Text and Graphic Warning Labels on Cigarette Packages: Do They Really Help to Quit Smoking?

Yıl 2008, Cilt: 19 Sayı: 1, 45 - 56, 15.04.2008

Deniz Atik Tuğba Örten Turgut Var

Öz

This study aims to contribute to previous re- searches measuring the
impact of text and graphic warning labels on cigarette pack­ages by adding a qualitative
depth on the experiences of smokers living in Turkey, a country with a
prominently high smoking rate. Projective techniques, showing the pictures of
cigarette packages with text-only and text-graphic warning labels, were con-
ducted with 100 young smokers. The results suggest that although text-graphic
messages have bigger impact on smokers in terms of increasing the awareness and
encouraging re-thinking about smoking related health risks when compared with
text-only labels, they may not be effective in getting smokers to quit as
expected

Anahtar Kelimeler

smoking, warning labels

SİGARA PAKETLERİNİN ÜZERİNDEKİ YAZILI VE RESİMLİ UYARI MESAJLARI: SİGARAYI BIRAKMAYA GERÇEKTEN YARDIMCI OLUYORLAR MI?

Öz

Bu çalışma, sigara içme oranının dikkat çe­kici bir boyutta yüksek olduğu
Türkiye’de yazılı ve resimli uyarı mesajlarının etkile­rinin sigara içenlerin
deneyimleri üzerine yapılan kalitatif bir calışma ile ölçülmesi so­nucu daha
önce yapılan araştırmalara katkı­da bulunmayı amaçlamıştır. Bu çalışmada sigara
içen 100 gence sadece yazılı ve yazılı- resimli uyarı mesajlarının yer aldığı
sigara paketlerinin gösterildiği projektif teknik uy­gulanmıştır. Sonuçlar
yazılı-resimli mesaj­ların farkındalığı arttırmak ve sigara içme ile ilgili
sağlık sorunlarını tekrar düşünmeye teşvik etmek bakımından sadece yazılı olan
mesajlara göre sigara içenler üzerinde daha etkili olduklarını ancak sigara
kullanımını bıraktırmada beklenildiği kadar etkili ola- mayabileceklerini
ortaya koymuştur.

Anahtar Kelimeler

sigara içmek, uyarı me¬sajları

Kaynakça

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