Araştırma Makalesi
BibTex RIS Kaynak Göster

Türk Dizileri İçin Bir Alternatif: Hint Dizilerinin Türk Kadın İzleyicileri Tarafından İzlenmesinin Kullanımlar ve Doyumlar Yaklaşımı Bağlamında İncelenmesi

Yıl 2022, Sayı: 40, 1 - 16, 30.06.2022
https://doi.org/10.17829/turcom.931464

Öz

Son yıllarda, özellikle 2016 yılında “Is Pyaar Ko Kya Naam Doon” (Bir Garip Aşk) dizisinin yayınlanmasıyla birlikte, Türkiye’de Hint dizilerine olan ilginin oldukça arttığı görülmektedir. Bu makale, Türkiye’deki kadın izleyicilerin Hint dizilerini izleme motivasyonlarını ele almaktadır. Çalışma, çoğunlukla ev kadını olan 22-60 yaş arası 30 kadın izleyici ile nitel çalışmaların araştırma metodlarından yararlanılarak yarı yapılandırılmış derinlemesine görüşmelerden oluşmaktadır. Bu makale, Türk kadın izleyicilerinin Hint dizlerini izleme yönündeki motivasyonlarını özdeşleşme, suçlu zevk, rahatlama ve kaçış, ahlakı destek ve idealleştirmek olarak ele almaktadır. Sonuçlar, Hint pembe dizilerini izlemenin, katılımcıların sosyal düzeni (dini, geleneksel ve ailesel değerler) muhafaza etmeye eğilimli olmalarından, algılanan kadın gücü kavramından ve geleneksel değerlerleri koruyup sürdürerek yaşama isteklerinden doğrudan etkilendiğini göstermektedir.

Kaynakça

  • Abelman, R., Atkin, D., & Rand, M. (1997). What viewers watch when they watch TV: Affiliation change as case study. Journal of Broadcasting & Electronic Media, 41(3), 360-379.
  • Berelson, B. (1949). What ‘missing the newspaper’ means? In P. F. Lazarsfeld & F. N. Stanton (Eds.), Communications Research 1949-1948 (pp. 111–129). New York: Harper.
  • Brown, M. E. (1994). Soap opera and women’s talk: the pleasure of resistance. London: Sage Publications.
  • Burch E. (2002). Media literacy, cultural proximity and TV aesthetics: why Indian soap operas work in Nepal and the Hindu diaspora. Media, Culture & Society, 24(4):571-579. doi:10.1177/016.344.370202400408 Carveth, R., & Alexander, A. (1985). Soap opera viewing motivations and the cultivation process. Journal of Broadcasting & Electronic Media, 29(3), 259-273.
  • Cevik, S. (2014). Turkish soap opera diplomacy : A western projection by a Muslim. Exchange: The Journal of Public Diplomacy, 5(1), 78–103.
  • Cohen, J., & Metzger, M. (1998). Social affiliation and the achievement of ontological security through interpersonal and mass communication. Critical Studies in Media Communication, 15(1), 41-60.
  • Czarniawska, B., Eriksson-Zetterquist, U., & Renemark, D. (2013). Women and work in family soap operas.Gender, Work, and Organization, 20(3), 267-282. Eco, U. (1990). The limits of interpretation. Bloomington, IN: Indiana University Press
  • Gandhi, G. (2015, February 20). India’s greatest export to the world is its entertainment. exchange 4 media. Retrieved 5 January 2018, from https://www.exchange4media.com/TV/Guest-ColumnIndias-greatest- export-to-the-world-is%20itsentertainmentGauravGandhi_59155.html .
  • Geraghty, C. (1991). Women and soap opera: A study of prime time soaps. London: Polity.
  • Graney, M. J., & Graney, E. E. (1974). Communications activity substitutions in aging. Journal of Communication, 24(4), 88-96.
  • Gray, A. (1989). Household culture: women, television and video in the home. (Doctoral dissertation, University of York).
  • Greenberg, B. S. (1974). Gratifications of television viewing and their correlates for British children. In J. G. Blumler & E. Katz (Eds.), The uses of mass communications: Current perspectives on gratifications research (pp. 195-233). Beverly Hills, CA: SAGE.
  • Hajjaj, N. (2013). Beyond critical communication: Noor’s soap opera. Proceedings of the New York State Communication Association, 2012(1), 6. Hobson, D. (1982). Crossroads. London: Methuen London Ltd.
  • Hobson, D. (1989). Soap operas at work. Remote control: Television, audiences & cultural power, 150-167. Jenkins, H. (1992). Textual poachers: Television fans and participatory culture. New York and London: Routledge. Lecuyer, H. (2013). Soap operas dominate prime-time television in India. Retrieved 5 January 2018, from http://www.inaglobal.fr/en/television/article/soap-operas-dominate-prime-time-television-india.
  • Katz, E., Haas, H., & Gurevitch, M. (1973). On the use of the mass media for important things. American Sociological Review, 164-181.
  • Katz, E., Blumer, J. G., & Gurevitch, M. (1974). Uses of mass communication by the individual In W.P, Davison, & F.T, Yu. (Eds.) Mass communication research: Major issues and future directions. New York: Praeger Publishers Matheswaran, Y. (2017, May 5). Soap operas and the glorification of misery. The Hindu. Retrieved 5 January 2018, from https://www.thehindu.com/thread/
  • Mattelart, T. (2009). Globalization theories and media internalization: A critical appraisal. In Thussu, D. K. (Ed.), Internationalizing media studies (p. 32-48). Abingdon: Routledge.
  • McQuail, D., Blumler, J. G., & Brown, J. R. (1972). The television audience: A revised perspective. Media studies: A reader, 271-284.
  • Morley, D. (1992). Television, audiences, cultural studies. London & New York: Routledge.
  • Munshi, S. (2010). Prime-time soap operas on Indian television. India: Routledge.
  • Park, I. (2004). Internet usage of Korean and* American students: A uses and gratifications approach. The University of Southern Mississippi.
  • Rubin, A. M. (1983). Television uses and gratifications: The interactions of viewing patterns and motivations. Journal of Broadcasting, 27(1), 37–51.
  • Radway, J. (1991). Reading the romance: Women, patriarchy, and popular literature. Chapel Hill and London: The University of North Carolina Press.
  • Rosengren, K. E., & Windahl, S. (1972). Mass media consumption as a functional alternative. In D. McQuail (Ed.), Sociology of mass communications (pp. 166-194). Harmondsworth: Penguin.
  • Rosengren, K. E. (1974). Uses and gratifications: A paradigm outlined. In J. G. Blumler & E. Katz (Eds.), The uses of mass communications: Current perspectives on gratifications research (pp. 269–286). Beverly Hills,CA: Sage.
  • Rubin, A. M. (1983). Television uses and gratifications: The interactions of viewing patterns and motivations. Journal of Broadcasting, 27(1), 37-51.
  • Rubin, A. M. (1984). Ritualized and instrumental television viewing. Journal of Communication, 34(3), 67–77. Rubin, A. M. (2009). Uses and gratifications. The SAGE handbook of media processes and effects, 147-159. Rubin, A. M., & Perse, E. M. (1987). Audience activity and soap opera involvement a uses and effects investigation. Human Communication Research, 14(2), 246-268.
  • Seiter, E., Borchers, H., Kreutzer, G., & Warth, E.-M. (1989). Remote control: Television, audiences, and cultural power. London: Routledge Library Editions: Television.
  • Shanahan, J., & Morgan, M. (1999). Television and its viewers: Cultivation theory and research. Cambridge University Press.
  • Sherring, V. A. (2010). Women’s identity shaped by television in India: A study on Indian prosocial soap operas as cultural carriers. London, United Kingdom: Regent University School of Communication and the Arts.
  • Stanley, A. (2012, December 26). On Indian TV, ‘I Do’ Means to Honor and Obey the Mother-in-Law. NY Times, Retrieved 5 January 2018, from http://www.nytimes.com/2012/12/26/arts/television/indian-soap-operas-ruled-by-mothers-in-law.html
  • Yalkin, C., & Veer, E. (2018). Taboo on TV: gender, religion, and sexual taboos in transnationally marketed Turkish soap operas. Journal of Marketing Management, 34(13–14), 1149–1171. https://doi. org/10.1080/0267257X.2018.152.0738

An Alternative for Turkish Serials: Uses and Gratifications of Watching Indian Soap Operas by Turkish Female Viewers

Yıl 2022, Sayı: 40, 1 - 16, 30.06.2022
https://doi.org/10.17829/turcom.931464

Öz

In the past few years, the popularity of Indian soap operas has skyrocketed in Turkey, especially in 2016 due to Is Pyaar Ko Kya Naam Doon? (Bir Garip Aşk). The present article investigates female viewers’ motivations for watching Indian soap operas in Turkey. The study was conducted through qualitative research with semi-structured in-depth interviews with 30 female viewers between the ages of 22-60, who were primarily homemakers. This article has revealed five uses and gratifications of Turkish female viewers for watching Indian soaps: Identification, Guilty Pleasure, Relaxation and Escape, Moral Support, and Idealization. Results show that watching Indian soap operas is affected directly by participants’ favorability toward keeping social order (religious, traditional, and familial values) in the right way, their perceived concept of female power, and their willingness to live traditionally. The most unexpected and remarkable finding of this research is the use of watching Indian soaps as a protest against Turkish serials that include sexually explicit content and morally corruptive scenes. Unlike watching Westerner soaps, resistance cannot be found in the uses and gratifications of watching Indian soaps.

Kaynakça

  • Abelman, R., Atkin, D., & Rand, M. (1997). What viewers watch when they watch TV: Affiliation change as case study. Journal of Broadcasting & Electronic Media, 41(3), 360-379.
  • Berelson, B. (1949). What ‘missing the newspaper’ means? In P. F. Lazarsfeld & F. N. Stanton (Eds.), Communications Research 1949-1948 (pp. 111–129). New York: Harper.
  • Brown, M. E. (1994). Soap opera and women’s talk: the pleasure of resistance. London: Sage Publications.
  • Burch E. (2002). Media literacy, cultural proximity and TV aesthetics: why Indian soap operas work in Nepal and the Hindu diaspora. Media, Culture & Society, 24(4):571-579. doi:10.1177/016.344.370202400408 Carveth, R., & Alexander, A. (1985). Soap opera viewing motivations and the cultivation process. Journal of Broadcasting & Electronic Media, 29(3), 259-273.
  • Cevik, S. (2014). Turkish soap opera diplomacy : A western projection by a Muslim. Exchange: The Journal of Public Diplomacy, 5(1), 78–103.
  • Cohen, J., & Metzger, M. (1998). Social affiliation and the achievement of ontological security through interpersonal and mass communication. Critical Studies in Media Communication, 15(1), 41-60.
  • Czarniawska, B., Eriksson-Zetterquist, U., & Renemark, D. (2013). Women and work in family soap operas.Gender, Work, and Organization, 20(3), 267-282. Eco, U. (1990). The limits of interpretation. Bloomington, IN: Indiana University Press
  • Gandhi, G. (2015, February 20). India’s greatest export to the world is its entertainment. exchange 4 media. Retrieved 5 January 2018, from https://www.exchange4media.com/TV/Guest-ColumnIndias-greatest- export-to-the-world-is%20itsentertainmentGauravGandhi_59155.html .
  • Geraghty, C. (1991). Women and soap opera: A study of prime time soaps. London: Polity.
  • Graney, M. J., & Graney, E. E. (1974). Communications activity substitutions in aging. Journal of Communication, 24(4), 88-96.
  • Gray, A. (1989). Household culture: women, television and video in the home. (Doctoral dissertation, University of York).
  • Greenberg, B. S. (1974). Gratifications of television viewing and their correlates for British children. In J. G. Blumler & E. Katz (Eds.), The uses of mass communications: Current perspectives on gratifications research (pp. 195-233). Beverly Hills, CA: SAGE.
  • Hajjaj, N. (2013). Beyond critical communication: Noor’s soap opera. Proceedings of the New York State Communication Association, 2012(1), 6. Hobson, D. (1982). Crossroads. London: Methuen London Ltd.
  • Hobson, D. (1989). Soap operas at work. Remote control: Television, audiences & cultural power, 150-167. Jenkins, H. (1992). Textual poachers: Television fans and participatory culture. New York and London: Routledge. Lecuyer, H. (2013). Soap operas dominate prime-time television in India. Retrieved 5 January 2018, from http://www.inaglobal.fr/en/television/article/soap-operas-dominate-prime-time-television-india.
  • Katz, E., Haas, H., & Gurevitch, M. (1973). On the use of the mass media for important things. American Sociological Review, 164-181.
  • Katz, E., Blumer, J. G., & Gurevitch, M. (1974). Uses of mass communication by the individual In W.P, Davison, & F.T, Yu. (Eds.) Mass communication research: Major issues and future directions. New York: Praeger Publishers Matheswaran, Y. (2017, May 5). Soap operas and the glorification of misery. The Hindu. Retrieved 5 January 2018, from https://www.thehindu.com/thread/
  • Mattelart, T. (2009). Globalization theories and media internalization: A critical appraisal. In Thussu, D. K. (Ed.), Internationalizing media studies (p. 32-48). Abingdon: Routledge.
  • McQuail, D., Blumler, J. G., & Brown, J. R. (1972). The television audience: A revised perspective. Media studies: A reader, 271-284.
  • Morley, D. (1992). Television, audiences, cultural studies. London & New York: Routledge.
  • Munshi, S. (2010). Prime-time soap operas on Indian television. India: Routledge.
  • Park, I. (2004). Internet usage of Korean and* American students: A uses and gratifications approach. The University of Southern Mississippi.
  • Rubin, A. M. (1983). Television uses and gratifications: The interactions of viewing patterns and motivations. Journal of Broadcasting, 27(1), 37–51.
  • Radway, J. (1991). Reading the romance: Women, patriarchy, and popular literature. Chapel Hill and London: The University of North Carolina Press.
  • Rosengren, K. E., & Windahl, S. (1972). Mass media consumption as a functional alternative. In D. McQuail (Ed.), Sociology of mass communications (pp. 166-194). Harmondsworth: Penguin.
  • Rosengren, K. E. (1974). Uses and gratifications: A paradigm outlined. In J. G. Blumler & E. Katz (Eds.), The uses of mass communications: Current perspectives on gratifications research (pp. 269–286). Beverly Hills,CA: Sage.
  • Rubin, A. M. (1983). Television uses and gratifications: The interactions of viewing patterns and motivations. Journal of Broadcasting, 27(1), 37-51.
  • Rubin, A. M. (1984). Ritualized and instrumental television viewing. Journal of Communication, 34(3), 67–77. Rubin, A. M. (2009). Uses and gratifications. The SAGE handbook of media processes and effects, 147-159. Rubin, A. M., & Perse, E. M. (1987). Audience activity and soap opera involvement a uses and effects investigation. Human Communication Research, 14(2), 246-268.
  • Seiter, E., Borchers, H., Kreutzer, G., & Warth, E.-M. (1989). Remote control: Television, audiences, and cultural power. London: Routledge Library Editions: Television.
  • Shanahan, J., & Morgan, M. (1999). Television and its viewers: Cultivation theory and research. Cambridge University Press.
  • Sherring, V. A. (2010). Women’s identity shaped by television in India: A study on Indian prosocial soap operas as cultural carriers. London, United Kingdom: Regent University School of Communication and the Arts.
  • Stanley, A. (2012, December 26). On Indian TV, ‘I Do’ Means to Honor and Obey the Mother-in-Law. NY Times, Retrieved 5 January 2018, from http://www.nytimes.com/2012/12/26/arts/television/indian-soap-operas-ruled-by-mothers-in-law.html
  • Yalkin, C., & Veer, E. (2018). Taboo on TV: gender, religion, and sexual taboos in transnationally marketed Turkish soap operas. Journal of Marketing Management, 34(13–14), 1149–1171. https://doi. org/10.1080/0267257X.2018.152.0738
Toplam 32 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular İletişim ve Medya Çalışmaları
Bölüm Araştırma Makaleleri
Yazarlar

Yeliz Yücel 0000-0002-4327-3303

Yeşim Ceren Çapraz 0000-0001-5801-4163

Yayımlanma Tarihi 30 Haziran 2022
Gönderilme Tarihi 2 Mayıs 2021
Yayımlandığı Sayı Yıl 2022 Sayı: 40

Kaynak Göster

APA Yücel, Y., & Çapraz, Y. C. (2022). An Alternative for Turkish Serials: Uses and Gratifications of Watching Indian Soap Operas by Turkish Female Viewers. Türkiye İletişim Araştırmaları Dergisi(40), 1-16. https://doi.org/10.17829/turcom.931464