Metaverse as a Platform for Event Management: The Sample of the Metaverse Türkiye E-Magazine

Yıl 2023, , 122 - 143, 31.01.2023

Simge Ünlü , Lütfiye Yaşar , Erdal Bilici

https://doi.org/10.37679/trta.1202057

Cited By: 2

Öz

In this study, the events in Metaverse are discussed. For this purpose, Metaverse-themed digital media content was analyzed. The research universe is Metaverse-themed magazines, and the sample is Metaverse Türkiye E-Magazine. The study is critical because it is the first study on the activities in the Metaverse and contributes to the literature. The magazine was analyzed by applying the content and discourse analysis method in the MAXQDA program. The findings obtained are as follows: Content and discourse on Metaverse phenomena and concepts, meetings/promotions/conferences, event dimensions, and festivals are produced in the magazine. The most frequent discourse in the magazine is related to macro Metaverse concepts and phenomena. The least frequent is about meetings/ promotions/ conferences.

Quality and signature events constitute the digital event dimension in the Metaverse universe. When the discourses of the magazine are analyzed on a micro-scale, it is striking that proper names containing Metaverse concepts are used as subjects. As a result, considering the growing number and size of events held in Metaverse, it is crucial to research planning and implementing event management in Metaverse.

Anahtar Kelimeler

Metaverse, Metaverse Türkiye E-Magazine, VR, AR, Event Management

Etkinlik Yönetimi Platformu Olarak Metaverse: Metaverse Türkiye E-Dergisi Örneği

Öz

Bu çalışmada Metaverse’deki etkinlikler ele alınmıştır. Bu amaç doğrultusunda Metaverse temalı yayın yapan dijital medya içerikleri analiz edilmiştir. Araştırmanın evrenini Metaverse temalı dergiler oluştururken örneklemini Metaverse Türkiye E-Dergi’si oluşturmaktadır. Metaverse Türkiye E-Dergi’sinin, Türkiye’de Metaverse temalı yayın yapan ilk e-dergi olması ve yalnızca 1. Sayısının yayınlanmış olması çalışmanın sınırlılığını oluşturmaktadır. Çalışma Metaverse’deki etkinlikleri konu edinen ilk çalışma olması ve literatüre katkı sağlaması nedeniyle önem arz etmektedir. Dergi Maxqda programında içerik ve söylem analizi yöntemiyle analiz edilmiştir. Bu bağlamda elde edilen bulgular şöyledir: Dergide Metaverse olguları ve kavramları, toplantılar/teşvikler/konferanslar, etkinlik boyutları ve festivaller üzerine içerik ve söylem üretilmektedir. En fazla makro söylem Metaverse kavram ve olguları üzerine üretilmiştir. En az söylemse toplantılar/teşvikler/konferanslar hakkındadır. Metaverse evreninde gerçekleşen dijital etkinliklerin boyutunu ise nitelikli ve imza etkinlikler oluşturmaktadır. Derginin söylemleri mikro ölçekte değerlendirildiğinde özne olarak Metaverse kavramlarını içeren özel isimlerin kullanıldığı göze çarpmaktadır. Dergide gündelik bir dil kullanılmakla birlikte cümleler arasında nedensellik ilişkisi bulunmaktadır. Dergide merak uyandırma tekniğinin kullanılması etkinliklere olan ilgiyi artırmakla birlikte retorik açısından inandırıcılığı artırmaktadır. Sonuç olarak; Metaverse kullanımının yaygınlaşmasıyla birlikte bu evrende gerçekleşecek etkinliklerin sayısı ve boyutu göz önüne alınacak olursa Metaverse’deki etkinlik yönetimini planlama ve uygulama üzerine araştırma yapılması önem arz etmektedir.

Anahtar Kelimeler

Metaverse, Metaverse Türkiye E-Dergi, VR, AR, Etkinlik Yönetimi

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