15 Temmuz Darbe Girişiminin Medya Gündemi ve Dijital Kolektif Belleği: Medya Görünürlüğü ile Toplumsal İlginin On Yıllık Büyük Veri Analizi

Öz

Bu çalışma, 15 Temmuz 2016 darbe girişiminin medya gündemindeki uzun dönemli temsillerini ve bu temsillerin toplumsal ilgiyle ilişkisini incelemeyi amaçlamaktadır. Kuramsal olarak araştırma, medya görünürlüğünün önemli toplumsal olayların dijital kolektif bellekte nasıl yeniden üretildiğini açıklayan hesaplamalı gündem belirleme ve dijital kolektif bellek yaklaşımına dayanmaktadır. Bu çerçevede araştırma, medya gündemini temsil eden büyük ölçekli haber verileri ile toplumsal ilgiyi temsil eden dijital arama davranışlarını birlikte inceleyen hesaplamalı bir araştırma tasarımı benimsemektedir. Analizde GDELT (Global Database of Events, Language and Tone) veri tabanından elde edilen medya verileri ile Google Trends arama hacmi verileri kullanılmıştır. 2016–2026 dönemini kapsayan veri setinde, SimilarWeb trafik verileri temel alınarak belirlenen 30 ulusal ve 30 küresel elit medya (elite media) kuruluşunun haber üretimi karşılaştırılmıştır. Bulgular, ulusal medyanın söz konusu olayı küresel medyaya kıyasla çok daha yüksek bir yoğunlukla ele aldığını ve özellikle temmuz aylarında belirgin bir görünürlük artışı yaşandığını göstermektedir. Ayrıca ulusal ve küresel medya gündemleri ile Türkiye ve dünya ölçeğindeki arama hacimleri arasında kurulan korelasyon matrisi, medya görünürlüğü ile toplumsal ilgi arasında güçlü ilişkiler bulunduğunu ortaya koymaktadır. Özellikle ulusal medya görünürlüğü ile Türkiye’deki arama hacmi arasında çok güçlü bir ilişki tespit edilmiştir (r = 0.95). Bu bulgular, medyanın gündemi belirleyen bir aktör olmasının yanında, geçmiş olayların toplumsal bellekte yeniden hatırlanmasına aracılık eden bir dijital bellek aracı olarak işlev gördüğünü kanıtlamaktadır.

Anahtar Kelimeler

• Gündem belirleme
• Dijital kolektif bellek
• GDELT
• Hesaplamalı medya analizi
• 15 Temmuz darbe girşimi

The July 15 Coup Attempt in the Media Agenda and Digital Collective Memory: A Ten-Year Big Data Analysis of Media Salience and Public Attention

Öz

This study aims to examine the long-term representation of the July 15, 2016 coup attempt in the media agenda and its relationship with public attention. The research is theoretically grounded in the perspective of computational agenda-setting and digital collective memory, which conceptualizes media visibility as a mechanism through which major societal events are reproduced within digital collective memory. Within this framework, the study adopts a computational research design that jointly analyzes largescale news data representing the media agenda and digital search behavior representing public attention. The analysis draws on media data obtained from the GDELT (Global Database of Events, Language and Tone) and search volume data from Google Trends. The dataset covers the period between 2016 and 2026 and compares news production across 30 domestic and 30 global elite media outlets, selected based on SimilarWeb traffic rankings. The findings indicate that domestic media covered the event with substantially greater intensity than global media, with a particularly noticeable increase in media visibility during the month of July. In addition, a correlation matrix constructed between domestic and global media agendas and search volumes in Türkiye and worldwide reveals strong relationships between media visibility and public attention. In particular, a very strong correlation was observed between domestic media visibility and search volume in Türkiye (r = 0.95). These findings suggest that media institutions function not only as agenda-setters but also as digital memory mechanisms that contribute to the continual recollection of past events within collective memory.

Anahtar Kelimeler

• Agenda-setting
• Digital collective memory
• GDELT
• Computational media analysis
• July 15 coup attempt

Kaynakça

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