Cultural Differences and Algorithmic Journalism: A Cross-National Study on the Perception of Algorithm-Generated News by Recipients

Yıl 2020, Cilt: 5 Sayı: 10, 612 - 628, 31.07.2020

Aynur Sarısakaloğlu

Öz

The use of artificial intelligence technologies for algorithm-generated text production is one of the most controversial recent developments in journalism. Generally, studies on algorithmic journalism examine its challenges and risks for media organizations and journalists. Very few studies, however, analyse the perception of automated content by recipients. Knowing how cultural differences influence the perception of algorithm-generated news is also important, since culture has a significant impact on how information is perceived by recipients. The purpose of this study is to examine differences in recipients’ perception of automated news using Hall’s (1976) model of high-context and low-context culture. For this, semi-structured interviews with twelve participants — some from a high-context culture, Turkey, and others from a low-context culture, Austria — were conducted between September 2019 and February 2020, and analysed in a comparative perspective to explore their perceptions of news stories generated by algorithms.

The results of the study confirm the existence of cultural differences in the perception of algorithm-generated news between high-context and low-context cultures with regard to journalistic quality criteria. Furthermore, it can be noted that Austrian news readers generally looked favourably upon the use of algorithms in journalism and assessed automatically generated news more positively than Turkish recipients.

Anahtar Kelimeler

Cultural Differences, Algorithmic Journalism, High-Context Culture, Low-Context Culture

Kültürel Farklılıklar ve Algoritmik Gazetecilik: Algoritma Üretimi Haberlerin Hedef Kitle Algısına Dair Milletlerarası Bir Çalışma

Öz

Gazetecilikteki en tartışmalı yakın dönem gelişmelerden biri de algoritma üretimi metinler hazırlamak için yapay zekâ teknolojilerin kullanımıdır. Algoritma gazeteciliği üzerine yapılan çalışmalar genel olarak bunun medya organizasyonları ve gazetecilere dair risklerini ve zorluklarını incelemektedir. Çok az çalışma ise hedef kitlenin otomatik üretilmiş içeriklere karşı tepkisini ele almaktadır. Kültürel farklılıkların algoritma üretimi, haberlerin algılanmasını nasıl etkilediği de önemlidir çünkü kültür hedef kitlenin verilen bilgileri algılamasında önemli bir rol oynar. Bu çalışmanın amacı, Hall’ın (1976) yüksek-bağlamlı ve düşük-bağlamlı kültür kuramını kullanarak hedef kitlenin algısındaki farklılıkları ele almaktır. Bunun için bazıları yüksek-bağlamlı bir kültür olan Türkiye’den, bazıları ise düşük-bağlamlı bir kültür olan Avusturya’dan olmak üzere on iki katılımcıyla yarı-yapılandırılmış görüşmeler Eylül 2019 ve Şubat 2020 tarihleri arasında gerçekleştirilmiş ve karşılaştırmalı bir biçimde analiz edilerek katılımcıların algoritma tarafından üretilmiş haber içeriklerini nasıl algıladığı incelenmiştir.

Çalışmanın sonuçları, gazetecilik kriterleri bakımından ele alındığında yüksek-bağlamlı ve düşük-bağlamlı kültürlerin algoritma üretimi haberleri algılamasında farklılıklar olduğunu doğrular niteliktedir. Buna ek olarak, Avusturyalı haber okuyucuları genel olarak algoritma üretimi haberlere daha açık olduğu ve otomatik üretilmiş haber içeriklerini Türkiyeli katılımcılardan daha pozitif bir şekilde değerlendirdikleri belirtilebilir.

Anahtar Kelimeler

Kültürel Farklılıklar, Algoritmik Gazetecilik, Yüksek-Bağlamlı Kültür, Düşük-Bağlamlı Kültür

Kaynakça

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