The effect of marine tourism activities and the integrated structure of rural tourism on destination attractivity: The case of Turkey-Edremit
Öz
Along with the Covid-19 pandemic, there have been some trend changes in the tourism attractiveness of cruise destinations. It is predicted that cruise tourists will be away from the city crowd and will prefer destinations that are intertwined with nature and rich in oxygen. Edremit district of Turkey/Balıkesir and the region; since it is one of the regions with the most oxygen in the world, including Mount Ida, is one of the favourite destinations. The aim of this study is to determine the effects of marine tourism activities on tourism attractiveness of destinations and reveal the integrated structure of marine tourism and rural tourism. In this research, data collection process was carried out with a questionnaire. Hypotheses have been tested using AMOS SEM and SPSS. According to the results, in the relationship between marine tourism attractiveness and marine tourism activities of Edremit, it is seen that there is a significant and positive relationship, excluding sea-sand-sun and water sports. The highest level of relationship is with cruise ships (p= 0.000, r= 0.298).
Anahtar Kelimeler
Tourism Attractiveness, Edremit, Marine Tourism-Rural Tourism, Turkey
Kaynakça
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