THE MEDIATING ROLE OF IMAGE ON FOREIGN VISITORS' PERCEPTIONS OF RISK AND FUTURE BEHAVIOURS IN TÜRKIYE

Ali Rıza Mancı

doi:10.53601/tourismandrecreation.1740240

TR EN

TÜRKIYE'DE YABANCI ZİYARETÇİLERİN RİSK ALGILARI VE GELECEKTEKİ DAVRANIŞLARI ÜZERİNDE İMAJIN ARACILIK ROLÜ

Öz

İmaj ve risk algısı, destinasyonların tanıtımı ve konumlandırılması, turistlerin cezbedilmesi ve gelecekteki davranış niyetlerinin etkilenmesinde önemli unsurlardır. Bu çalışma, ziyaretçilerin Türkiye'ye ilişkin risk ve imaj algılarını, risk ve imajın davranış planlarını nasıl etkilediğini ve imajın risk ile ziyaretçilerin davranış planları arasındaki bağlantıda nasıl bir rol oynayabileceğini incelemektedir. Araştırmacılar, Türkiye'yi ziyaret eden yabancı turistlerden 614 anket toplayarak kolaylık örnekleme yöntemi kullanmıştır. PLS-SEM yol modellemesi kullanılarak, çalışma açıklayıcı ve öngörücü analizler gerçekleştirmiştir. Risk algısı, bir ülkenin genel imajını olumsuz etkileyerek hem bilişsel hem de duygusal boyutları etkilemektedir. Ziyaretçilerin hem duygusal hem de bilişsel algıları, ülkenin genel imajını şekillendirmekte ve onların tavsiye ve tekrar ziyaret etme niyetlerini etkilemektedir. Bilişsel ve duygusal imajlar, teorik olarak risk algısı ile tavsiye ve tekrar ziyaret etme niyetleri arasındaki bağlantıyı kolaylaştırmaktadır. Bu çalışma, risk algısı ve imaj arasındaki karmaşık bağlantıların anlaşılmasını geliştirerek hem teorik hem de pratik uygulamalar için önemli çıkarımlar sunmaktadır.

Anahtar Kelimeler

İmaj, Uluslararası ziyaretçiler, tavsiye etme niyeti, tekrar ziyaret niyeti, risk algısı, Türkiye

THE MEDIATING ROLE OF IMAGE ON FOREIGN VISITORS' PERCEPTIONS OF RISK AND FUTURE BEHAVIOURS IN TÜRKIYE

Öz

Perceptions of image and risk are significant elements in promoting and positioning destinations, attracting tourists, and influencing their future behavioral intentions. This study aims to examine travelers' perceptions of risk and image of Türkiye, how risk and image affect their plans to behave, and how image might play a role in the connection between risk and visitors' plans to behave. Researchers employed a convenience sampling method, collecting 614 questionnaires from foreign tourists visiting Türkiye. Utilizing PLS-SEM path modelling, the study conducted explanatory and predictive analyses. Perceptions of risk negatively impact a country's overall image, influencing both cognitive and affective dimensions. Both emotional and cognitive perceptions of visitors shape the overall image of the country and affect their recommendations and intentions to revisit. Cognitive and emotional images theoretically facilitate the connection between risk perception and both recommendation and revisit intentions. This study improves the comprehension of the intricate connections between risk perception and image, with significant implications for both theoretical and practical applications.

Anahtar Kelimeler

Image, international travelers, recommendation intention, revisit intention, risk perception, Türkiye

Kaynakça

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Ayrıntılar

Birincil Dil

İngilizce

Konular

Turizm Politikası

Bölüm

Araştırma Makalesi

Yazarlar

Ali Rıza Mancı ^*
0000-0003-4618-5891
Türkiye

Yayımlanma Tarihi

1 Temmuz 2026

Gönderilme Tarihi

14 Temmuz 2025

Kabul Tarihi

25 Mayıs 2026

Yayımlandığı Sayı

Yıl 2026 Cilt: 8 Sayı: 1

DOI

https://doi.org/10.53601/tourismandrecreation.1740240

IZ

https://izlik.org/JA79ZW26NL

APA

Mancı, A. R. (2026). THE MEDIATING ROLE OF IMAGE ON FOREIGN VISITORS’ PERCEPTIONS OF RISK AND FUTURE BEHAVIOURS IN TÜRKIYE. Tourism and Recreation, 8(1), 36-48. https://doi.org/10.53601/tourismandrecreation.1740240

AMA

1.Mancı AR. THE MEDIATING ROLE OF IMAGE ON FOREIGN VISITORS’ PERCEPTIONS OF RISK AND FUTURE BEHAVIOURS IN TÜRKIYE. TO&RE. 2026;8(1):36-48. doi:10.53601/tourismandrecreation.1740240

Chicago

Mancı, Ali Rıza. 2026. “THE MEDIATING ROLE OF IMAGE ON FOREIGN VISITORS’ PERCEPTIONS OF RISK AND FUTURE BEHAVIOURS IN TÜRKIYE”. Tourism and Recreation 8 (1): 36-48. https://doi.org/10.53601/tourismandrecreation.1740240.

EndNote

Mancı AR (01 Temmuz 2026) THE MEDIATING ROLE OF IMAGE ON FOREIGN VISITORS’ PERCEPTIONS OF RISK AND FUTURE BEHAVIOURS IN TÜRKIYE. Tourism and Recreation 8 1 36–48.

IEEE

[1]A. R. Mancı, “THE MEDIATING ROLE OF IMAGE ON FOREIGN VISITORS’ PERCEPTIONS OF RISK AND FUTURE BEHAVIOURS IN TÜRKIYE”, TO&RE, c. 8, sy 1, ss. 36–48, Tem. 2026, doi: 10.53601/tourismandrecreation.1740240.

ISNAD

Mancı, Ali Rıza. “THE MEDIATING ROLE OF IMAGE ON FOREIGN VISITORS’ PERCEPTIONS OF RISK AND FUTURE BEHAVIOURS IN TÜRKIYE”. Tourism and Recreation 8/1 (01 Temmuz 2026): 36-48. https://doi.org/10.53601/tourismandrecreation.1740240.

JAMA

1.Mancı AR. THE MEDIATING ROLE OF IMAGE ON FOREIGN VISITORS’ PERCEPTIONS OF RISK AND FUTURE BEHAVIOURS IN TÜRKIYE. TO&RE. 2026;8:36–48.

MLA

Mancı, Ali Rıza. “THE MEDIATING ROLE OF IMAGE ON FOREIGN VISITORS’ PERCEPTIONS OF RISK AND FUTURE BEHAVIOURS IN TÜRKIYE”. Tourism and Recreation, c. 8, sy 1, Temmuz 2026, ss. 36-48, doi:10.53601/tourismandrecreation.1740240.

Vancouver

1.Ali Rıza Mancı. THE MEDIATING ROLE OF IMAGE ON FOREIGN VISITORS’ PERCEPTIONS OF RISK AND FUTURE BEHAVIOURS IN TÜRKIYE. TO&RE. 01 Temmuz 2026;8(1):36-48. doi:10.53601/tourismandrecreation.1740240

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Tourism and Recreation tarafından yayınlanan eserler Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Lisence ile lisanslanmaktadır.

TÜRKIYE'DE YABANCI ZİYARETÇİLERİN RİSK ALGILARI VE GELECEKTEKİ DAVRANIŞLARI ÜZERİNDE İMAJIN ARACILIK ROLÜ

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THE MEDIATING ROLE OF IMAGE ON FOREIGN VISITORS' PERCEPTIONS OF RISK AND FUTURE BEHAVIOURS IN TÜRKIYE

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