Ev tatili (staycation): aldatmaca mı yoksa gerçek bir turist deneyimi mi?

Yıl 2024, Cilt: 6 Sayı: 1, 138 - 148, 30.06.2024

Taner Akkoç , Selin Kama

https://doi.org/10.53601/tourismandrecreation.1465126

Öz

Yaşanan ekonomik krizler ve COVID-19 Pandemisi sebebiyle bireyler son dönemlerde “evde tatil yapma” şeklinde ifade edilen “staycation” ya da ev tatili faaliyetine yönelmiştir. Bu kapsamda çalışmanın amacı ev tatili faaliyetleri sonucu elde edilen deneyimin, geleneksel turizm faaliyetleriyle elde edilen rahatlama duygusu ve tatmin ihtiyacını ne düzeyde karşılayabildiğini tespit etmektir. Nitel araştırma yönteminin benimsendiği çalışmada yarı yapılandırılmış görüşme tekniğiyle veri toplanmıştır. Yapılan analizler sonucu ev tatili faaliyetinin; katılım, motivasyon, deneyim, duygu, verimlilik, anlamlılık ve keşif temalarından oluşan bir turizm faaliyeti olduğu belirlenmiştir. Ev tatili deneyimini en çok anlamlılık teması ön plana çıkarırken en az üzerinde durulan tema ise verimlilik olmuştur. Araştırma sonuçlarına göre katılımcılar evde tatili deneyimini kişisel bir aldatmaca olarak görmektedir. Bu kapsamda ev tatili deneyimiyle elde edilen tatminin artırılması için hem ev ortamında hem de bölgede sanal gerçeklik uygulamalarının artırılması kültürel, sanatsal ve sportif etkinliklerin çeşitlendirilmesi önerilmektedir.

Anahtar Kelimeler

geleneksel turizm, staycation, turist deneyimi, turist tatmini

Staycation: deception or a real tourist experience?

Öz

Due to the economic crises and the COVID-19 pandemic, individuals have recently turned to staycation activities, which are defined as "holidays at home". In this context, the study aims to determine to what extent the experience obtained as a result of staycation activities can meet the need for relaxation and satisfaction obtained through traditional tourism activities. In the study where the qualitative research method was adopted, data was collected using a semi-structured interview technique. As a result of the analysis, it was determined that the staycation activity is a type of tourism consisting of the themes of participation, motivation, experience, emotion, efficiency, meaningfulness, and discovery. While the theme of meaningfulness came to the fore the most in the Staycation experience, the theme that was least emphasized was efficiency. According to the research results, participants see the staycation experience as a personal deception. In this context, it is recommended to increase virtual reality applications to increase the satisfaction obtained with the staycation experience. Additionally, it is recommended to diversify cultural, artistic, and sports activities in the region.

Anahtar Kelimeler

traditional tourism, staycation, tourist experience, tourist satisfaction

Kaynakça

• Akkuş, G. (2017). Kış turizmi destinasyonunda yaşanan unutulmaz turizm deneyimleri: Kültürlerarası karşılaştırma. Seyahat ve Otel İşletmeciliği Dergisi, 14(3), 223-236.
• Besson, A. (2017). Everyday aesthetics on staycation as a pathway to restoration. International Journal of Humanities and Cultural Studies, 4(2).
• Blichfeldt, B. S. (2008). Vacationing at home. Tourism Recreation Research, 33(1), 93-97.
• Bronner, F., & de Hoog, R. (2014). Vacationers and the economic “double dip” in Europe. Tourism Management, 40, 330-337.
• Creswell, J. W. (2013). Nitel araştırma yöntemleri (Çev: M. Bütün; S. B. Demir). London: Sage Publication.
• Creswell, J. W. (2017). Araştırma Deseni: Nitel, nicel ve karma yöntem yaklaşımları. (Çev. S. B. Demir). Eğiten Kitap, Ankara.
• Davison, L., & Ryley, T. (2016). An examination of the role of domestic destinations in satisfying holiday demands. Journal of Transport Geography, 51, 77-84.
• De Bloom, J., Nawijn, J., Geurts, S., Kinnunen, U., & Korpela, K. (2017). Holiday travel, staycations, and subjective well-being. Journal of Sustainable Tourism, 25(4), 573-588.
• Ekiz, D. (2009). Bilimsel araştırma yöntemleri (2. Baskı). Anı Yayıncılık, Ankara
• Elnur, A. (2022) Sürdürülebilir kentsel boş zaman formu olarak staycation. Sürdürülebilir kentsel formlar. (ed. C. Kahraman). Karadeniz Kitap.
• Entas, D., Sulistyadi, Y., Widiastiti, A. A. I. P., Nurita, W., Sanjaya, I. W. K., & Lestari, N. P. (2023, July). Check for updates Staycation as a Way to Boost Millennial Travel Consumption Levels in the New Normal Era. İçinde Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023), (ss. 244-116). Springer Nature.
• Fox, S. (2009). Vacation or staycation. The Neumann Business Review, 1-7. Jacobsen, J. K. S., Farstad, E., Higham, J., Hopkins, D., & Landa-Mata, I. (2023). Travel discontinuities, enforced holidaying-at-home and alternative leisure travel futures after COVID-19. Tourism Geographies, 25(2-3), 615-633. James, A., Ravichandran, S., Chuang, N. K., & Bolden III, E. (2017). Using lifestyle analysis to develop lodging packages for staycation travelers: An exploratory study. Journal of Quality Assurance in Hospitality & Tourism, 18(4), 387-415.
• Karagöz, Y. (2017). SPSS ve AMOS Uygulamalı Bilimsel Araştırma Yöntemleri ve Yayın Etiği, Nobel Yayıncılık, Ankara.
• Karim, N. I. A., Ambotud, A., Abd Rahim, F. A., & Ariff, N. A. N. (2022). Travel Risk Perception and Travel Intention on Staycation in Malaysia: Post COVID-19. International Journal of Academic Research in Business and Social Sciences, 12(10), 557–567.
• Kay, M. J., & Wang, Y. (2010). Marketing the Staycation: The Salience of the Local in Destinations Branding. Proceedings of the Northeast Business & Economics Association, 590–592.
• Kıral, B. (2021). Nitel araştırmada fenomenoloji deseni: türleri ve araştırma süreci. Eğitim ve Öğretim Araştırmaları Dergisi, 10(4), 92-103.
• Larsen, S. (2007). Aspects of a psychology of the tourist experience. Scandinavian Journal of Hospitality and Tourism, 7(1), 7-18.
• Lehto, X. Y. (2013). Assessing the perceived restorative qualities of vacation destinations. Journal of Travel Research, 52(3), 325-339.
• Li, H., Zhang, J., Wan, Q., Wang, Q., & Xu, J. (2023). Customers’ hotel staycation experiences: implications from the pandemic. Current Issues in Tourism, 1-18.
• Lin, Z. C., Wong, I. A., Kou, I. E., & Zhen, X. C. (2021). Inducing wellbeing through staycation programs in the midst of the COVID crisis. Tourism Management Perspectives, 40, 100907.
• Lundberg, D. E. (1972). Why tourists travel. Cornell Hotel and Restaurant Administration Quarterly, 12(4), 64-70
• Milman, A. (1998). The impact of tourism and travel experience on senior travelers'. Psychological Well-Being. Journal of Travel Research, 37(2), 166-170.
• Mokhtarian, P. L., Salomon, I., & Singer, M. E. (2015). What moves us? An interdisciplinary exploration of reasons for traveling. Transport reviews, 35(3), 250-274.
• Molz, J. G. (2009). Representing pace in tourism mobilities: Staycations, slow travel and the amazing race. Journal of Tourism and Cultural Change, 7(4), 270-286.
• Moon, H., & Chan, H. (2022). Millennials’ staycation experience during the COVID-19 era: mixture of fantasy and reality. International Journal of Contemporary Hospitality Management, 34(7), 2620-2639.
• Papatheodorou, A., Rosselló, J., & Xiao, H. (2010). Global economic crisis and tourism: Consequences and perspectives. Journal of Travel Research, 49(1), 39-45.
• Pearce, P. L. (2009). The relationship between positive psychology and tourist behavior studies. Tourism Analysis, 14(1), 37-48.
• Qiu, R. T., King, B. E., Tang, M. F. C., & Fan, T. P. (2023). Customer preferences for staycation package attributes. International Journal of Contemporary Hospitality Management. 10, 1287.
• Ramgade, A., & Divakaran, P. (2020). Impact of Pandemic on Tourism and how staycation is becoming the most popular tourism trend post COVID-19. Journal Of Crıtıcal Revıews, 7 (2), 1489-1496
• Senbeto, D. L., & Hon, A. H. (2020). The impacts of social and economic crises on tourist behaviour and expenditure: an evolutionary approach. Current Issues in Tourism, 23(6), 740-755.
• Sharma, S. (2009). The Great American Staycation and the Risk of Stillness. M/C Journal, 12(1). Urry, J. (1990). The `Consumption’ of tourism. sociology, Sociology, 24(1), 23–35.
• Yan, Q., Shen, H., & Hu, Y. (2022). “A home away from hem”: exploring and assessing hotel staycation as the new normal in the COVID era. International Journal of Contemporary Hospitality Management, 34(4), 1607-1628.
• Pawłowska-Legwand, A., & Matoga, Ł. (2016). Staycation as a way of spending free time by city dwellers: examples of tourism products created by Local Action Groups in Lesser Poland Voivodeship in response to a new trend in tourism. World Scientific News, 51, 4-12.
• Rosu, A. (June, 2020). Making sense of distance. Mobility in staycation as a case of proximity tourism. (Masters thesis) Lund University, Sweden.
• Wixon, M. (2009). The great American staycation: How to make a vacation at home fun for the whole family (and your wallet!). Simon and Schuster.
• Yıldırım, A. & Şimşek, H. (2018). Sosyal bilimlerde nitel araştırma yöntemleri. Seçkin Yayıncılık, Ankara.