EVALUATION OF SHARING ECONOMY IN EXPERIENTIAL APPEALING

Yıl 2020, Sayı: 26, 53 - 66, 13.01.2020

Gökhan Akel

https://doi.org/10.18092/ulikidince.571662

Cited By: 1

Öz

Günümüzde, tasarruf ekonomisine olan ilgi ve bilinçli
tüketicilerin artması, paylaşım ekonomisinin gelişmiş ve gelişmekte olan
pazarlarda hızlıca büyümesine sebep olmuştur. Bu yeni ve dinamik ekonomi
anlayışı birçok sektörde artan örnekler ile karşımıza çıkmaktadır. Bu çalışma,
paylaşım ekonomisi ile onu cazip kılan yaklaşımları sınıflandırmayı, paylaşım
ekonomisi ile deneyimsel çekicilik arasında kavramsal bir çerçeve oluşturmayı
amaçlamaktadır. Literatür göz önüne alındığında sosyal, ekonomik ve finansal,
çevresel, teknolojik ve deneyimsel çekicilerin paylaşım ekonomisinin temel
unsurları olduğu anlaşılmıştır. Mal ve hizmet sunmanın yanı sıra deneyim
sunmak, turizm ve konaklama, yiyecek-içecek ve eğlence sektörü dâhil birçok
alanda ön plana çıkmaktadır. Ancak, paylaşım ekonomisi literatüründe deneyim
konusunda çok az sayıda çalışma vardır. Bu çalışma, ilgili sektörlerde deneyime
önem verilmesi ve deneyimin kalıcılığının göz önünde bulundurulması gerektiğini
vurgulamaktadır.

Anahtar Kelimeler

Paylaşım ekonomisi, sürdürülebilirlik, deneyimsel çekicilik

EVALUATION OF SHARING ECONOMY IN EXPERIENTIAL APPEALING

Öz

Today, the interest in the savings economy and
the increase of conscious consumers has led to the swift growth of the sharing
economy in developed and developing markets. This new and dynamic understanding
of the economy emerges with increasing examples in many sectors. This study
aims to classify the approaches that make the sharing economy appealing and it
aims to provide a conceptual framework between the sharing economy and
experiential appealing. Given the literature, it was understood that social,
economic and financial, environmental, technological and experiential appealing
factors are the fundamental elements of the sharing economy. Providing goods
and services, as well as providing experience, stands out in many areas
including tourism and accommodation, food-beverage and entertainment. However,
there are very few studies on the experience in the sharing economy literature.
This study emphasizes that experience should be given importance in the
relevant sectors and the permanence of experience should be taken into
consideration.

Anahtar Kelimeler

Sharing economy, sustainability, experiential appealing

Kaynakça

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