Metaverse in the Context of Communication Theories

Yıl 2023, , 8 - 37, 31.01.2023

İpek Okkay

https://doi.org/10.37679/trta.1198114

Cited By: 3

Öz

Metaverse is a new concept that cannot be fully predicted in terms of how it will affect work, leisure, and social interactions. When we look at the literature, it is seen that Metaverse has not been evaluated comprehensively in the context of communication theories. This study examines the concept of Metaverse in the context of communication theories. The nature of people's means of communication has always shaped societies more than the content of the communication. Technological devices automatically condition people to think and act in specific ways. Digital technology takes an ironic reversal, making images look more vivid, beautiful, and better than reality. It is clear that the combination of the free-market economy and the developments in the media and communication technologies, together with society's transition to the consumption culture, affected this development. Thanks to the emergence and ever-growing role of new media technologies, there is a strong connection between the inclusion of hyper-reality and its effects on users, blurring the lines between artificial realities and reality and affecting the daily experiences of those exposed to it. Because hyper-reality captures the inability to distinguish reality from a simulation of reality, it can cause misunderstanding of reality thanks to the virtual world provided by the Metaverse universe. The Meta- verse is how our digital lives become more meaningful than our physical lives, with our online identities, experiences, relationships, and assets. Metaverse play raises criticism and concern with its tendency to enjoy and personalized information. There is also concern that the Meta- verse could be used as an escape from reality, like current internet technologies.

Anahtar Kelimeler

Digital Communication, Communication Theories, Virtual World, Hyper-reality

İletişim Kuramları Bağlamında Metaverse

Öz

Metaverse, yeni bir kavram olması nedeniyle çalışma, boş zaman ve sosyal etkileşimlerde nasıl etkisi olacağı tam anlamıyla öngörülememektedir. Alan yazına bakıldığında iletişim kuramları bağlamında Metaverse'nin kapsamlı şekilde değerlendirilmediği görülmektedir. Bu çalışmanın amacı iletişim kuramları bağlamında Metaverse kavramını incelemektir. İnsanların iletişim kurma araçlarının doğası, toplumları her zaman iletişim içeriğinden daha fazla şekillendirmiştir. Teknolojik cihazlar insanları otomatik olarak belirli şekillerde düşünmeye ve hareket etmeye şartlandırmaktadır. Dijital teknoloji, ironik bir tersine dönüş sağlayarak görüntülerin daha canlı, daha güzel ve gerçekliğin kendisinden daha iyi görünmesini sağlamaktadır. Toplumun tüketim kültürüne geçişi ile birlikte, serbest piyasa ekonomisi ile medya ve iletişim teknolojilerindeki gelişmelerin birleşiminin bu gelişmeyi etkilediği açıktır. Yeni medya teknolojilerinin ortaya çıkması ve sürekli büyüyen rolü sayesinde, hiper gerçekliğin dahil edilmesi ile kullanıcılar üzerindeki etkileri arasında güçlü bir bağlantı vardır, bu durum yapay gerçeklikler ve gerçeklik arasındaki çizgileri bulanıklaştırarak, ona maruz kalanların günlük deneyimlerini etkilemektedir. Hiper gerçeklik, gerçeği gerçekliğin simülasyonundan ayırt etme yetersizliğini yakaladığından, Metaverse evreninin sağladığı sanal dünya sayesinde gerçekliğin yanlış anlaşılmasına neden olabilmektedir. Metaverse, dijital yaşamlarımızın çevrim içi kimliklerimizin, deneyimlerimizin, ilişkilerimizin ve varlıklarımızın fiziksel yaşamlarımızdan daha anlamlı hâle gelmesidir. Metaverse; oyun, zevk ve kişiselleştirilmiş bilgi eğilimi ile eleştiri ve endişelere sebebiyet vermektedir. Metaverse'nin mevcut internet teknolojilerine benzer şekilde gerçeklikten bir kaçış olarak kullanılabileceği de endişe uyandırmaktadır. 

Anahtar Kelimeler

Dijital İletişim, İletişim Kuramları, Metaverse, Sanal Dünya, Hiper Gerçeklik

Kaynakça

• Baudrillard, J.(1983). Simulacra and simulation. Michigan: University of Michigan Press.
• Bibri, S. E., & Allam, Z. (2022). The metaverse as a virtual form of data-driven smart urbanism: On Post-pandemic governance through the prism of the logic of surveillance capitalism. Smart Cities, 5, 715-727.
• Bibri, S.E., Allam, Z., & Krogstie, J. (2022). The metaverse as a virtual form of data-driven smart cities: The disruptive ımpacts of digital and computing trends and game-changing technologies. Comput. Urban Sci, 22 (2022).
• Bursztyn, L., Egorov, G., Enikolopov, R. , & Petrova, M. (2020). Social media and xenophobia: Evidence from Russia. SSRN Electronic Journal, http://dx.doi.org/10.2139/ssrn.3509585
• Brooks, R. (2021). Artificial intimacy: Virtual friends, digital lovers, and algorithmic matchmakers. Columbia: Columbia University Press.
• Calvo, P. (2020). The ethics of Smart City (EoSC): Moral implications of hyperconnectivity, algorithmization and the datafication of urban digital society. Ethics Inf. Technol, 22, 141-149.
• Chohan, U.W. (2022). Metaverse or metacurse? SSRN, http://dx.doi.org/10.2139/ssrn.4038770
• Van Dijck, J. (2014). Datafication, dataism and dataveillance: Big Data between scientific paradigm and ideology. Surveill. Soc., 12, 197-208.
• Han, B.C. (2017). In the Swarm digital prospects. Cambridge, Massachusetts: The MIT Press.
• Kenneth, A. (2012). Contemporary social and sociological theory: Visualizing Social worlds. Thousand Oaks, CA: SAGE.
• Kim, S. (2020). Metaverse: digital world, world of emerging items. Hwaseong: PlanB Design.
• Kincheloe, J. (2008). Knowledge and critical pedagogy: An introduction. New York: Springer.
• Kitchin, R. (2016). The ethics of smart cities and urban science. Phys. Eng. Sci., 374, 20160115.
• Kitchin, R. (2014). The data revolution, big data, data ınfrastructure and their consequences. California, CA, USA: Sage.
• Kitchin, R. (2020). Civil liberties or public health, or civil liberties and public health? Using surveillance technologies to tackle the spread of COVID-19. Space Polity, 24, 362-381.
• Lee, L. H., Braud, T., Zhou, P., Wang, L., Xu, D., Lin, Z., Kumar, A., Bermejo, C., & Hui, P. (2021). All one needs to know about metaverse: A complete survey on technological singularity, virtual ecosystem, and research agenda. arXiv:2110.05352, doi:10.13140/RG.2.2.11200.05124/8.
• Laughey, D. (2010). Key themes in media theory. Maidenhead: Open University Press.
• Lincoln, K.. (2009). Cormac McCarthy: American canticles. New York: Palgrave Macmillan.
• Marchenkov, V. (2002). Art and Religion in the age of denounced master-narratives. Philosophy in the Contemporary World, 9(1), 71-82 .
• McLuhan, M. (1967). The medium is the message. New York: Bantam Books
• Nietzsche, F.W. (2007). Twilight of the idols with the antichrist and ecce homo. Ware, Hertfordshire, England: Wordsworth Editions.
• O’Neil, C. (2016). Weapons of math destruction how big data ıncreases ınequality and threatens democracy. New York, NY, USA: Crown Publisher.
• Payne, J.E., & Waters, G.A (2006). REIT markets: periodically collapsing negative bubbles? Applied Financial Economics Letters, 1(2), 65-69.
• Peck, A. (2020). A problem of amplification: Folklore and fake news in the age of social media. Journal of American Folklore, 133 (529), 329–351.
• Ryan, R.M. & Deci, E.L. (2017). Self-determination theory: Basic psychological needs in motivation, development, and wellness. New York, NY, USA: Guilford Publishing.
• Taylor, V.E., & Winquist ,C.E. (2003). Encyclopedia of postmodernism. London: Routledge.
• Terashima, N., & Tiffin, J. (2002). Hyperreality. London: Routledge
• Viitanen, J., & Kingston, R. (2015). Smart cities and green growth: Outsourcing democratic and environmental resilience to the global technology sector. Environ. Plan A, 46, 803-819.
• Dwivedi, Y. K., Hughes, L., Baabdullah, A.M., Ribeiro-Navarrete, S…et al.(2022). Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management, 66, 102542.
• Zompetti, J.P., & Moffitt, M.A. (2008). Revisiting concepts of public relations audience through postmodern concepts of metanarrative, decentered subject, and reality/hyperreality. Journal of Promotion Management, 14(3/4), 275-291.
• Zuboff, S. (2015). 1015 Big other: Surveillance capitalism and the prospects of an ınformation civilization. J. Inf. Technol., 30, 75-89.
• Zuboff, S. (2019). The age of surveillance capitalism: The fight for a human future at the new frontier of power. New York: Public Affairs.