An Anthropomorphistic Approach to Measuring Civil Society Organization's Reputation: A Semantic Network Analysis

Öz

The aim of the study is to reveal common meaning of reputation and disreputableness for civil society organizations (CSOs) by utilizing anthropomorphism. Accordingly, 212 individuals living in İzmir were asked to personify the CSOs they deemed reputable and disreputable, and provide adjectives that best described CSOs. In this study which was designed as descriptive research, semantic network analysis was employed and reputable and disreputable networks were visualized using a social network analysis software named Pajek. The relational analysis was performed using the measures of m-core, clique, articulation point, in-out degree, in-out closeness and betweenness. The first study to uncover the shared meaning of the CSO 's reputation adopting the anthropomorphism approach reveals both positive and negative personality traits such as being helpful, honest, reliable and self-seeking, trickster, liar, and untrustworthy. The results of the research can contribute to the development of an appropriate measure of CSO 's reputation for Turkish society.

Anahtar Kelimeler

• civil society organization's (CSO) reputation,anthropomorphism,reputation measurement,semantic network analysis,social meaning

Sivil Toplum Kuruluşu İtibarının İnsan Biçimcilik Yaklaşımı ile Ölçümü: Bir Anlamsal Ağ Analizi

Öz

Çalışma, sivil toplum kuruluşları (STK) için itibar ve itibarsızlığın ortak anlamını insanbiçimcilik yaklaşımından yararlanarak belirlemeyi amaçlamaktadır. Bu doğrultuda İzmir’de yaşayan 212 kişiden itibarlı ve itibarsız olduklarını düşündükleri STK’ları kişileştirerek, onları tanımlayan sıfatlar vermeleri istenmiştir. Betimleyici bir araştırma olarak tasarlanan çalışmada, anlamsal ağ analizinden yararlanılmış, itibarlı ve itibarsız ağlar Pajek isimli bir sosyal ağ analizi yazılımı kullanılarak görselleştirilmiştir. Gerçekleştirilen ilişkisel analizde m-core, klik, eklemlenme noktası, gelen-giden derece, gelen-giden yakınlık ve aradalık merkeziliği ölçüleri kullanılmıştır. ‘Yardımsever’, ‘dürüst’, ‘güvenilir’ gibi olumlu; ‘çıkarcı’, ‘düzenbaz’, ‘güvenilmez’ ve ‘yalancı’ gibi olumsuz kişilik özelliklerinin öne çıktığı bu araştırma, STK’ itibarına dair paylaşılan anlamı insan biçimcilik yaklaşımıyla saptayan ilk çalışmadır. Araştırma sonuçlarının, Türk toplumuna uygun bir STK itibarı ölçümü geliştirilmesine katkı sağlayabileceği düşünülmektedir.

Anahtar Kelimeler

• sivil toplum kuruluşu (STK) itibarı,insan biçimcilik,itibar ölçümü,anlamsal ağ analizi,sosyal anlam

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