Öz
Amaç: Çalışmanın temel amacı, stratejik yönetimin rekabet avantajı üzerindeki etkisini belirle-mektir. Bu çalışmanın araştırma stratejisi, betimsel ve nicel bir yaklaşımdır. Araştırma verileri bir anket yoluyla toplanmıştır, örneklem Somali’deki 200 çalışan ve yöneticiyi içermektedir. Veriler SPSS-19 yazılımı kullanılarak analiz edilmiştir. Faktör analizi değişkenlerin orijinal boyutlarını belir-leyecek, korelasyon analizi değişkenler ve ölçümler arasındaki ilişkileri bulacaktır. Regresyon ana-lizi ile elde edilen boyutlar arasındaki etkileri değerlendirilmiştir. Sonuçlar, stratejik yönetim ile rekabet avantajı arasında pozitif bir ilişki olduğunu göstermektedir. Neticede, stratejik yönetim uygulamalarının organizasyonun değişimde proaktif olmasına ve olumlu değişiklikler başlatma-sına izin verdiğini ortaya koymuştur. Rekabet Avantajı ve Sürdürülebilir Performans İş performansı için vazgeçilmez bir araç olduğundan, kuruluşların stratejik yönetim uygulamalarını sürekli olarak yönetmeleri, sürdürmeleri ve iyileştirmeleri önerilmektedir.
Anahtar Kelimeler
Competitive advantage small business strategic management Stratejik yönetim rekabet avantajı Küçük işletme
Kaynakça
- Aluko, M., Odugbesan, O., Gbadamosi, G., & Osuagwu, L. (2004). Business policy and strategy (3rd ed). Longman. Ambrosini, V., & Bowman, C. (2009). What are dynamic capabilities and are they a useful construct in strategic management? International Journal of Management Reviews, 11(1), 29–49. [CrossRef] Amit, R., & Zott, C. (2001). Value creation in e-business. Strategic Management Journal, 22(6–7), 493–520. [CrossRef] Ansoff, H. I. (1965). Corporate strategy: An analytical approach to business policy for growth and expansion. McGraw-Hill Bamberger, I. (1994). Developing competitive advantage in small and medium-sized firms. In I. Bamberger (Ed.). Product/Market Strateies of small and medium-sized enterprises. Avebury. Bamberger, I., & Wrona, Th. (1994). The environment, competitive strate gies and the performance of SMEs A review of hypotheses based on contingency theory. In I. Bamberger (Ed.). Product/Market Strateies of small and medium-sized enterprises. Avebury. Bevan, J., Clark, G., Banerji, N.,. & Hakim, C. (1987). Barriers to business start-up: a study of the flow into and out of self-employment. Depart-ment of Employment. Research Paper No. 71 Stanworth, J. (1991) Bol-ton 20 Years On: The Small Firm in the 1990s. Paul Chapman Publishing. Bolton report (1971). Report of the committee of inquiry on small firms. HMSO. Castrogiovanni, G. J. (1996). Pre-startup planning and the survival of new small businesses: Theoretical linkages. Journal of Management, 22(6), 801–822. [CrossRef] Certo, S. C., & Peter, J. P. (1991). Strategic management concepts. Application. McGraw-Hill, Inc. Chandler, A. (1962). Strategy and structure: Chapters in the history of the industrial enterprise. MIT Press. Chell, E., Haworth, J. M., & Brearley, S. A. (1991). The entrepreneurial pesonality: Concepts, cases and categories. Routledge.
Öz
The main study purpose is to determine the effect of strategic management on competitive advantage. In this study, the research strategy was the descriptive and quantitative approach. Research data were collected via a questionnaire, and the sampling includes 200 employees and managers in Somalia. Data were analyzed using Statistical Package for the Social Sciences-19 software. The factor analysis will determine the original dimensions of variables, and the correla-tion analysis will find the relations among variables and measurements. The regression analy-sis will evaluate the effects between the obtained dimensions. The results show that there is a positive relationship between strategic management and competitive advantage. The results revealed that strategic management practices allow the organization to be proactive in change and initiate positive changes. It is recommended that organizations continually manage, main-tain, and improve strategic management practices as this is an indispensable tool for business performance.
Anahtar Kelimeler
Competitive advantage small business strategic management Stratejik yönetim rekabet avantajı Küçük işletme
Kaynakça
- Aluko, M., Odugbesan, O., Gbadamosi, G., & Osuagwu, L. (2004). Business policy and strategy (3rd ed). Longman. Ambrosini, V., & Bowman, C. (2009). What are dynamic capabilities and are they a useful construct in strategic management? International Journal of Management Reviews, 11(1), 29–49. [CrossRef] Amit, R., & Zott, C. (2001). Value creation in e-business. Strategic Management Journal, 22(6–7), 493–520. [CrossRef] Ansoff, H. I. (1965). Corporate strategy: An analytical approach to business policy for growth and expansion. McGraw-Hill Bamberger, I. (1994). Developing competitive advantage in small and medium-sized firms. In I. Bamberger (Ed.). Product/Market Strateies of small and medium-sized enterprises. Avebury. Bamberger, I., & Wrona, Th. (1994). The environment, competitive strate gies and the performance of SMEs A review of hypotheses based on contingency theory. In I. Bamberger (Ed.). Product/Market Strateies of small and medium-sized enterprises. Avebury. Bevan, J., Clark, G., Banerji, N.,. & Hakim, C. (1987). Barriers to business start-up: a study of the flow into and out of self-employment. Depart-ment of Employment. Research Paper No. 71 Stanworth, J. (1991) Bol-ton 20 Years On: The Small Firm in the 1990s. Paul Chapman Publishing. Bolton report (1971). Report of the committee of inquiry on small firms. HMSO. Castrogiovanni, G. J. (1996). Pre-startup planning and the survival of new small businesses: Theoretical linkages. Journal of Management, 22(6), 801–822. [CrossRef] Certo, S. C., & Peter, J. P. (1991). Strategic management concepts. Application. McGraw-Hill, Inc. Chandler, A. (1962). Strategy and structure: Chapters in the history of the industrial enterprise. MIT Press. Chell, E., Haworth, J. M., & Brearley, S. A. (1991). The entrepreneurial pesonality: Concepts, cases and categories. Routledge.
Ayrıntılar
| Birincil Dil | İngilizce |
|---|---|
| Konular | İşletme |
| Bölüm | Araştırma Makaleleri |
| Yazarlar | |
| Yayımlanma Tarihi | 24 Ocak 2023 |
| Yayımlandığı Sayı | Yıl 2023 Cilt: 37 Sayı: 1 |
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