GERİLLA PAZARLAMA STRATEJİLERİ: DÜŞÜK BÜTÇEYLE BÜYÜK SONUÇLAR

Yıl 2024, Cilt: 7 Sayı: 1, 40 - 63, 03.07.2024

Mehmet Gökerik , Ahmet Gürbüz

https://doi.org/10.52736/ubeyad.1427218

Öz

Gerilla pazarlama, geleneksel pazarlama stratejilerinden farklı olarak, yaratıcı ve sıra dışı yaklaşımlar kullanarak düşük bütçeli kampanyalarla büyük etki yaratma amacını taşıyan bir pazarlama yöntemidir. Bu makalenin amacı, gerilla pazarlamanın temel kavramlarını, stratejilerini ve başarı faktörlerini analiz etmek ve vurgulamaktır. Gerilla pazarlama, özellikle küçük işletmeler ve girişimciler için önemlidir çünkü düşük bütçeli kampanyalarla büyük rakiplere karşı rekabet edebilme fırsatı sunar. Ayrıca, dijital dünyada gerilla pazarlamanın nasıl kullanılabileceği ve online varlığı artırmak için nasıl etkili bir şekilde kullanılabileceği de ele alınacaktır. Bu makale, gerilla pazarlamanın yaratıcı cesaret ve düşük maliyetli yaratıcılığın birleşimini temsil ettiğini ve işletmelerin büyüme ve farklılaşma yolunda önemli bir araç olduğunu vurgulamaktadır.

Anahtar Kelimeler

Gerilla Pazarlama, Yaratıcı Pazarlama Stratejileri, Düşük Bütçe Pazarlama, Pazarlama İnovasyonu, Pazarlama Stratejileri

Guerrilla Marketing Strategies: Achieving Big Results on A Small Budget

Öz

Guerilla marketing is a marketing approach that aims to create a significant impact with low-budget campaigns by utilizing creative and unconventional methods, distinct from traditional marketing strategies. The purpose of this article is to analyze and emphasize the fundamental concepts, strategies, and success factors of guerrilla marketing. Guerrilla marketing holds particular importance for small businesses and entrepreneurs as it offers the opportunity to compete against larger competitors through cost-effective campaigns. Additionally, the article will delve into how guerrilla marketing can be employed in the digital realm and effectively used to enhance online presence. This article underscores that guerrilla marketing represents the combination of creative courage and cost-effective innovation, serving as a significant tool for businesses in their journey towards growth and differentiation.

Anahtar Kelimeler

Guerilla Marketing, Creative Marketing Strategies, Low-Budget Marketing, Marketing Innovation, Marketing Strategies

Kaynakça

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