Metaverse in the Context of Communication Theories

Abstract

Metaverse is a new concept that cannot be fully predicted in terms of how it will affect work, leisure, and social interactions. When we look at the literature, it is seen that Metaverse has not been evaluated comprehensively in the context of communication theories. This study examines the concept of Metaverse in the context of communication theories. The nature of people's means of communication has always shaped societies more than the content of the communication. Technological devices automatically condition people to think and act in specific ways. Digital technology takes an ironic reversal, making images look more vivid, beautiful, and better than reality. It is clear that the combination of the free-market economy and the developments in the media and communication technologies, together with society's transition to the consumption culture, affected this development. Thanks to the emergence and ever-growing role of new media technologies, there is a strong connection between the inclusion of hyper-reality and its effects on users, blurring the lines between artificial realities and reality and affecting the daily experiences of those exposed to it. Because hyper-reality captures the inability to distinguish reality from a simulation of reality, it can cause misunderstanding of reality thanks to the virtual world provided by the Metaverse universe. The Meta- verse is how our digital lives become more meaningful than our physical lives, with our online identities, experiences, relationships, and assets. Metaverse play raises criticism and concern with its tendency to enjoy and personalized information. There is also concern that the Meta- verse could be used as an escape from reality, like current internet technologies.

Keywords

• Digital Communication
• Communication Theories
• Virtual World
• Hyper-reality

İletişim Kuramları Bağlamında Metaverse

Öz

Metaverse, yeni bir kavram olması nedeniyle çalışma, boş zaman ve sosyal etkileşimlerde nasıl etkisi olacağı tam anlamıyla öngörülememektedir. Alan yazına bakıldığında iletişim kuramları bağlamında Metaverse'nin kapsamlı şekilde değerlendirilmediği görülmektedir. Bu çalışmanın amacı iletişim kuramları bağlamında Metaverse kavramını incelemektir. İnsanların iletişim kurma araçlarının doğası, toplumları her zaman iletişim içeriğinden daha fazla şekillendirmiştir. Teknolojik cihazlar insanları otomatik olarak belirli şekillerde düşünmeye ve hareket etmeye şartlandırmaktadır. Dijital teknoloji, ironik bir tersine dönüş sağlayarak görüntülerin daha canlı, daha güzel ve gerçekliğin kendisinden daha iyi görünmesini sağlamaktadır. Toplumun tüketim kültürüne geçişi ile birlikte, serbest piyasa ekonomisi ile medya ve iletişim teknolojilerindeki gelişmelerin birleşiminin bu gelişmeyi etkilediği açıktır. Yeni medya teknolojilerinin ortaya çıkması ve sürekli büyüyen rolü sayesinde, hiper gerçekliğin dahil edilmesi ile kullanıcılar üzerindeki etkileri arasında güçlü bir bağlantı vardır, bu durum yapay gerçeklikler ve gerçeklik arasındaki çizgileri bulanıklaştırarak, ona maruz kalanların günlük deneyimlerini etkilemektedir. Hiper gerçeklik, gerçeği gerçekliğin simülasyonundan ayırt etme yetersizliğini yakaladığından, Metaverse evreninin sağladığı sanal dünya sayesinde gerçekliğin yanlış anlaşılmasına neden olabilmektedir. Metaverse, dijital yaşamlarımızın çevrim içi kimliklerimizin, deneyimlerimizin, ilişkilerimizin ve varlıklarımızın fiziksel yaşamlarımızdan daha anlamlı hâle gelmesidir. Metaverse; oyun, zevk ve kişiselleştirilmiş bilgi eğilimi ile eleştiri ve endişelere sebebiyet vermektedir. Metaverse'nin mevcut internet teknolojilerine benzer şekilde gerçeklikten bir kaçış olarak kullanılabileceği de endişe uyandırmaktadır. 

Anahtar Kelimeler

• Dijital İletişim
• İletişim Kuramları
• Metaverse
• Sanal Dünya
• Hiper Gerçeklik

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