Türk Dizileri İçin Bir Alternatif: Hint Dizilerinin Türk Kadın İzleyicileri Tarafından İzlenmesinin Kullanımlar ve Doyumlar Yaklaşımı Bağlamında İncelenmesi

Öz

Son yıllarda, özellikle 2016 yılında “Is Pyaar Ko Kya Naam Doon” (Bir Garip Aşk) dizisinin yayınlanmasıyla birlikte, Türkiye’de Hint dizilerine olan ilginin oldukça arttığı görülmektedir. Bu makale, Türkiye’deki kadın izleyicilerin Hint dizilerini izleme motivasyonlarını ele almaktadır. Çalışma, çoğunlukla ev kadını olan 22-60 yaş arası 30 kadın izleyici ile nitel çalışmaların araştırma metodlarından yararlanılarak yarı yapılandırılmış derinlemesine görüşmelerden oluşmaktadır. Bu makale, Türk kadın izleyicilerinin Hint dizlerini izleme yönündeki motivasyonlarını özdeşleşme, suçlu zevk, rahatlama ve kaçış, ahlakı destek ve idealleştirmek olarak ele almaktadır. Sonuçlar, Hint pembe dizilerini izlemenin, katılımcıların sosyal düzeni (dini, geleneksel ve ailesel değerler) muhafaza etmeye eğilimli olmalarından, algılanan kadın gücü kavramından ve geleneksel değerlerleri koruyup sürdürerek yaşama isteklerinden doğrudan etkilendiğini göstermektedir.

Anahtar Kelimeler

• Pembe Diziler
• Hint Pembe Dizileri
• Kullanımlar ve Doyumlar
• Kadın İzleyiciler
• Ev Kadınları

An Alternative for Turkish Serials: Uses and Gratifications of Watching Indian Soap Operas by Turkish Female Viewers

Öz

In the past few years, the popularity of Indian soap operas has skyrocketed in Turkey, especially in 2016 due to Is Pyaar Ko Kya Naam Doon? (Bir Garip Aşk). The present article investigates female viewers’ motivations for watching Indian soap operas in Turkey. The study was conducted through qualitative research with semi-structured in-depth interviews with 30 female viewers between the ages of 22-60, who were primarily homemakers. This article has revealed five uses and gratifications of Turkish female viewers for watching Indian soaps: Identification, Guilty Pleasure, Relaxation and Escape, Moral Support, and Idealization. Results show that watching Indian soap operas is affected directly by participants’ favorability toward keeping social order (religious, traditional, and familial values) in the right way, their perceived concept of female power, and their willingness to live traditionally. The most unexpected and remarkable finding of this research is the use of watching Indian soaps as a protest against Turkish serials that include sexually explicit content and morally corruptive scenes. Unlike watching Westerner soaps, resistance cannot be found in the uses and gratifications of watching Indian soaps.

Anahtar Kelimeler

• Soap Operas
• Indian Soap Operas
• Uses and Gratifications
• Female Viewers
• Female Homemakers

Kaynakça

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