CRITICAL ANALYSIS OF THE ENGLISH LANGUAGE USAGE IN TURKISH ADVERTISEMENTS: HAKAN PLASTIK
Öz
This study investigates the English language preference in the advertisements (ads) in the Turkish advertising market in order to increase the number of clients. The research questions seek an answer to the effect of English language on advertisements; how advertisers play with words is an order to emphasize the effect of their advertisements; the reasons why advertisers use English as a second language in their works. Although products and consumers are Turkish, advertisers choose English phrases and statements in order to catch the eye of the consumers. While they are using English they do not regard its effects on the Turkish language. In the last part of the study a Turkish television commercial, ‘Hakan Plastic’ is analyzed to show the usage of English in Turkish commercials. First, a visual picture and the verbal language of the commercial is shown. Then, the usage of the English language instead of Turkish is examined to highlight its effect on the Turkish consumer. Consequently, this study aims to shed light on the effects of English as a preferred language on Turkish in the advertising sector in Turkey.
Anahtar Kelimeler
Kaynakça
- Aaker, D. A. & Batra, R. & Myers, J. G. (2000). Advertising Management (5th ed.). New Jersey: Prentice Hall.
- Arens, W. F. (2006). Contemporary Advertising (lOth ed.). New York: McGraw-Hill Companies.
- Banarh, N. H.(l998}. Ttirkcenin Sulan. istanbul: Ozal Matbaas1.
- Başaran, M. (1989). Dilim, Dilim Anadilim. istanbul: TUrk Dili Dergisi: 15.
- Belch, M. A. & Belch, G. E. (2004). Advertising and Promotion (6th ed.). New York: McGraw-Hill Companies.
- Burnett, J. & Moriarty, S. & Wells, W. (2006). Advertising Principles and Practice (7th ed.). New Jersey: Prentice Hall.
- Dtindar, A. (1988). Türkçenin yozlasması. istanbul: Remzi Kitabevi.
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Ayrıntılar
Birincil Dil
İngilizce
Konular
-
Bölüm
Araştırma Makalesi
Yayımlanma Tarihi
5 Nisan 2020
Gönderilme Tarihi
14 Şubat 2020
Kabul Tarihi
11 Mart 2020
Yayımlandığı Sayı
Yıl 2020 Cilt: 24 Sayı: 1
APA
Gündüz, N., & Alper Yeşeri, B. (2020). CRITICAL ANALYSIS OF THE ENGLISH LANGUAGE USAGE IN TURKISH ADVERTISEMENTS: HAKAN PLASTIK. Türkiye Sosyal Araştırmalar Dergisi, 24(1), 13-28. https://izlik.org/JA92XK97NS
AMA
1.Gündüz N, Alper Yeşeri B. CRITICAL ANALYSIS OF THE ENGLISH LANGUAGE USAGE IN TURKISH ADVERTISEMENTS: HAKAN PLASTIK. TSA. 2020;24(1):13-28. https://izlik.org/JA92XK97NS
Chicago
Gündüz, Nazlı, ve Bahriye Alper Yeşeri. 2020. “CRITICAL ANALYSIS OF THE ENGLISH LANGUAGE USAGE IN TURKISH ADVERTISEMENTS: HAKAN PLASTIK”. Türkiye Sosyal Araştırmalar Dergisi 24 (1): 13-28. https://izlik.org/JA92XK97NS.
EndNote
Gündüz N, Alper Yeşeri B (01 Nisan 2020) CRITICAL ANALYSIS OF THE ENGLISH LANGUAGE USAGE IN TURKISH ADVERTISEMENTS: HAKAN PLASTIK. Türkiye Sosyal Araştırmalar Dergisi 24 1 13–28.
IEEE
[1]N. Gündüz ve B. Alper Yeşeri, “CRITICAL ANALYSIS OF THE ENGLISH LANGUAGE USAGE IN TURKISH ADVERTISEMENTS: HAKAN PLASTIK”, TSA, c. 24, sy 1, ss. 13–28, Nis. 2020, [çevrimiçi]. Erişim adresi: https://izlik.org/JA92XK97NS
ISNAD
Gündüz, Nazlı - Alper Yeşeri, Bahriye. “CRITICAL ANALYSIS OF THE ENGLISH LANGUAGE USAGE IN TURKISH ADVERTISEMENTS: HAKAN PLASTIK”. Türkiye Sosyal Araştırmalar Dergisi 24/1 (01 Nisan 2020): 13-28. https://izlik.org/JA92XK97NS.
JAMA
1.Gündüz N, Alper Yeşeri B. CRITICAL ANALYSIS OF THE ENGLISH LANGUAGE USAGE IN TURKISH ADVERTISEMENTS: HAKAN PLASTIK. TSA. 2020;24:13–28.
MLA
Gündüz, Nazlı, ve Bahriye Alper Yeşeri. “CRITICAL ANALYSIS OF THE ENGLISH LANGUAGE USAGE IN TURKISH ADVERTISEMENTS: HAKAN PLASTIK”. Türkiye Sosyal Araştırmalar Dergisi, c. 24, sy 1, Nisan 2020, ss. 13-28, https://izlik.org/JA92XK97NS.
Vancouver
1.Nazlı Gündüz, Bahriye Alper Yeşeri. CRITICAL ANALYSIS OF THE ENGLISH LANGUAGE USAGE IN TURKISH ADVERTISEMENTS: HAKAN PLASTIK. TSA [Internet]. 01 Nisan 2020;24(1):13-28. Erişim adresi: https://izlik.org/JA92XK97NS