Exploring Smart Home Mobile Apps Market: A Topic Modeling Approach to Mobile App Reviews

Fatih Pınarbaşı; Fatma Zeybek Pınarbaşı

doi:10.16951/trendbusecon.1574784

TR EN

Akıllı Ev Mobil Uygulamaları Pazarını Keşfetmek: Mobil Uygulama Değerlendirmeleri Üzerinde Bir Konu Modelleme Yaklaşımı

Öz

Günümüz tüketicileri son yıllarda mobil cihazların ve teknolojinin yoğun kullanımıyla birlikte yeni teknolojilerle tanışmaktadır. Son on yılların teknolojilerinden biri olan akıllı ev teknolojileri, tüketicilerin ev yaşamlarını kolaylaştırmakta ve tüketici araştırmaları için farklı araştırma bağlamları oluşturmaktadır. Çeşitli cihaz ve sensörleri bünyesinde barındıran akıllı ev teknolojileri, mobil uygulamalar aracılığıyla kullanılabilmektedir ve tüketici deneyimi pazarı anlamak için büyük önem taşımaktadır. Akıllı ev mobil uygulamaları bağlamını inceleyen bu çalışma, akıllı ev mobil uygulamalarına ilişkin kullanıcı yorumlarında yer alan konuları keşfetmeyi amaçlamaktadır. Bu amaçla çalışmada BERTopic dönüştürücü tabanlı konu modelleme metodolojisi kullanılmış ve Google Play mağazasında 35 mobil uygulamayla ilgili yazılmış 15.157 kullanıcı yorumu çalışma örneklemi olarak kullanılmıştır. Konu modellemesinde tespit edilen tekli konular sekiz ana konu grubunda (marka / model bahsi, özellik, işlevsellik, ürünler / cihazlar, hizmet deneyimi, kullanıcı deneyimi, kullanıcı geri bildirimi ve kullanıcı arayüzü) toplanmıştır. Çalışmada tespit edilen konular, akıllı ev mobil uygulamaları pazarının anlaşılmasına yardımcı olmaktadır ve çalışma, elektronik kulaktan kulağa pazarlama kuramını akıllı ev mobil uygulamaları bağlamında genişletmektedir.

Anahtar Kelimeler

Akıllı ev , Dijital pazarlama , Mobil uygulama , Kullanıcı değerlendirmeleri , Kulaktan kulağa pazarlama

Exploring Smart Home Mobile Apps Market: A Topic Modeling Approach to Mobile App Reviews

Abstract

Today’s consumers have been experiencing new technologies in recent years with the intensive use of mobile devices and technology. Smart home technologies, one of the recent decades’ technologies, facilitate consumers’ home lives and create different research contexts for consumer research. Smart home technologies containing various devices and sensors can be used through mobile applications and consumer experience is crucial for understanding the marketplace. The study examining the context of smart home mobile apps aims to identify the topics covered in user reviews of smart home mobile apps. For this purpose, topic modeling methodology through BERTopic transformer-based model is employed in the study and 15.157 user reviews regarding 35 mobile apps in Google Play store are used as study sample. Individual topics detected in topic modeling are grouped into eight main topics (brand/model mention, feature, functionality, products/devices, service experience, user experience, user feedback, user interface). The topics concluded in the study help understanding of smart home mobile apps market and the study extends the eWOM concept by smart home mobile applications context.

Keywords

Smart home , Digital marketing , Mobile application , User reviews , Word of mouth

Kaynakça

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Ayrıntılar

Birincil Dil

İngilizce

Konular

İşletme

Bölüm

Araştırma Makalesi

Yazarlar

Fatih Pınarbaşı ^*
0000-0001-9005-0324
Türkiye

Fatma Zeybek Pınarbaşı
0000-0003-3525-0520
Türkiye

Erken Görünüm Tarihi

13 Ekim 2025

Yayımlanma Tarihi

15 Ekim 2025

Gönderilme Tarihi

28 Ekim 2024

Kabul Tarihi

21 Temmuz 2025

Yayımlandığı Sayı

Yıl 2025 Cilt: 39 Sayı: 4

DOI

https://doi.org/10.16951/trendbusecon.1574784

IZ

https://izlik.org/JA59SR32RT

APA

Pınarbaşı, F., & Zeybek Pınarbaşı, F. (2025). Exploring Smart Home Mobile Apps Market: A Topic Modeling Approach to Mobile App Reviews. Trends in Business and Economics, 39(4), 430-440. https://doi.org/10.16951/trendbusecon.1574784

Content of this journal is licensed under a Creative Commons Attribution 4.0 International License

29928

Akıllı Ev Mobil Uygulamaları Pazarını Keşfetmek: Mobil Uygulama Değerlendirmeleri Üzerinde Bir Konu Modelleme Yaklaşımı

Öz

Anahtar Kelimeler

Exploring Smart Home Mobile Apps Market: A Topic Modeling Approach to Mobile App Reviews

Abstract

Keywords

Kaynakça

Ayrıntılar

Birincil Dil

Konular

Bölüm

Yazarlar

Erken Görünüm Tarihi

Yayımlanma Tarihi

Gönderilme Tarihi

Kabul Tarihi

Yayımlandığı Sayı

DOI

IZ

Kaynak Göster