Effects of Social Media Addiction and Psychological Resilience On Online Purchasing Decisions

Öz

In this research, it was aimed to assess the influence of social media addiction and psychological resilience on online purchasing decisions from a marketing standpoint. A survey was administered to 384 university students, comprising a demographic questionnaire, the Online Decision-Making Scale (ODMS), the Social Media Addiction Scale (SMAS), and the Psychological Resilience Scale (PRS). Psychological resilience (PRS) exhibited a significant negative correlation with sensitivity to brand dimension of ODMS. SMAS total scores were positively correlated with sensitivity to quality, sensitivity to brand, sensitivity to innovation, sensitivity to mobility and sensitivity to web interface. The effect of social media addiction on online purchase decisions was statistically significant and positive, while the effect of psychological resilience was statistically insignificant. The findings indicate that university students' addiction to social media positively influences their online shopping behavior. As levels of social media addiction increase, students tend to engage in more online purchases.

Anahtar Kelimeler

• Social Media Addiction
• Psychological Resilience
• Purchase Decision

Sosyal Medya Bağımlılığı ve Psikolojik Dayanıklılığın Çevrimiçi Satın Alma Kararlarına Etkileri

Öz

Bu araştırmada, sosyal medya bağımlılığı ve psikolojik dayanıklılığın çevrimiçi satın alma kararları üzerindeki etkisinin pazarlama açısından değerlendirilmesi amaçlanmıştır. Demografik bir anket, Çevrimiçi Karar Verme Ölçeği, Sosyal Medya Bağımlılığı Ölçeği ve Psikolojik Dayanıklılık Ölçeğinden oluşan bir anket 384 üniversite öğrencisine uygulanmıştır. Araştırma sonuçlarına göre, psikolojik dayanıklılık çevrimiçi karar verme ölçeğinin markaya duyarlılık boyutu ile anlamlı bir negatif korelasyon sergilemiştir. Sosyal medya bağımlılığı toplam puanları kaliteye duyarlılık, markaya duyarlılık, yeniliğe duyarlılık, mobiliteye duyarlılık ve web arayüzüne duyarlılık ile pozitif korelasyon göstermiştir. Sosyal medya bağımlılığının çevrimiçi satın alma kararları üzerindeki etkisi istatistiksel olarak anlamlı ve pozitif iken, psikolojik dayanıklılığın etkisi istatistiksel olarak anlamsızdır. Bulgular, üniversite öğrencilerinin sosyal medya bağımlılığının online alışveriş davranışlarını olumlu yönde etkilediğini göstermektedir. Sosyal medya bağımlılık düzeyleri arttıkça, öğrenciler daha fazla çevrimiçi alışveriş yapma eğilimindedir.

Anahtar Kelimeler

• Soysal medya bağımlılığı
• Psikolojik dayanıklılık
• Satın alma kararları

Kaynakça

1. Al-Adwan, A. S., Kokash, H., Adwan, A. A., Alhorani, A., & Yaseen, H. (2020). Building Customer Loyalty in Online Shopping: The Role of Online Trust, Online Satisfaction and Electronic Word of Mouth. International Journal of Electronic Marketing and Retailing, 11(3), 278-306.
2. Andic, S., & Batıgün, A. D. (2021). Development of Internet Addiction Scale Based on DSM-5 Diagnostic Criteria: An Evaluation in Terms of Internet Gaming Disorder. Turk Psikiyatri Dergisi, 32(1), 33-42.
3. Bari, M. W., Ghaffar, M., & Ahmad, B. (2020). Knowledge-Hiding Behaviors and Employees’ Silence: Mediating Role of Psychological Contract Breach. Journal of Knowledge Management, 24(9), 2171-2194.
4. Bayrakdaroğlu, F., Taşçıoğlu, M., & Özkoç, H. (2017). Online Karar Verme Tarzları Ölçeğinin Türkçe’ye Uyarlanması. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 28, 159–69.
5. Chang, H. H., & Meyerhoefer, C. D. (2021). COVID‐19 and the Demand for Online Food Shopping Services: Empirical Evidence from Taiwan. American Journal of Agricultural Economics, 103(2), 448-465.
6. Cheng, C., Lau, Y. C., Chan, L., & Luk, J. W. (2021). Prevalence of Social Media Addiction Across 32 Nations: Meta-Analysis with Subgroup Analysis of Classification Schemes and Cultural Values. Addictive behaviors, 117, 1-8.
7. Chew, P. K., & Wong, C. M. (2022). Internet Gaming Disorder in the DSM-5: Personality and Individual Differences. Journal of Technology in Behavioral Science, 7(4), 516-523.
8. Columb, D., Hussain, R., & O’Gara, C. (2020). Addiction Psychiatry and COVID-19: Impact on Patients and Service Provision. Irish Journal of Psychological Medicine, 37(3), 164-168.

9. Cuong, D. T. (2023). Influence of Customers' Sales Promotion and Internet Reviews on Trust and Impulse Purchasing. In Proceedings of the 2023 14th International Conference on E-business, Management and Economics, 57-62. https://doi.org/10.1145/3616712.3616714
10. Danilwan, Y., Isnaini, D. B. Y., & Pratama, I. (2020). Psychological Contract Violation: A Bridge between Unethical Behavior and Trust. Systematic Reviews in Pharmacy, 11(7), 54-60.
11. Deardorff, A. V. (2001). International Provision of Trade Services, Trade and Fragmentation. Review of International Economics, 9(2), 233-248.
12. Doğan, T. (2015). Kısa Psikolojik Sağlamlık Ölçeği’nin Türkçe Uyarlaması: Geçerlik ve Güvenirlik Çalışması. The Journal of Happiness & Well-Being, 3(1), 93-102.
13. Estreder, Y., Rigotti, T., Tomás, I., & Ramos, J. (2020). Psychological Contract and Organizational Justice: The Role of Normative Contract. Employee Relations: The International Journal, 42(1), 17-34.
14. Fabris, M. A., Marengo, D., Longobardi, C., & Settanni, M. (2020). Investigating the Links between Fear of Missing Out, Social Media Addiction and Emotional Symptoms in Adolescence: The Role of Stress Associated with Neglect and Negative Reactions on Social Media. Addictive Behaviors, 106, 106364. https://doi.org/10.1016/j.addbeh.2020.106364
15. Gordon, S. (2020). Organizational Support Versus Supervisor Support: The Impact on Hospitality Managers’ Psychological Contract and Work Engagement. International Journal of Hospitality Management, 87, 102374. https://doi.org/10.1016/j.ijhm.2019.102374
16. Gupta, R., Taneja, N., Anand, T., Gupta, A., Gupta, R., Jha, D., & Singh, S. (2021). Internet Addiction, Sleep Quality and Depressive Symptoms Amongst Medical Students in Delhi, India. Community mental health journal, 57, 771-776.
17. Haand, R., & Shuwang, Z. (2020). The Relationship Between Social Media Addiction and Depression: A Quantitative Study Among University Students in Khost, Afghanistan. International Journal of Adolescence and Youth, 25(1), 780-786.
18. Hauck, C., Cook, B., & Ellrott, T. (2020). Food Addiction, Eating Addiction and Eating Disorders. Proceedings of the Nutrition Society, 79(1), 103-112.
19. Hazaea, S. A., Al-Matari, E. M., Zedan, K., Khatib, S. F., Zhu, J., & Al Amosh, H. (2022). Green Purchasing: Past, Present and Future. Sustainability, 14(9), 5008. https://doi.org/10.3390/su14095008
20. Heilig, M., MacKillop, J., Martinez, D., Rehm, J., Leggio, L., & Vanderschuren, L. J. (2021). Addiction as a Brain Disease Revised: Why It Still Matters and the Need for Consilience. Neuropsychopharmacology, 46(10), 1715-1723.
21. Horvath, J., Mundinger, C., Schmitgen, M. M., Wolf, N. D., Sambataro, F., Hirjak, D., ... & Wolf, R. C. (2020). Structural and Functional Correlates of Smartphone Addiction. Addictive Behaviors, 105, 106334. https://doi.org/10.1016/j.addbeh.2020. 106334
22. Hulme, P. E. (2021). Unwelcome Exchange: International Trade as a Direct and Indirect Driver of Biological Invasions Worldwide. One Earth, 4(5), 666-679.
23. Jaller, M., & Pahwa, A. (2020). Evaluating The Environmental Impacts of Online Shopping: A Behavioral and Transportation Approach. Transportation Research Part D: Transport and Environment, 80, 102223. https://doi.org/10.1016/j.trd.2020.102223
24. Karasar, N. (2014). Bilimsel Araştırma Yöntemi. (26.baskı). Ankara: Nobel Yayınevi.
25. Knapp, J. R., Diehl, M. R., & Dougan, W. (2020). Towards a Social-Cognitive Theory of Multiple Psychological Contracts. European Journal of Work and Organizational Psychology, 29(2), 200-214.
26. Knuth, T., & Ahrholdt, D. C. (2022). Consumer Fraud in Online Shopping: Detecting Risk Indicators Through Data Mining. International Journal of Electronic Commerce, 26(3), 388-411.
27. Lăzăroiu, G., Neguriţă, O., Grecu, I., Grecu, G., & Mitran, P. C. (2020). Consumers’ Decision-Making Process on Social Commerce Platforms: Online Trust, Perceived Risk and Purchase Intentions. Frontiers in Psychology, 11, 890. https://doi.org/10.3389/fpsyg.2020.00890
28. Legenvre, H., Henke, M., & Ruile, H. (2020). Making Sense of the Impact of the Internet of Things on Purchasing and Supply Management: A Tension Perspective. Journal of Purchasing and Supply Management, 26(1), 100596. https://doi.org/10.1016/j.pu rsup.2019.100596
29. Lindenberg, K., Kindt, S., & Szász-Janocha, C. (2020). Internet Addiction in Adolescents: The PROTECT Program for Evidence-Based Prevention and Treatment. Springer Nature.
30. Lüscher, C., Robbins, T. W., & Everitt, B. J. (2020). The Transition to Compulsion in Addiction. Nature Reviews Neuroscience, 21(5), 247-263.
31. Morina, F., Hysa, E., Ergün, U., Panait, M., & Voica, M. C. (2020). The Effect of Exchange Rate Volatility on Economic Growth: Case of the CEE Countries. Journal of Risk and Financial Management, 13(8), 1-13.
32. Peña-García, N., Gil-Saura, I., Rodríguez-Orejuela, A., & Siqueira-Junior, J. R. (2020). Purchase Intention and Purchase Behavior Online: A Cross-Cultural Approach. Heliyon, 6(6), 1-11.
33. Rachubińska, K., Cybulska, A. M., & Grochans, E. (2021). The Relationship Between Loneliness, Depression, Internet and Social Media Addiction Among Young Polish Women. Eur Rev Med Pharmacol Sci, 25(4), 1982-1989.
34. Şahin, C., & Yağcı, M. (2017). Sosyal Medya Bağımlılığı Ölçeği- Yetişkin Formu: Geçerlilik ve Güvenirlik Çalışması. Ahi Evran Üniversitesi Kırşehir Eğitim Fakültesi Dergisi (KEFAD), 18(1), 523-538.
35. Sandhya, S., & Sulphey, M. M. (2020). Influence of Empowerment, Psychological Contract and Employee Engagement on Voluntary Turnover Intentions. International Journal of Productivity and Performance Management, 70(2), 325-349.
36. Sinurat, M., Heikal, M., Simanjuntak, A., Siahaan, R., & Ilham, R. N. (2021). Product Quality on Consumer Purchase Interest with Customer Satisfaction as a Variable Intervening in Black Online Store High Click Market: Case Study on Customers of The Tebing Tinggi Black Market Online Store. Morfai Journal, 1(1), 13-21.
37. Sujarwoto, Saputri, R. A. M., & Yumarni, T. (2023). Social Media Addiction and Mental Health Among University Students During the COVID-19 Pandemic in Indonesia. International Journal of Mental Health and Addiction, 21(1), 96-110.
38. Sun, Y., & Zhang, Y. (2021). A Review of Theories and Models Applied in Studies of Social Media Addiction and Implications for Future Research. Addictive behaviors, 114, 106699. https://doi.org/10.1016/j.addbeh.2020.106699
39. Talis, G. (2022). Internet Addiction. Substance and Non-Substance Related Addictions: A Global Approach, 99-107, https://doi.org/10.1007/978-3-030-84834-7_7
40. Talwar, S., Dhir, A., Kaur, P., & Mäntymäki, M. (2020). Barriers Toward Purchasing from Online Travel Agencies. International Journal of Hospitality Management, 89, 1-12.
41. Tran, V. D. (2020). The Relationship Among Product Risk, Perceived Satisfaction and Purchase Intentions for Online Shopping. The Journal of Asian Finance, Economics and Business, 7(6), 221-231.
42. Turanlı, M., & Yılmaz, K. (2023). Linearization Problems in Managerial Sciences. Prof. Dursun Kose, Ph. D., 438. Tzeng, S. Y., Ertz, M., Jo, M. S., & Sarigöllü, E. (2021). Factors Affecting Customer Satisfaction on Online Shopping Holiday. Marketing Intelligence & Planning, 39(4), 516-532.
43. Uram, P., & Skalski, S. (2022). Still Logged in? The Link between Facebook Addiction, Fomo, Self-Esteem, Life Satisfaction and Loneliness in Social Media Users. Psychological Reports, 125(1), 218-231.
44. Ventre, I., & Kolbe, D. (2020). The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective. Journal of International Consumer Marketing, 32(4), 287-299.
45. Widagdo, B., & Roz, K. (2021). Hedonic Shopping Motivation and Impulse Buying: The Effect of Website Quality on Customer Satisfaction. The Journal of Asian Finance, Economics, and Business, 8(1), 395-405.
46. Xu, L. X., Wu, L. L., Geng, X. M., Wang, Z. L., Guo, X. Y., Song, K. R., ... & Potenza, M. N. (2021). A Review of Psychological Interventions for Internet Addiction. Psychiatry Research, 302, 114016. https://doi.org/10.1016/j.psychres.2021.114016
47. Yılmaz, K., & Turanlı, M. (2023). A Multi-disciplinary Investigation of Linearization Deviations in Different Regression Models. Asian Journal of Probability and Statistics, 22(3), 15-19.