Dijital Liderliğin İş Performansına Etkisinde Örgütsel Özdeşleşme ve İş Tatmininin Aracı Rolü

Öz

Bu araştırmanın amacı, dijital liderliğin öğretmenlerin iş performansı üzerindeki etkisini incelemek ve bu ilişkide örgütsel özdeşleşme ile iş tatmininin aracılık rollerini belirlemektir. Araştırma verileri, 2025-2026 eğitim-öğretim yılında Kars İl Millî Eğitim Müdürlüğüne bağlı resmî ve özel eğitim kurumlarında görev yapan öğretmenlerden anket yöntemiyle toplanmış, veri toplama süreci sonunda analize uygun 406 anket değerlendirmeye alınmıştır. Araştırmada nicel araştırma yöntemi benimsenmiş, veriler IBM SPSS ve AMOS programları kullanılarak çözümlenip analiz edilmiştir. Bulgular, dijital liderliğin iş performansı, örgütsel özdeşleşme ve iş tatmini üzerinde pozitif ve anlamlı etkiye sahip olduğunu göstermiştir. Ayrıca örgütsel özdeşleşme ve iş tatmininin iş performansını anlamlı biçimde artırdığı belirlenmiştir. Aracılık analizleri sonucunda iş tatmininin dijital liderlik ile iş performansı arasındaki ilişkide kısmi aracılık rolü üstlendiği, örgütsel özdeşleşmenin ise anlamlı bir aracılık etkisi göstermediği tespit edilmiştir.

Anahtar Kelimeler

• Dijital Liderlik
• İş Performansı
• Örgütsel Özdeşleşme
• İş Tatmini

The Mediating Role of Organizational Identification and Job Satisfaction in the Effect of Digital Leadership on Business Performance

Öz

The aim of this study is to examine the effect of digital leadership on teachers’ job performance and to determine the mediating roles of organizational identification and job satisfaction in this relationship. The research data were collected through a questionnaire administered to teachers working in public and private educational institutions affiliated with the Kars Provincial Directorate of National Education during the 2025-2026 academic year. A total of 406 valid questionnaires were included in the analyses. A quantitative research design was employed, and the data were analyzed using IBM SPSS and AMOS software. The findings revealed that digital leadership has a significant and positive effect on job performance, organizational identification, and job satisfaction. Furthermore, both organizational identification and job satisfaction were found to significantly enhance job performance. The mediation analyses indicated that job satisfaction partially mediates the relationship between digital leadership and job performance, whereas organizational identification does not have a significant mediating effect.

Anahtar Kelimeler

• Digital Leadership
• Job Performance
• Organizational Identification
• Job Satisfaction

Kaynakça

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