Medya Okuryazarlığı Eğitimi ve Kültürel Farklılıklar: Küresel Televizyon Şovu Survivor Üzerine Karşılaştırmalı Bir Alımlama Analizi

Yıl 2016, Cilt: 1 Sayı: 1, 72 - 85, 07.06.2016

Oya Şakı Aydın

Öz

İzleyicilerin aktif birer katılımcı olduğunu vurgulayan alımlama çalışmalarında bireysel farklılıkların yanında, kültürel farklılıklar da önem kazanır. Diğer yandan izleyicilerin alımlamasını, yani aktif birer katılımcı olarak medya mesajlarını yorumlamalarını belirleyen faktörler çeşitlidir. Eğitim, yaş, cinsiyet, ekonomik durum, aile yapısı, etnik köken, dünya görüşü ve benzeri faktörler alımlamayı etkilemektedir. Bunun yanında medya okuryazarlığı bilincine sahip olmak ve eleştirel okumalar yapabilmek, alımlamayı belirleyen başka bir etken olarak karşımıza çıkar. Bu genel çerçeveden bakarak, karşılaştırmalı bir alımlama analizi olarak tasarlanan bu çalışma kapsamında, İspanya’da ve Türkiye’deki genç izleyicilerin küresel olarak dolaşıma giren popüler içerikleri alımlamaları incelenecektir. Bu bağlamda, İspanya’da ve Türkiye’de iletişim fakültelerinde öğrenci olan gençlerle küresel bir televizyon programı olan Survivor ile ilgili odak grup çalışmaları gerçekleştirilmiştir. Konuyla ilgili literatür taraması yapılarak, karşılaştırmalı alımlama çalışmaları ve medya okuryazarlığı kavramları incelenmiştir

Anahtar Kelimeler

Medya Okuryazarlığı, Karşılaştırmalı Alımlama, Survivor, Televizyon programları, Odak Grup

Media Literacy Education and Cultural Differences: A Comparative Reception Analysis on Global TV Show Survivor

Öz

Reception analysis takes into consideration not only individual differences but also cultural differences. On the other hand, there are diverse factors determining audience’s reception and active participation. Education, age, sex, economical status, family background, ethnicity, world –view and similar factors affect the reception process. Besides that, being media literate and fostering a critical approach towards media texts also determines reception. Taking into account all these factors, this research is designed as a comparative reception analysis. We will be comparing the reception of a global product by youngsters (Survivor Show) within the scope of media literacy education and cultural differences. For that purpose we realized focus group discussions with communication faculty students from Spain and Turkey. The research was realized in the framework of literature review including the above mentioned topics

Anahtar Kelimeler

Media Literacy, Comparative Reception, Survivor, Television Programs, Focus Group.

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