Yıl 2020, Cilt , Sayı 27, Sayfalar 123 - 140 2020-04-08

ANALYSIS OF MOTHERS' SELF-CONTROL OF SPENDING FOR THEIR OWN AND THEIR KIDS
ANALYSIS OF MOTHERS' SELF-CONTROL OF SPENDING FOR THEIR OWN AND THEIR KIDS

Miray BAYBARS [1] , Ayla ÖZHAN-DEDEOĞLU [2]


Hamileliği takiben annelik kimliğinin inşası ve müzakeresinde tüketimin rolünün önemi çeşitli çalışmalarda ifade edilmiştir (bkz. Clarke, 2004:55; Ogle vd., 2013:136; Andersen vd., 2008: 94). Kadınlar annelik kimliğine geçişi kolaylaştırmak için çeşitli ürün ve hizmetlerden yardım almaktadırlar. Tüketici öz-kontrolü yiyecek tüketimi, duygusal tepkiler, odaklanma ve harcamalar gibi farklı alanlarda değerlendirilebilmektedir (Tuk vd,. 2015). Önemli bir tüketici grubu olan annelerin harcamalarındaki öz-kontrolünün analizinin hâlihazırda son derece büyük ve halen gelişmekte olan anne-çocuk pazarı için önemli bulgular ortaya koyacağı beklenmektedir. Bu bağlamda araştırmanın amacı anneler özelinde tüketicilerin harcama öz-kontrolünün farklı durumlarda (örneğin kişinin kendisi ve çocuğu için) ne şekilde farklılaştığının ortaya konmasıdır. Anneler hem kendileri hem de çocukları için harcama yaptıklarından dolayı araştırma sorusunun aydınlatılması açısından uygun bulunmuşlar, araştırmanın örneklem grubu olarak bu sebeple belirlenmişlerdir.  Çalışmanın literatüre en önemli katkısının tüketicinin harcama öz-kontrolü ve alt boyutları açısından durumsal olarak farklı davrandığını göstermesi olduğu ifade edilebilir. 

The importance of consumption in the construction and negotiation of motherhood identity following pregnancy has been expressed in several studies (see Clarke, 2004: 55; Ogle et al., 2013: 136; Andersen et al., 2008: 94). Women receive help from a variety of products and services to facilitate the transition to motherhood identity. Consumer self-control can be evaluated in different areas such as food consumption, emotional responses, consumer spending  etc. (Tuk et al., 2015). It is expected that the analysis of self-control in expenditures of mothers, an important consumer group, will reveal important findings for the extremely large and still developing mother-child market. In this context, the aim of the research is to determine how the consumption self-control of consumers varies in different situations (eg for the person and the child). The mothers were found to be a promising sample for clarifying the research question due to the fact that they spend for both themselves and their children. It can be stated that the most important contribution of the study to the literature is that it shows that the consumer behaves differently in terms of spending self-control and sub-dimensions depending on the context.

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Birincil Dil en
Konular Sosyal
Bölüm MAKALELER
Yazarlar

Orcid: 0000-0002-8494-6770
Yazar: Miray BAYBARS (Sorumlu Yazar)
Kurum: EGE UNIVERSITY
Ülke: Turkey


Orcid: 0000-0002-0179-0644
Yazar: Ayla ÖZHAN-DEDEOĞLU
Kurum: EGE UNIVERSITY
Ülke: Turkey


Destekleyen Kurum Ege Üniversitesi Bilimsel Araştırma Projeleri Koordinatörlüğü
Proje Numarası 18-İKT-003
Teşekkür Bu proje Ege Üniversitesi Bilimsel Araştırma Projeleri Koordinatörlüğü tarafından 18-İKT-003 kodu ile desteklenmektedir. Desteklerinden ötürü yazarlar Ege Üniversitesi Bilimsel Araştırma Projeleri Koordinatörlüğü’ne teşekkürlerini sunarlar. This project is supported by Ege University Scientific Research Projects Coordination Unit with project number 18-İKT-003. Authors would like to thank Ege University Scientific Research Coordination Unit for their support.
Tarihler

Yayımlanma Tarihi : 8 Nisan 2020

Bibtex @araştırma makalesi { ulikidince582720, journal = {Uluslararası İktisadi ve İdari İncelemeler Dergisi}, issn = {1307-9832}, eissn = {1307-9859}, address = {}, publisher = {Kenan ÇELİK}, year = {2020}, volume = {}, pages = {123 - 140}, doi = {10.18092/ulikidince.582720}, title = {ANALYSIS OF MOTHERS' SELF-CONTROL OF SPENDING FOR THEIR OWN AND THEIR KIDS}, key = {cite}, author = {BAYBARS, Miray and ÖZHAN-DEDEOĞLU, Ayla} }
APA BAYBARS, M , ÖZHAN-DEDEOĞLU, A . (2020). ANALYSIS OF MOTHERS' SELF-CONTROL OF SPENDING FOR THEIR OWN AND THEIR KIDS. Uluslararası İktisadi ve İdari İncelemeler Dergisi , (27) , 123-140 . DOI: 10.18092/ulikidince.582720
MLA BAYBARS, M , ÖZHAN-DEDEOĞLU, A . "ANALYSIS OF MOTHERS' SELF-CONTROL OF SPENDING FOR THEIR OWN AND THEIR KIDS". Uluslararası İktisadi ve İdari İncelemeler Dergisi (2020 ): 123-140 <https://dergipark.org.tr/tr/pub/ulikidince/issue/53643/582720>
Chicago BAYBARS, M , ÖZHAN-DEDEOĞLU, A . "ANALYSIS OF MOTHERS' SELF-CONTROL OF SPENDING FOR THEIR OWN AND THEIR KIDS". Uluslararası İktisadi ve İdari İncelemeler Dergisi (2020 ): 123-140
RIS TY - JOUR T1 - ANALYSIS OF MOTHERS' SELF-CONTROL OF SPENDING FOR THEIR OWN AND THEIR KIDS AU - Miray BAYBARS , Ayla ÖZHAN-DEDEOĞLU Y1 - 2020 PY - 2020 N1 - doi: 10.18092/ulikidince.582720 DO - 10.18092/ulikidince.582720 T2 - Uluslararası İktisadi ve İdari İncelemeler Dergisi JF - Journal JO - JOR SP - 123 EP - 140 VL - IS - 27 SN - 1307-9832-1307-9859 M3 - doi: 10.18092/ulikidince.582720 UR - https://doi.org/10.18092/ulikidince.582720 Y2 - 2019 ER -
EndNote %0 Uluslararası İktisadi ve İdari İncelemeler Dergisi ANALYSIS OF MOTHERS' SELF-CONTROL OF SPENDING FOR THEIR OWN AND THEIR KIDS %A Miray BAYBARS , Ayla ÖZHAN-DEDEOĞLU %T ANALYSIS OF MOTHERS' SELF-CONTROL OF SPENDING FOR THEIR OWN AND THEIR KIDS %D 2020 %J Uluslararası İktisadi ve İdari İncelemeler Dergisi %P 1307-9832-1307-9859 %V %N 27 %R doi: 10.18092/ulikidince.582720 %U 10.18092/ulikidince.582720
ISNAD BAYBARS, Miray , ÖZHAN-DEDEOĞLU, Ayla . "ANALYSIS OF MOTHERS' SELF-CONTROL OF SPENDING FOR THEIR OWN AND THEIR KIDS". Uluslararası İktisadi ve İdari İncelemeler Dergisi / 27 (Nisan 2020): 123-140 . https://doi.org/10.18092/ulikidince.582720
AMA BAYBARS M , ÖZHAN-DEDEOĞLU A . ANALYSIS OF MOTHERS' SELF-CONTROL OF SPENDING FOR THEIR OWN AND THEIR KIDS. UİİİD. 2020; (27): 123-140.
Vancouver BAYBARS M , ÖZHAN-DEDEOĞLU A . ANALYSIS OF MOTHERS' SELF-CONTROL OF SPENDING FOR THEIR OWN AND THEIR KIDS. Uluslararası İktisadi ve İdari İncelemeler Dergisi. 2020; (27): 140-123.