Yıl 2020, Cilt , Sayı 26, Sayfalar 1 - 18 2020-01-13

PAZARLAMADA SES SEMBOLİZMİ: SES SEMBOLİZMİNİ ARAŞTIRAN PAZARLAMA ÇALIŞMALARININ ÜZERİNE BÜTÜNCÜL BİR İNCELEME
Sound Symbolism in Marketing: An Integrative Review of Marketing Studies into Sound Symbolism

İlkin YARAN ÖGEL [1] , Gül BAYRAKTAROĞLU [2]


Özellikle 2000’li yılların başından itibaren, ses sembolizmi üzerine yapılan pazarlama çalışmalarında artış olmasına rağmen, mevcut literaturde bu çalışmaları bütüncül bir şekilde ele alan herhangi bir çalışma bulunmamaktadır. Bu boşluğu doldurmak için bu çalışma 1970-2019 yılları arasında ses sembolizmi olgusunu inceleyen 46 tane pazarlama çalışmasına ilişkin geniş çaplı bir inceleme sunmaktadır. Derlenen makaleler, çalışmaların kapsamı, yöntemi ve incelenen kavramsal alanlar açısından içerik analizi ile incelenmiştir. Analiz sonuçları, ses sembolizmi olgusunun mevcut pazarlama literatüründe hızla gelişme göstermesine rağmen ses sembolizmi üzerine yapılan çalışmaların hala geliştirilebileceğini göstermektedir. Bu çalışmanın, ilgili mevcut bilgi birikimine bütünlükçü bir yaklaşım sunarak ve mevcut literatürdeki eksiklikleri göstererek gelecek çalışmalara da katkı sağlaması beklenmektedir.


Despite an increase in marketing research on sound symbolism particularly since the beginning of 2000s, there is a lack of integrative review of the empirical marketing studies regarding sound symbolism. To address this gap, this study offers a comprehensive review of 46 sound symbolism related marketing articles published between 1970 and 2019. The compiled articles were examined through content analysis in terms of the scope of research, methodology, and conceptual issues. The results indicate that despite the significant progress in the extant sound symbolism literature with respect to marketing, marketing research on sound symbolism is still at the stage of development. This study is expected to contribute to the pertinent body of knowledge by introducing an integrative literature review of sound symbolic marketing research and to further marketing studies by indicating the gaps that were not addressed by previous marketing research.


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Birincil Dil en
Konular Sosyal
Bölüm MAKALELER
Yazarlar

Orcid: 0000-0003-3414-753X
Yazar: İlkin YARAN ÖGEL (Sorumlu Yazar)
Kurum: Afyon Kocatepe Üniversitesi
Ülke: Turkey


Yazar: Gül BAYRAKTAROĞLU
Kurum: Dokuz Eylül Üniversitesi
Ülke: Turkey


Tarihler

Yayımlanma Tarihi : 13 Ocak 2020

Bibtex @araştırma makalesi { ulikidince573615, journal = {Uluslararası İktisadi ve İdari İncelemeler Dergisi}, issn = {1307-9832}, eissn = {1307-9859}, address = {}, publisher = {Kenan ÇELİK}, year = {2020}, volume = {}, pages = {1 - 18}, doi = {10.18092/ulikidince.573615}, title = {Sound Symbolism in Marketing: An Integrative Review of Marketing Studies into Sound Symbolism}, key = {cite}, author = {YARAN ÖGEL, İlkin and BAYRAKTAROĞLU, Gül} }
APA YARAN ÖGEL, İ , BAYRAKTAROĞLU, G . (2020). Sound Symbolism in Marketing: An Integrative Review of Marketing Studies into Sound Symbolism. Uluslararası İktisadi ve İdari İncelemeler Dergisi , (26) , 1-18 . DOI: 10.18092/ulikidince.573615
MLA YARAN ÖGEL, İ , BAYRAKTAROĞLU, G . "Sound Symbolism in Marketing: An Integrative Review of Marketing Studies into Sound Symbolism". Uluslararası İktisadi ve İdari İncelemeler Dergisi (2020 ): 1-18 <https://dergipark.org.tr/tr/pub/ulikidince/issue/50945/573615>
Chicago YARAN ÖGEL, İ , BAYRAKTAROĞLU, G . "Sound Symbolism in Marketing: An Integrative Review of Marketing Studies into Sound Symbolism". Uluslararası İktisadi ve İdari İncelemeler Dergisi (2020 ): 1-18
RIS TY - JOUR T1 - Sound Symbolism in Marketing: An Integrative Review of Marketing Studies into Sound Symbolism AU - İlkin YARAN ÖGEL , Gül BAYRAKTAROĞLU Y1 - 2020 PY - 2020 N1 - doi: 10.18092/ulikidince.573615 DO - 10.18092/ulikidince.573615 T2 - Uluslararası İktisadi ve İdari İncelemeler Dergisi JF - Journal JO - JOR SP - 1 EP - 18 VL - IS - 26 SN - 1307-9832-1307-9859 M3 - doi: 10.18092/ulikidince.573615 UR - https://doi.org/10.18092/ulikidince.573615 Y2 - 2019 ER -
EndNote %0 Uluslararası İktisadi ve İdari İncelemeler Dergisi Sound Symbolism in Marketing: An Integrative Review of Marketing Studies into Sound Symbolism %A İlkin YARAN ÖGEL , Gül BAYRAKTAROĞLU %T Sound Symbolism in Marketing: An Integrative Review of Marketing Studies into Sound Symbolism %D 2020 %J Uluslararası İktisadi ve İdari İncelemeler Dergisi %P 1307-9832-1307-9859 %V %N 26 %R doi: 10.18092/ulikidince.573615 %U 10.18092/ulikidince.573615
ISNAD YARAN ÖGEL, İlkin , BAYRAKTAROĞLU, Gül . "Sound Symbolism in Marketing: An Integrative Review of Marketing Studies into Sound Symbolism". Uluslararası İktisadi ve İdari İncelemeler Dergisi / 26 (Ocak 2020): 1-18 . https://doi.org/10.18092/ulikidince.573615
AMA YARAN ÖGEL İ , BAYRAKTAROĞLU G . Sound Symbolism in Marketing: An Integrative Review of Marketing Studies into Sound Symbolism. UİİİD. 2020; (26): 1-18.
Vancouver YARAN ÖGEL İ , BAYRAKTAROĞLU G . Sound Symbolism in Marketing: An Integrative Review of Marketing Studies into Sound Symbolism. Uluslararası İktisadi ve İdari İncelemeler Dergisi. 2020; (26): 18-1.