Experience, service quality, and behavioral intentions in adventure tourism

Necibe Şen

doi:10.53601/tourismandrecreation.1857573

TR EN

Macera turizminde deneyim, hizmet kalitesi ve davranışsal niyetler

Öz

2025 World Downhill Skateboarding Şampiyonası Ergan Dağı Kayak Merkezi'nde (Türkiye, Erzincan) gerçekleştirilmiştir ve bu alandaki en zorlu parkurlardan biri olarak yer alıyor. Yokuş aşağı kaykay gibi niş bir alanda uluslararası bir etkinliğin gerçekleştirilmesi önemli bir deneyim alanı oluşturmaktadır. Bir yandan Ergan Dağı Kayak Merkezi'nde turistik altyapı imkânlarını geliştirmeye yönelik çalışmalar sürerken, bir yandan da ziyaretçi deneyimleri merak konusu oluşturmaktadır. Bu çalışmanın amacı, şampiyonaya/etkinliğe katılan ziyaretçilerin hizmet kalitesi algılarını belirlemek, belirlenen algıların müşteri memnuniyeti ve tavsiye etme niyeti üzerindeki etkilerini incelemek ve unutulmaz turizm deneyiminin müşteri memnuniyeti ile tavsiye etme niyeti üzerindeki etkisini tespit etmektir. Araştırmada nicel araştırma yöntemi kullanılmıştır. Araştırma kapsamında, şampiyonaya katılan ziyaretçilere yüz yüze yapılan görüşmelerde uygulanan soru formu kullanılarak 234 kişilik örneklemden veri elde edilmiştir. Sonuç olarak, uluslararası macera etkinliklerine katılan ziyaretçilerin hizmet kalitesi algılarının müşteri memnuniyeti ve tavsiye etme niyeti üzerinde olumlu etkiye sahip olduğu ve unutulmaz turizm deneyiminin müşteri memnuniyeti ile tavsiye etme niyeti üzerinde olumlu etkisi tespit edilmiştir. Ayrıca, unutulmaz turizm deneyiminin tavsiye etme niyetine dönüşmesinde memnuniyetin önemli bir aracı değişken olduğu sonucuna varılmıştır. Bu sonuçlar, uluslararası macera turizmi literatürü, yerel yönetim ve etkinlik yönetimi konusunda uygulamada odaklanılacak faktörler arasındaki ilişkileri sunmaktadır.

Anahtar Kelimeler

Macera turizmi, unutulmaz turizm deneyimi, memnuniyet, tavsiye etme niyeti, Erzincan

Etik Beyan

Araştırmanın yürütülmesi için Erzincan Binali Yıldırım Üniversitesi Etik Kurulu'ndan izin alınmıştır (Karar No. 05/37, 28 Mayıs 2025). TO&RE Dergisi, herhangi bir olumsuz durumdan sorumlu değildir; tüm sorumluluk çalışmanın yazar(lar)ına aittir.

Experience, service quality, and behavioral intentions in adventure tourism

Öz

The 2025 World Downhill Skateboarding Championship was held at Ergan Mountain Ski Center (Erzincan, Türkiye) and is considered one of the most challenging courses in this field. Hosting an international event in a niche area such as downhill skateboarding creates an important arena for experience. While efforts to improve the tourist infrastructure at the Ergan Mountain Ski Resort continue, visitor experiences are also a matter of interest. This study aims to determine the service quality perceptions of visitors attending the championship, examine the effects of these perceptions on customer satisfaction and intention to recommend, and assess the impact of a memorable tourism experience on customer satisfaction and intention to recommend. Quantitative research methods were employed in the research. Within the scope of the research, data were obtained from a sample of 234 people using a questionnaire administered in face-to-face interviews with visitors attending the championship. The results indicate that visitors' perceptions of service quality at international adventure events positively affect both customer satisfaction and intention to recommend. Additionally, a memorable tourism experience has a positive impact on customer satisfaction and intention to recommend. Furthermore, it has been concluded that satisfaction is a crucial mediating variable in the transformation of a memorable tourism experience into an intention to recommend. These results present the relationships between factors that will be focused on in the international adventure tourism literature, local governance and event management practice.

Anahtar Kelimeler

Adventure tourism, unforgettable tourism experience, satisfaction, intention to recommend, Erzincan.

Etik Beyan

Permission to conduct the survey was obtained from the Erzincan Binali Yıldırım University Ethics Committee (Decision No. 05/37, dated May 28, 2025). TO&RE Journal accepts no liability in the event of any adverse situation; full responsibility lies with the author(s) of the study.

Kaynakça

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Ayrıntılar

Birincil Dil

İngilizce

Konular

Rekreasyon, Tatil ve Turizm Coğrafyası, Rekreasyon Yönetimi

Bölüm

Araştırma Makalesi

Yazarlar

Necibe Şen ^*
0000-0002-4230-3961
Türkiye

Yayımlanma Tarihi

1 Temmuz 2026

Gönderilme Tarihi

6 Ocak 2026

Kabul Tarihi

29 Haziran 2026

Yayımlandığı Sayı

Yıl 2026 Cilt: 8 Sayı: 1

DOI

https://doi.org/10.53601/tourismandrecreation.1857573

IZ

https://izlik.org/JA85GF45KG

APA

Şen, N. (2026). Experience, service quality, and behavioral intentions in adventure tourism. Tourism and Recreation, 8(1), 200-212. https://doi.org/10.53601/tourismandrecreation.1857573

AMA

1.Şen N. Experience, service quality, and behavioral intentions in adventure tourism. TO&RE. 2026;8(1):200-212. doi:10.53601/tourismandrecreation.1857573

Chicago

Şen, Necibe. 2026. “Experience, service quality, and behavioral intentions in adventure tourism”. Tourism and Recreation 8 (1): 200-212. https://doi.org/10.53601/tourismandrecreation.1857573.

EndNote

Şen N (01 Temmuz 2026) Experience, service quality, and behavioral intentions in adventure tourism. Tourism and Recreation 8 1 200–212.

IEEE

[1]N. Şen, “Experience, service quality, and behavioral intentions in adventure tourism”, TO&RE, c. 8, sy 1, ss. 200–212, Tem. 2026, doi: 10.53601/tourismandrecreation.1857573.

ISNAD

Şen, Necibe. “Experience, service quality, and behavioral intentions in adventure tourism”. Tourism and Recreation 8/1 (01 Temmuz 2026): 200-212. https://doi.org/10.53601/tourismandrecreation.1857573.

JAMA

1.Şen N. Experience, service quality, and behavioral intentions in adventure tourism. TO&RE. 2026;8:200–212.

MLA

Şen, Necibe. “Experience, service quality, and behavioral intentions in adventure tourism”. Tourism and Recreation, c. 8, sy 1, Temmuz 2026, ss. 200-12, doi:10.53601/tourismandrecreation.1857573.

Vancouver

1.Necibe Şen. Experience, service quality, and behavioral intentions in adventure tourism. TO&RE. 01 Temmuz 2026;8(1):200-12. doi:10.53601/tourismandrecreation.1857573

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Tourism and Recreation tarafından yayınlanan eserler Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Lisence ile lisanslanmaktadır.

Macera turizminde deneyim, hizmet kalitesi ve davranışsal niyetler

Öz

Anahtar Kelimeler

Etik Beyan

Experience, service quality, and behavioral intentions in adventure tourism

Öz

Anahtar Kelimeler

Etik Beyan

Kaynakça

Ayrıntılar

Birincil Dil

Konular

Bölüm

Yazarlar

Yayımlanma Tarihi

Gönderilme Tarihi

Kabul Tarihi

Yayımlandığı Sayı

DOI

IZ

Kaynak Göster