Could Gamification Have Use to Sustain Cultural Heritage in Destinations and Create Memorable Tourism Experiences?

Öz

Gamification has been defined as the adaptation of game components to non-game elements. It is also highly related to gaining knowledge, awareness, interest, motivational patterns and gaining loyal customers. Therefore, this article aims to show how gamification can be used in cultural tourism. This article has been prepared as a conceptual study. Gamification and cultural tourism are discussed in the literature review. Then, the use of gamification for cultural tourism has been clarified. According to the study, gamification should be used for a multitude of purposes for cultural heritage, such as promoting cultural heritage destinations, acquiring loyal tourists, and creating different and memorable experiences.

Anahtar Kelimeler

• Cultural Heritage
• Gamification
• Memorable Tourism Experiences
• Sustainability

Oyunlaştırma Destinasyonlarda Kültürel Mirasın Sürdürülmesi ve Unutulmaz Turizm Deneyimleri Oluşturması İçin Kullanılabilir mi??

Öz

Oyunlaştırma, oyun bileşenlerinin oyun dışı öğelere uyarlanması olarak tanımlanmıştır. Ayrıca bilgi edinme, farkındalık, ilgi, motivasyon kalıpları ve sadık müşteriler kazanma ile son derece ilgilidir. Bu nedenle, bu makale oyunlaştırmanın kültür turizminde nasıl kullanılacağını göstermeyi amaçlamaktadır. Bu makale kavramsal bir çalışma şeklinde hazırlanmıştır. Literatür taramasında oyunlaştırma ve kültür turizmi ele alınmıştır. Daha sonra oyunlaştırmanın kültür turizmi için kullanımına açıklık getirilmiştir. Çalışmaya göre oyunlaştırma, kültürel mirasa sahip destinasyonların tanıtımı, sadık turistlerin kazanılması, farklı ve akılda kalıcı deneyimler yaratılması gibi kültürel miras için çok sayıda amaç için kullanılmalıdır.

Anahtar Kelimeler

• Kültürel Miras
• Oyunlaştırma
• Unutulmaz turizm deneyimi
• Sürdürlebilirlik

Kaynakça

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