how image plays a role in the connection between risk and visitors' plans to behave. Data were gathered from a sample of 614 foreign tourists in Türkiye using convenience sampling. Utilizing PLS-SEM path modelling, the study conducted explanatory and predictive analyses. Perceptions of risk negatively impact a country's overall image, influencing both cognitive and affective dimensions. Both affective and cognitive perceptions of visitors shape the overall image of the country and affect their intentions to recommend and intentions to revisit. Cognitive and affective images theoretically facilitate a connection between risk perception and both recommendation and revisit intentions. This study improves the understanding of the intricate connections between risk perception and image, with compelling implications for both theoretical and practical applications.

Anahtar Kelimeler

Image, international travelers, recommendation intention, revisit intention, risk perception, Türkiye

Etik Beyan

The Ethics Committee of Harran University approved the survey method adopted in this study under decision number 220222, held at the 2023/41 meeting on April 18, 2023. Should there be a contrary determination, TO&RE Journal shall not be liable for anything, and all liabilities shall solely rest with the study's author.

Kaynakça

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Ayrıntılar

Birincil Dil

İngilizce

Konular

Turizm Politikası

Bölüm

Araştırma Makalesi

Yazarlar

Ali Rıza Mancı ^*
0000-0003-4618-5891
Türkiye

Yayımlanma Tarihi

1 Temmuz 2026

Gönderilme Tarihi

14 Temmuz 2025

Kabul Tarihi

25 Mayıs 2026

Yayımlandığı Sayı

Yıl 2026 Cilt: 8 Sayı: 1

DOI

https://doi.org/10.53601/tourismandrecreation.1740240

IZ

https://izlik.org/JA79ZW26NL

APA

Mancı, A. R. (2026). The mediating role of image on foreign visitors’ perceptions of risk and future behaviors in Türkiye. Tourism and Recreation, 8(1), 36-48. https://doi.org/10.53601/tourismandrecreation.1740240

AMA

1.Mancı AR. The mediating role of image on foreign visitors’ perceptions of risk and future behaviors in Türkiye. TO&RE. 2026;8(1):36-48. doi:10.53601/tourismandrecreation.1740240

Chicago

Mancı, Ali Rıza. 2026. “The mediating role of image on foreign visitors’ perceptions of risk and future behaviors in Türkiye”. Tourism and Recreation 8 (1): 36-48. https://doi.org/10.53601/tourismandrecreation.1740240.

EndNote

Mancı AR (01 Temmuz 2026) The mediating role of image on foreign visitors’ perceptions of risk and future behaviors in Türkiye. Tourism and Recreation 8 1 36–48.

IEEE

[1]A. R. Mancı, “The mediating role of image on foreign visitors’ perceptions of risk and future behaviors in Türkiye”, TO&RE, c. 8, sy 1, ss. 36–48, Tem. 2026, doi: 10.53601/tourismandrecreation.1740240.

ISNAD

Mancı, Ali Rıza. “The mediating role of image on foreign visitors’ perceptions of risk and future behaviors in Türkiye”. Tourism and Recreation 8/1 (01 Temmuz 2026): 36-48. https://doi.org/10.53601/tourismandrecreation.1740240.

JAMA

1.Mancı AR. The mediating role of image on foreign visitors’ perceptions of risk and future behaviors in Türkiye. TO&RE. 2026;8:36–48.

MLA

Mancı, Ali Rıza. “The mediating role of image on foreign visitors’ perceptions of risk and future behaviors in Türkiye”. Tourism and Recreation, c. 8, sy 1, Temmuz 2026, ss. 36-48, doi:10.53601/tourismandrecreation.1740240.

Vancouver

1.Ali Rıza Mancı. The mediating role of image on foreign visitors’ perceptions of risk and future behaviors in Türkiye. TO&RE. 01 Temmuz 2026;8(1):36-48. doi:10.53601/tourismandrecreation.1740240

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Tourism and Recreation tarafından yayınlanan eserler Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Lisence ile lisanslanmaktadır.

Türkiye'de yabancı ziyaretçilerin risk algıları ve gelecekteki davranışları üzerinde imajın aracılık rolü

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The mediating role of image on foreign visitors' perceptions of risk and future behaviors in Türkiye

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Etik Beyan

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