Revisiting Impulsive Buying: The Role of Transformation Expectations and Status Consumption

İsmail Gökhan Cintamür

doi:10.16951/trendbusecon.1628927

EN TR

Revisiting Impulsive Buying: The Role of Transformation Expectations and Status Consumption

Öz

Using the Expectation States Theory (EST), this study investigates the direct and indirect effects of consumers' transformation expectations about future purchases and status consumption (SC) on impulsive buying tendencies (IBT). For this purpose, the research hypotheses were tested through Structural Equation Modelling (SEM) on a valid sample of 387 consumers. The study's findings show that while consumers' transformation expectations positively affect SC, transformation expectations do not affect IBT. However, it was revealed that transformation expectations indirectly increase consumers' IBT through SC. In addition, it has also been proven that SC increases consumers' IBT. Therefore, when marketers elevate consumer expectations for transformation, it may provoke IB, motivated by SC. Due to the potential negative impact of IB on consumers' financial well-being, marketers should adopt a balanced strategy concerning transformation expectations and status-oriented consumption.

Anahtar Kelimeler

Impulsive Buying, Transformation Expectations, Status Consumption, Expectation States Theory, Structural Equation Modelling

Dürtüsel Satın Almaya Yeniden Bakış: Dönüşüm Beklentileri ve Statü Tüketiminin Rolü

Öz

Bu çalışma, Beklenti Durumları Teorisi'ni kullanarak, tüketicilerin gelecekteki satın almalarına ilişkin dönüşüm beklentilerinin ve statü tüketimlerinin dürtüsel satın alma eğilimi üzerindeki doğrudan ve dolaylı etkilerini araştırmaktadır. Bu amaçla, araştırma hipotezleri 387 tüketiciden oluşan geçerli bir örneklem üzerinde yapısal eşitlik modellemesi yoluyla test edilmiştir. Çalışmanın bulguları, tüketicilerin dönüşüm beklentilerinin statü tüketimini olumlu yönde etkilerken, dönüşüm beklentilerinin dürtüsel satın alma eğilimlerini etkilemediğini göstermektedir. Bununla birlikte, dönüşüm beklentilerinin statü tüketimi yoluyla tüketicilerin dürtüsel satın alma eğilimini dolaylı olarak artırdığı bulunmuştur. Ayrıca statü tüketiminin, tüketicilerin dürtüsel satın alma eğilimini artırdığı da diğer bulgular arasındadır. Bu nedenle pazarlamacılar, tüketicilerin dönüşüm beklentilerini yükselttiğinde, statü tüketiminden kaynaklanan dürtüsel satın alımları tetikleyebilir. Dürtüsel satın alımların tüketicilerin finansal refahı üzerinde potansiyel olumsuz etkisi nedeniyle, pazarlamacılar dönüşüm beklentileri ve statü odaklı tüketim konusunda dengeli bir strateji benimsemelidir.

Anahtar Kelimeler

Dürtüsel Satın Alma, Dönüşüm Beklentileri, Statü Tüketimi, Beklenti Durumları Teorisi, Yapısal Eşitlik Modellemesi

Etik Beyan

İstanbul Bilgi Üniversitesi Etik Komitesi’nin 31.12.2024 tarihli, E-89026508-050.04-42645 sayılı kararı. (Proje No: 2024-40305-210)

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Ayrıntılar

Birincil Dil

İngilizce

Konular

Tüketici Davranışı

Bölüm

Araştırma Makalesi

Yazarlar

İsmail Gökhan Cintamür ^*
0000-0002-9371-0188
Türkiye

Yayımlanma Tarihi

31 Mart 2026

Gönderilme Tarihi

29 Ocak 2025

Kabul Tarihi

4 Ocak 2026

Yayımlandığı Sayı

Yıl 2026 Cilt: 40 Sayı: 2

DOI

https://doi.org/10.16951/trendbusecon.1628927

IZ

https://izlik.org/JA35UC89SH

APA

Cintamür, İ. G. (2026). Revisiting Impulsive Buying: The Role of Transformation Expectations and Status Consumption. Trends in Business and Economics, 40(2), 272-289. https://doi.org/10.16951/trendbusecon.1628927

AMA

1.Cintamür İG. Revisiting Impulsive Buying: The Role of Transformation Expectations and Status Consumption. Trend Bus Econ. 2026;40(2):272-289. doi:10.16951/trendbusecon.1628927

Chicago

Cintamür, İsmail Gökhan. 2026. “Revisiting Impulsive Buying: The Role of Transformation Expectations and Status Consumption”. Trends in Business and Economics 40 (2): 272-89. https://doi.org/10.16951/trendbusecon.1628927.

EndNote

Cintamür İG (01 Mart 2026) Revisiting Impulsive Buying: The Role of Transformation Expectations and Status Consumption. Trends in Business and Economics 40 2 272–289.

IEEE

[1]İ. G. Cintamür, “Revisiting Impulsive Buying: The Role of Transformation Expectations and Status Consumption”, Trend Bus Econ, c. 40, sy 2, ss. 272–289, Mar. 2026, doi: 10.16951/trendbusecon.1628927.

ISNAD

Cintamür, İsmail Gökhan. “Revisiting Impulsive Buying: The Role of Transformation Expectations and Status Consumption”. Trends in Business and Economics 40/2 (01 Mart 2026): 272-289. https://doi.org/10.16951/trendbusecon.1628927.

JAMA

1.Cintamür İG. Revisiting Impulsive Buying: The Role of Transformation Expectations and Status Consumption. Trend Bus Econ. 2026;40:272–289.

MLA

Cintamür, İsmail Gökhan. “Revisiting Impulsive Buying: The Role of Transformation Expectations and Status Consumption”. Trends in Business and Economics, c. 40, sy 2, Mart 2026, ss. 272-89, doi:10.16951/trendbusecon.1628927.

Vancouver

1.İsmail Gökhan Cintamür. Revisiting Impulsive Buying: The Role of Transformation Expectations and Status Consumption. Trend Bus Econ. 01 Mart 2026;40(2):272-89. doi:10.16951/trendbusecon.1628927

Content of this journal is licensed under a Creative Commons Attribution 4.0 International License

29928

Revisiting Impulsive Buying: The Role of Transformation Expectations and Status Consumption

Öz

Anahtar Kelimeler

Dürtüsel Satın Almaya Yeniden Bakış: Dönüşüm Beklentileri ve Statü Tüketiminin Rolü

Öz

Anahtar Kelimeler

Etik Beyan

Kaynakça

Ayrıntılar

Birincil Dil

Konular

Bölüm

Yazarlar

Yayımlanma Tarihi

Gönderilme Tarihi

Kabul Tarihi

Yayımlandığı Sayı

DOI

IZ

Kaynak Göster