HEALTH EDUCATION PLANNING IN MARKETING PERSPECTIVE USING CONJOINT ANALYSIS

Nihat Taş; Nil Kodaz Engizek; Emrah Önder; Güler Önder

HEALTH EDUCATION PLANNING IN MARKETING PERSPECTIVE USING CONJOINT ANALYSIS

Öz

In this study, it is aimed to determine the relative weights (importance) of the chosen properties of the medical schools according to preferences and demands of the prospective students. The data was collected from the students who attend already a health vocational high school and examined using conjoint analysis approach, a widely accepted method for evaluating multiattribute alternatives in marketing. There are 6 attributes presented to students for taking their view. These school attributes are type (state or private), history (old or new), location (downtown or uptown), hospital ownership (yes or no), duration of education (short or long) and campus life (yes or no). Conjoint analysis was used as the research tool to identify the relative importance of the attributes. The most important factors were found as Campus Life (24.24%), School Type (24.17%) and Duration of Education (23.47%). These factors are followed by the moderate important two factors History (16.11%) and Location (11.70%) where the latter one has slightly lower weight. On the other hand, importance score for factor Hospital Ownership was estimated as 0.31% and surprisingly has no effect on preferring a medical higher school. Results of this research can be took into account by the decision makers and managers of both available and planned to be established medical schools to increase popularity of these institutes.

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Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

-

Yazarlar

Nihat Taş

Nil Kodaz Engizek

Emrah Önder

Güler Önder Bu kişi benim

Yayımlanma Tarihi

26 Haziran 2015

Gönderilme Tarihi

22 Mayıs 2015

Kabul Tarihi

-

Yayımlandığı Sayı

Yıl 2015 Cilt: 4 Sayı: 1

IZ

https://izlik.org/JA97SM75DC

Kaynak Göster

RIS / Bibtex

APA

Taş, N., Kodaz Engizek, N., Önder, E., & Önder, G. (2015). HEALTH EDUCATION PLANNING IN MARKETING PERSPECTIVE USING CONJOINT ANALYSIS. Trakya University E-Journal of the Faculty of Economics and Administrative Sciences, 4(1). https://izlik.org/JA97SM75DC

AMA

1.Taş N, Kodaz Engizek N, Önder E, Önder G. HEALTH EDUCATION PLANNING IN MARKETING PERSPECTIVE USING CONJOINT ANALYSIS. TİFE. 2015;4(1). https://izlik.org/JA97SM75DC

Chicago

Taş, Nihat, Nil Kodaz Engizek, Emrah Önder, ve Güler Önder. 2015. “HEALTH EDUCATION PLANNING IN MARKETING PERSPECTIVE USING CONJOINT ANALYSIS”. Trakya University E-Journal of the Faculty of Economics and Administrative Sciences 4 (1). https://izlik.org/JA97SM75DC.

EndNote

Taş N, Kodaz Engizek N, Önder E, Önder G (01 Ağustos 2015) HEALTH EDUCATION PLANNING IN MARKETING PERSPECTIVE USING CONJOINT ANALYSIS. Trakya University E-Journal of the Faculty of Economics and Administrative Sciences 4 1

IEEE

[1]N. Taş, N. Kodaz Engizek, E. Önder, ve G. Önder, “HEALTH EDUCATION PLANNING IN MARKETING PERSPECTIVE USING CONJOINT ANALYSIS”, TİFE, c. 4, sy 1, Ağu. 2015, [çevrimiçi]. Erişim adresi: https://izlik.org/JA97SM75DC

ISNAD

Taş, Nihat - Kodaz Engizek, Nil - Önder, Emrah - Önder, Güler. “HEALTH EDUCATION PLANNING IN MARKETING PERSPECTIVE USING CONJOINT ANALYSIS”. Trakya University E-Journal of the Faculty of Economics and Administrative Sciences 4/1 (01 Ağustos 2015). https://izlik.org/JA97SM75DC.

JAMA

1.Taş N, Kodaz Engizek N, Önder E, Önder G. HEALTH EDUCATION PLANNING IN MARKETING PERSPECTIVE USING CONJOINT ANALYSIS. TİFE. 2015;4. Available at https://izlik.org/JA97SM75DC.

MLA

Taş, Nihat, vd. “HEALTH EDUCATION PLANNING IN MARKETING PERSPECTIVE USING CONJOINT ANALYSIS”. Trakya University E-Journal of the Faculty of Economics and Administrative Sciences, c. 4, sy 1, Ağustos 2015, https://izlik.org/JA97SM75DC.

Vancouver

1.Nihat Taş, Nil Kodaz Engizek, Emrah Önder, Güler Önder. HEALTH EDUCATION PLANNING IN MARKETING PERSPECTIVE USING CONJOINT ANALYSIS. TİFE [Internet]. 01 Ağustos 2015;4(1). Erişim adresi: https://izlik.org/JA97SM75DC