GATSBY’DEN DİJİTAL ÇAĞA: KİMLİK İNŞASININ VE AİDİYETİN SÜREKLİLİĞİ

Öz

Bu makale, kimlik ve aidiyet kurgusunu yirminci yüzyıl başından dijital çağa uzanan tarihsel dönemler boyunca inceler. F. Scott Fitzgerald’ın Muhteşem Gatsby romanı bir edebî mercek olarak kullanılır ve Gatsby’nin özenle kurulmuş kişiliğinin, benliği biçimlendirme ve sunma yönündeki kalıcı çabayı nasıl yansıttığı araştırılır. Performatif kimlik kuramından hareketle çözümleme, özgünlük sorusunun ötesine geçerek kimliğin bir maskeyle gizlenmediğini, performans yoluyla ve performans içinde kurulduğunu gösterir. Çalışma, kimliği kuran temel düzenekler olan tekrar, dolaşım ve tanınma üzerine odaklanır. Sosyal platformlar değişse de, dijital sistemler görünürlüğü ve tanınmayı artık algoritmik sıralama yoluyla düzenler. Makale, bu kalıcı dinamikleri izleyerek Muhteşem Gatsby’yi, değişen teknolojik bağlamlarda kimliğin ve aidiyetin nasıl kurulduğunu anlamak için eleştirel bir kaynak olarak okur. Çalışma, algoritmik benliğin modern performatif kimlikten bir kopuş olmadığını, onu dijital sistemler yoluyla yoğunlaştırdığını ve aynı görünürlük ve tanınma mantığını sürdürdüğünü savunur.

Anahtar Kelimeler

• Muhteşem Gatsby
• performatif kimlik
• algoritmik kimlik
• görünürlük ve tanınma
• gösteri kültürü

FROM GATSBY TO THE DIGITAL AGE: THE CONTINUITY OF IDENTITY CONSTRUCTION AND BELONGING

Öz

This article examines the construction of identity and belonging across historical periods, from the early twentieth century to the digital age. Using F. Scott Fitzgerald’s The Great Gatsby as a literary lens, it explores how Gatsby’s carefully curated persona reflects the enduring human effort to shape and present the self. Drawing on performative identity theory, the analysis moves beyond questions of authenticity to show that identity is constituted in and through performance, rather than simply masked by it. The study focuses on repetition, circulation, and recognition as the fundamental mechanisms that constitute identity. While social platforms have evolved, digital systems now mediate visibility and recognition through algorithmic ranking. By tracing these persistent dynamics, the article reads The Great Gatsby as a critical resource for understanding how identity and belonging are formed in changing technological contexts. It argues that the algorithmic self does not break from modern performative identity but intensifies it through digital systems, continuing the same logic of visibility and recognition.

Anahtar Kelimeler

• The Great Gatsby
• performative identity
• algorithmic identity
• visibility and recognition
• spectacle culture

Kaynakça

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