Yıl 2020, Cilt , Sayı 27, Sayfalar 123 - 140 2020-04-08



Hamileliği takiben annelik kimliğinin inşası ve müzakeresinde tüketimin rolünün önemi çeşitli çalışmalarda ifade edilmiştir (bkz. Clarke, 2004:55; Ogle vd., 2013:136; Andersen vd., 2008: 94). Kadınlar annelik kimliğine geçişi kolaylaştırmak için çeşitli ürün ve hizmetlerden yardım almaktadırlar. Tüketici öz-kontrolü yiyecek tüketimi, duygusal tepkiler, odaklanma ve harcamalar gibi farklı alanlarda değerlendirilebilmektedir (Tuk vd,. 2015). Önemli bir tüketici grubu olan annelerin harcamalarındaki öz-kontrolünün analizinin hâlihazırda son derece büyük ve halen gelişmekte olan anne-çocuk pazarı için önemli bulgular ortaya koyacağı beklenmektedir. Bu bağlamda araştırmanın amacı anneler özelinde tüketicilerin harcama öz-kontrolünün farklı durumlarda (örneğin kişinin kendisi ve çocuğu için) ne şekilde farklılaştığının ortaya konmasıdır. Anneler hem kendileri hem de çocukları için harcama yaptıklarından dolayı araştırma sorusunun aydınlatılması açısından uygun bulunmuşlar, araştırmanın örneklem grubu olarak bu sebeple belirlenmişlerdir.  Çalışmanın literatüre en önemli katkısının tüketicinin harcama öz-kontrolü ve alt boyutları açısından durumsal olarak farklı davrandığını göstermesi olduğu ifade edilebilir. 

The importance of consumption in the construction and negotiation of motherhood identity following pregnancy has been expressed in several studies (see Clarke, 2004: 55; Ogle et al., 2013: 136; Andersen et al., 2008: 94). Women receive help from a variety of products and services to facilitate the transition to motherhood identity. Consumer self-control can be evaluated in different areas such as food consumption, emotional responses, consumer spending  etc. (Tuk et al., 2015). It is expected that the analysis of self-control in expenditures of mothers, an important consumer group, will reveal important findings for the extremely large and still developing mother-child market. In this context, the aim of the research is to determine how the consumption self-control of consumers varies in different situations (eg for the person and the child). The mothers were found to be a promising sample for clarifying the research question due to the fact that they spend for both themselves and their children. It can be stated that the most important contribution of the study to the literature is that it shows that the consumer behaves differently in terms of spending self-control and sub-dimensions depending on the context.

  • Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. DOI: 10.1016/0749-5978(91)90020-T
  • Arnould, Eric J. and Thompson C. J. (2005). Consumer Culture Theory (CCT): Twenty Years of Research. Journal of Consumer Research, 31 (March), 868–882. DOI: 10.1086/426626
  • Arnould, Eric J. and Price, L. L. (2000). Authenticating Acts and Authoritative Performances: Questing for Self and Community, in The Why of Consumption: Contemporary Perspectives on Consumers Motives, Goals, and Desires, eds. S. Ratneshwar, D. G. Mick, C. Huffman, pp: 140-163. London: Routledge.
  • Askegaard, S., and Linnet, J. T. (2011). Towards an epistemology of consumer culture theory. Marketing Theory, 11(4), 381–404. DOI: 10.1177/1470593111418796.
  • Ayadi, N., Giraud, M. and Gonzalez, C. (2013). An investigation of consumers’ self-control mechanisms when confronted with repeated purchase temptations: Evidence from online private sales. Journal of Retailing and Consumer Services, 20 (2013), 272–281. DOI: 10.1016/j.jretconser.2013.01.010
  • Banerjee, M. S. (2017). A Study on Mothers’ Buying Behavior for Their Kids: A Mumbai Perspective. International Journal of Research in Finance and Marketing, 7(6), 101-118. http://euroasiapub.org/wp-content/uploads/2017/07/11FMJune-5063.pdf
  • Banister E. and Hogg, M. (2007). The Self-Determination Processes of New Mothers, in E - European Advances in Consumer Research Vol. (8), eds. Stefania
  • Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, pp: 399-401. MN : Association for Consumer Research.
  • Bartels, D. M., and Urminsky, O. (2015). To know and to care: How awareness and valuation of the future jointly shape consumer spending. Journal of Consumer Research, 41(6), 1469-1485.
  • Baumeister, R. F. (2002). Yielding to Temptation: Self-Control Failure, Impulsive Purchasing and Consumer Behavior. Journal of Consumer Research, 28(4), 670-676. DOI: 10.1086/338209.
  • Baumeister, R. F. and Vohs, K. D. (2007). Self-Regulation, Ego Depletion, and Motivation. Social and Personality Psychology Compass 1/1, 115–128. DOI: 10.1111/j.1751-9004.2007.00001.x
  • Baumeister, R. F., Gailliot, M., DeWall, N. and Oaten, M. (2006). Self-Regulation and Personality: How Interventions Increase Regulatory Success, and How Depletion Moderates the Effects of Traits on Behavior. Journal of Personality, 74(6), 1773-1802. DOI: 10.1111/j.1467-6494.2006.00428.x
  • Baumeister, R. F., Sparks, E. A., Stillman, T. F. and Vohs, K. D. (2008). Free will in consumer behavior: Self-control, ego depletion, and choice. Journal of Consumer Psychology, 18 (2008), 4–13. DOI: 10.1016/j.jcps.2007.10.002
  • Bearden, W. O. and Haws, K. L. (2012). How low spending control harms consumers. Journal of the Academy of Marketing Science, 40(1), 181–193. DOI: 10.1007/s11747-011-0282-1
  • Belk, R. W. (1975). Situational Variables and Consumer Behavior. Journal of Consumer Research, 2 (3), 157-164. www.jstor.org/stable/2489050.
  • Cheema, A. and Dilip, S. (2006). Malleable Mental Accounting: The Effect of Flexibility on the Justification of Attractive Spending and Consumption Decisions. Journal of Consumer Psychology, 16(1), 33–44. DOI: 10.1207/s15327663jcp1601_6
  • Darley, W. K. and Lim, J. S. (1986). Family Decision Making in Leisure-Time Activities: an Exploratory Investigation of the Impact of Locus of Control, Child Age Influence Factor and Parental Type on Perceived Child Influence, in NA - Advances in Consumer Research Vol. 13, eds. Richard J. Lutz. Pp: 370-374. Provo, UT : Association for Consumer Research.
  • Davis, S. W. (2005). The (In)Effectiveness of Self-Control Interventions. Dissertation submitted to the Office of Graduate and Professional Studies of Texas A&M University.
  • Dewitte, S., Pandelaere, M., Briers, B. and Warlop, L. (2005). Cognitive Load has Negative After Effects on Consumer Decision Making (October 2005). Working paper DOI:10.2139
  • Diamantopoulos, A. and Siguaw, J.A. (2000). Introducing LISREL. London: Sage
  • Dilley, R. M. (2002). The problem of context in social and cultural anthropology. Language & Communication, 22(4), 437–456. DOI: 10.1016/s0271-5309(02)00019-8
  • Fishbein, M., and Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.
  • Fusaro, M. A. (2008). Debit vs Credit: A Model of Self-Control with Evidence From Checking Accounts. Working Paper, (East Carolina University, 2008).
  • Gonçalves, D. (2012). Self-Regulation: Consumer Non-Behavior. Psychology Today. https://www.psychologytoday.com/us/blog/there-are-free-lunches/201201/self-regulation-consumer-non-behavior Date of access: March 5th, 2019.
  • Haws, K. L., Bearden, W. O. and Nenkov, G. Y. (2012). Consumer Spending Self Control Effectiveness and Outcome Elaboration Prompts. Journal of the Academy of Marketing Science, 40(5), 695-710.
  • Haws, K. L., Davis, S., Dholakia, U. and Yoon, Y. (2014). Control Over What? Assessing General and Domain- Specific Self-Control, in NA - Advances in Consumer Research eds. Cotte J. and Wood, S. Vol. 42, pp. 506-507. Duluth, MN : Association for Consumer Research.
  • Hays, S. (1996). The Cultural Contradictions of Motherhood. New Haven: Yale University.
  • Hoch, S. J. and Loewenstein, G. F. (1991). Time-Inconsistent Preferences and Consumer Self-Control. Journal of Consumer Research, 17(3), 492-507. DOI: 10.1086/208573
  • Hofmann, W., Strack, F., and Deutsch, R. (2008). Free to buy? Explaining self-control and impulse in consumer behavior. Journal of Consumer Psychology 18 (1), 22–26. DOI: 10.1016/j.jcps.2007.10.005.
  • Hooper, D., Coughlan, J. and Mullen, M. R. (2008). Structural Equation Modelling: Guidelines for Determining Model Fit. The Electronic Journal of Business Research Methods, 6(1), 53 – 60. http://www.ejbrm.com/vol6/v6-i1/v6-i1-papers.htm
  • Hoyer, W. D., MacInnis, D. J. and Pieters, R. (2018). Consumer Behavior. 7th Edition. Boston: Cengage Learning.
  • Hu, Li-tze and Bentler, Peter M. (1999) Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1-55. DOI: 10.1080/10705519909540118
  • Hufmann, D. and Barenstein, M. (2005). A Monthly Struggle for Self-Control? Hyperbolic Discounting, Mental Accounting, and the Fall in Consumption Between Paydays. IZA Discussion Paper, No. 1430 in partial fulfillment of the requirements for the degree of DOCTOR OF PHILOSOPHY.
  • Hughes M.U., Kaigler-Walker K. and Bendoni W. (2015) Young Children as Parents’ Extended Selves, in Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, eds. Robinson, Jr. L. Springer, pp: 600-607. Cham: Springer. DOI: 10.1007/978-3-319-10912-1_196
  • Karlsson, N. (2003). Consumer Self-Control Strategies: An Empirical Study of Their Structure and Determinants. Journal of Consumer Policy, 26, 23–41. DOI: 10.1023/A:1022631106077
  • Keinan, A. and Kivetz, R. (2008). Remedying Hyperopia: The Effects of Self- Control Regret on Consumer Behavior. Journal of Marketing Research, 45, 676–689. DOI: 10.1509/jmkr.45.6.676
  • Kelly, C.L., Crawford, T .J., Gowen, E., Richardson, K. and Sünram-Lea, S.I. (2017). A temporary deficiency in self-control: Can heightened motivation overcome this effect? Psychophysiology, 54(5), 773–779. DOI: 10.1111/psyp.12832.
  • Kemp, S. (2016). Digital 2016: Turkey. https://datareportal.com/reports/digital-2016-turkey. Date of access: May 15th, 2019.
  • Khuong, M. N. and Tran, T. B. (2015). Factors Affecting Impulse Buying toward Fashion Products in Ho Chi Minh City — A Mediation Analysis of Hedonic Purchase. International Journal of Trade, Economics and Finance, 6(4), 223-229. DOI: 10.7763/IJTEF.2015.V6.473.
  • Krishnamurthy, P. and Prokopec, S. (2010). Resisting That Triple-Chocolate Cake: Mental Budgets and Self-Control. Journal of Consumer Research, 37(1), 68– 79. DOI: 10.1086/649650.
  • Kung, C., Ou, Y., Yeh, D. and Wang, C. (2014). The neural substrate of maternal love in shopping: Mothers' willingness to pay for her child vs. for herself: An fMRI study. 2014 International Conference on Orange Technologies, pp. 137-140. DOI: 10.1109/ICOT.2014.6956618
  • Laran, J. (2009). Choosing Your Future: Temporal Distance and the Balance between Self-Control and Indulgence. Journal of Consumer Research, 36(6), 1002-1015. DOI: 10.1086/648380.
  • Lino, M., Kuczynski, K., Rodriguez, N., and Schap, T. (2017). Expenditures on Children by Families, 2015. Miscellaneous Publication No. 1528-2015. U.S. Department of Agriculture, Center for Nutrition Policy and Promotion.
  • Liu, J.T., Hammitt, J. K., Wang, J.R. and Liu J.L., (2000). Mother’s willingness to pay for her own and her child’s health: a contingent valuation study in Taiwan. Health Economics, 9(4), 319-326. DOI: 10.1002/1099-1050(200006)9:4<319::AID-HEC521>3.0.CO;2-3
  • MacCallum, R. C., Browne, M. W., and Sugawara, H. M. (1996). Power analysis and determination of sample size for covariance structure modeling. Psychological Methods, 1(2), 130-149. DOI: 10.1037/1082-989X.1.2.130
  • Marsh, H. W., and Hocevar, D. (1985). Application of confirmatory factor analysis to the study of self-concept: First- and higher order factor models and their invariance across groups. Psychological Bulletin, 97(3), 562-582. DOI: 10.1037/0033-2909.97.3.562
  • McNeill, L. and Graham, T. (2014). Mother's choice: An exploration of extended self in infant clothing consumption. Journal of Consumer Behaviour, 13, 403– 410. DOI: 10.1002/cb.1489
  • Muraven, M., Shmueli, D. and Burkley, E. (2006). Conserving Self-Control Strength. Journal of Personality and Social Psychology, 91(3), 524–537. DOI: 10.1037/0022-3514.91.3.524
  • Nguyen, KL-P, Harman, V. and Cappellini, B. (2017). Playing with class: Middle‐class intensive mothering and the consumption of children's toys in Vietnam. International Journal of Consumer Studies. 41(5), 449– 456. DOI: 10.1111/ijcs.12349
  • Özhan-Dedeoğlu, A. (2010). Discourses of Motherhood and Consumption Practices of Turkish Mothers. Business and Economics Research Journal, 1(3), 296-311.
  • Redden, J. P. and Haws, K. L. (2013). Healthy Satiation: The Role of Decreasing Desire in Effective Self-Control. Journal of Consumer Research, 39(5), 1100–1114. DOI: 10.1086/667362
  • Schor, J. B. (2014). Born to Buy: The Commercialized Child and the New Consumer Culture. New York: Scribner.
  • Sekaran, U., and Bougie, R. (2016). Research methods for business: A skill building approach. John Wiley and Sons.
  • Sharma, P., Sivakumaran, B. and Marshall, R. (2011). Deliberate Self-Indulgence versus Involuntary Loss of Self-Control: Toward a Robust Cross-Cultural Consumer Impulsiveness Scale. Journal of International Consumer Marketing. 23 (3-4), 229-245. DOI: 10.1080/08961530.2011.578060
  • Silhouette-Dercourt, V. and Lassus, C. (2016). Shopping for kids’ luxury brands: young mothers’ identity quest in retail spaces. International Journal of Retail & Distribution Management, 44(11), 1084-1099, DOI: 10.1108/IJRDM-08-2015-0133
  • Solomon, M. R. (2018). Consumer Behavior: Buying, Having and Being. Essex: Pearson.
  • Starr, M. (2007). Saving, Spending, and Self-Control: Cognition versus Consumer Culture. Review of Radical Political Economics, 39(2), 214-229. DOI: 10.1177/0486613407302484
  • Sultan, A., Joireman, J. & Sprott, D. (2012). Building consumer self-control: The effect of self-control exercises on impulse buying urges. Marketing Letters. 23(1), 61-72. DOI: 10.1007/s11002-011-9135-4.
  • Sunil, M. and Torges, S. (1977). Determinants of Children's Influence on Mothers' Buying Behavior, in NA - Advances in Consumer Research Vol. 04, eds. William D. Perreault, Jr., pp: 56-60. Atlanta, GA : Association for Consumer Research.
  • Takahashi, M. (2014). Ideological dilemmas: constructing motherhood through caring consumption in Japan. Young Consumers, 15(1), 84-93. DOI: 10.1108/YC-03-2013-00353
  • Tang, N. (2017). Like Father Like Son: How Does Parents’ Financial Behavior Affect Their Children’s Financial Behavior? The Journal of Consumer Affairs, 51(2), 284–311. DOI: 10.1111/joca.12122
  • Vohs, K. D., Baumeister, R. F., Schmeichel, B. J., Twenge, J. M., Nelson, N. M. and Tice, D. M. (2008). Making Choices Impairs Subsequent Self-Control: A Limited-Resource Account of Decision Making, Self-Regulation, and Active Initiative. Journal of Personality and Social Psychology, 94(5), 883-898. DOI: 10.1037/0022-3514.94.5.883
  • Weathers, D. and Siemens, J. C. (2018). Measures of state self-control and its causes for trackable activities. Journal of Business Research, 93 (2018), 1-11. DOI: 10.1016/j.jbusres.2018.08.028
  • Wimalasiri, J. S. (2004). A cross-national study on children's purchasing behavior and parental response. Journal of Consumer Marketing, 21(4), 274-284. DOI: 10.1108/07363760410542183
  • Yim, M. Y. C. (2017). When shoppers don’t have enough self-control resources: applying the strength model of self- control. Journal of Consumer Marketing, 34(4), 328-337. DOI: 10.1108/JCM-04-2016-1784.
Birincil Dil en
Konular Sosyal

Orcid: 0000-0002-8494-6770
Yazar: Miray BAYBARS (Sorumlu Yazar)
Ülke: Turkey

Orcid: 0000-0002-0179-0644
Ülke: Turkey

Destekleyen Kurum Ege Üniversitesi Bilimsel Araştırma Projeleri Koordinatörlüğü
Proje Numarası 18-İKT-003
Teşekkür Bu proje Ege Üniversitesi Bilimsel Araştırma Projeleri Koordinatörlüğü tarafından 18-İKT-003 kodu ile desteklenmektedir. Desteklerinden ötürü yazarlar Ege Üniversitesi Bilimsel Araştırma Projeleri Koordinatörlüğü’ne teşekkürlerini sunarlar. This project is supported by Ege University Scientific Research Projects Coordination Unit with project number 18-İKT-003. Authors would like to thank Ege University Scientific Research Coordination Unit for their support.

Yayımlanma Tarihi : 8 Nisan 2020

Bibtex @araştırma makalesi { ulikidince582720, journal = {Uluslararası İktisadi ve İdari İncelemeler Dergisi}, issn = {1307-9832}, eissn = {1307-9859}, address = {}, publisher = {Kenan ÇELİK}, year = {2020}, volume = {}, pages = {123 - 140}, doi = {10.18092/ulikidince.582720}, title = {ANALYSIS OF MOTHERS' SELF-CONTROL OF SPENDING FOR THEIR OWN AND THEIR KIDS}, key = {cite}, author = {BAYBARS, Miray and ÖZHAN-DEDEOĞLU, Ayla} }
APA BAYBARS, M , ÖZHAN-DEDEOĞLU, A . (2020). ANALYSIS OF MOTHERS' SELF-CONTROL OF SPENDING FOR THEIR OWN AND THEIR KIDS. Uluslararası İktisadi ve İdari İncelemeler Dergisi , (27) , 123-140 . DOI: 10.18092/ulikidince.582720
MLA BAYBARS, M , ÖZHAN-DEDEOĞLU, A . "ANALYSIS OF MOTHERS' SELF-CONTROL OF SPENDING FOR THEIR OWN AND THEIR KIDS". Uluslararası İktisadi ve İdari İncelemeler Dergisi (2020 ): 123-140 <https://dergipark.org.tr/tr/pub/ulikidince/issue/53643/582720>
Chicago BAYBARS, M , ÖZHAN-DEDEOĞLU, A . "ANALYSIS OF MOTHERS' SELF-CONTROL OF SPENDING FOR THEIR OWN AND THEIR KIDS". Uluslararası İktisadi ve İdari İncelemeler Dergisi (2020 ): 123-140
RIS TY - JOUR T1 - ANALYSIS OF MOTHERS' SELF-CONTROL OF SPENDING FOR THEIR OWN AND THEIR KIDS AU - Miray BAYBARS , Ayla ÖZHAN-DEDEOĞLU Y1 - 2020 PY - 2020 N1 - doi: 10.18092/ulikidince.582720 DO - 10.18092/ulikidince.582720 T2 - Uluslararası İktisadi ve İdari İncelemeler Dergisi JF - Journal JO - JOR SP - 123 EP - 140 VL - IS - 27 SN - 1307-9832-1307-9859 M3 - doi: 10.18092/ulikidince.582720 UR - https://doi.org/10.18092/ulikidince.582720 Y2 - 2019 ER -
EndNote %0 Uluslararası İktisadi ve İdari İncelemeler Dergisi ANALYSIS OF MOTHERS' SELF-CONTROL OF SPENDING FOR THEIR OWN AND THEIR KIDS %A Miray BAYBARS , Ayla ÖZHAN-DEDEOĞLU %T ANALYSIS OF MOTHERS' SELF-CONTROL OF SPENDING FOR THEIR OWN AND THEIR KIDS %D 2020 %J Uluslararası İktisadi ve İdari İncelemeler Dergisi %P 1307-9832-1307-9859 %V %N 27 %R doi: 10.18092/ulikidince.582720 %U 10.18092/ulikidince.582720
ISNAD BAYBARS, Miray , ÖZHAN-DEDEOĞLU, Ayla . "ANALYSIS OF MOTHERS' SELF-CONTROL OF SPENDING FOR THEIR OWN AND THEIR KIDS". Uluslararası İktisadi ve İdari İncelemeler Dergisi / 27 (Nisan 2020): 123-140 . https://doi.org/10.18092/ulikidince.582720
Vancouver BAYBARS M , ÖZHAN-DEDEOĞLU A . ANALYSIS OF MOTHERS' SELF-CONTROL OF SPENDING FOR THEIR OWN AND THEIR KIDS. Uluslararası İktisadi ve İdari İncelemeler Dergisi. 2020; (27): 140-123.