Hizmet Yönelimliliğin Yaşam Tatminine Etkisinde Girişimciliğin Aracılık Rolü: Üniversite Öğrencileri Üzerine Bir Araştırma

Öz

Bu çalışma üniversite öğrencilerinin hizmet yönelimliliklerinin yaşam tatminlerine etkisini ve bu etkide öğrencilerin girişimciliklerinin aracılık rolünün araştırılması amaçlanmaktadır. Araştırma verileri, Akdeniz Üniversitesi’ne bağlı Manavgat Meslek Yüksekokulu’nda farklı programlarda eğitim gören 713 öğrenciden anket tekniği ile elde edilmiştir. Araştırmada hipotezlerin test edilmesi için yapısal eşitlik modellemesi kullanılmıştır. Araştırmanın sonuçları, üniversite öğrencilerinin hizmet yönelimliliklerinin yaşam tatminleri üzerinde doğrudan etkisi olduğunu ortaya koymuştur. Diğer yandan, üniversite öğrencilerinin hizmet yönelimliliklerinin, onların girişimcilikleri üzerinde de etkili olduğu; öğrencilerin girişimciliklerinin de onların yaşam tatminini etkilediği tespit edilmiştir. Ayrıca, girişimciliğin hizmet yönelimlilik ile yaşam tatmini arasında kısmi aracılık rolünün olduğu da araştırmanın öne çıkan sonuçları arasındadır.

Anahtar Kelimeler

• Hizmet Yönelimlilik
• Girişimcilik
• Yaşam Tatmini
• Yapısal Eşitlik Modellemesi
• Üniversite Öğrencileri

The Mediating Role of Entrepreneurship in the Effect of Service Orientation on Life Satisfaction: A Study on University Students

Abstract

This study aims to investigate the effect of service orientation of university students on their life satisfaction and the mediating role of students' entrepreneurship in this effect. The research data were obtained by survey technique from 713 students studying in different programs at Manavgat Vocational School affiliated to Akdeniz University. Structural equation modeling was used to test the hypotheses in the study. The results of the study revealed that service orientation of university students has a direct effect on their life satisfaction. On the other hand, the service orientation of university students is also effective on their entrepreneurship; It has been determined that students' entrepreneurship also affects their life satisfaction. In addition, it is among the prominent results of the study that entrepreneurship has a partial mediating role between service orientation and life satisfaction.

Keywords

• Service Orientation
• Entrepreneursihp
• Life Satisfaction
• Structural Equation Modeling
• University Students

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