METAVERSE ENGAGEMENT AS A PERSUASION TOOL: METAVERSE ECOSYSTEM DESIGN FOR TOURISM ENTERPRISES

Yıl 2025, Cilt: 5 Sayı: 1, 72 - 89, 01.07.2025

Mune Moğol Sever

https://izlik.org/JA63TN68HL

Öz

The metaverse is a new-generation virtual ecosystem that combines the physical and virtual worlds, causing paradigm shifts in the understanding of business, communication, socialization, education, entertainment, and recreation. User engagement in the metaverse is one of the topics frequently addressed in research. This study aims to design a suitable metaverse ecosystem by looking at how interaction elements are included in the metaverse ecosystem and how interaction and its components are examined in previous studies. In this context, the subject of metaverse and engagement was carried out bibliometrically through the R Cran package program. Metaverse applications in tourism were subject to review. Following the prominent themes, a metaverse design was made through Spatial, one of the most frequently used metaverse service providers (MaaS-Metaverse as a Service). The steps of the method used in this research can be summarized as choosing the design theme, determining the content, choosing avatars, creating content, designing, and walking with the avatar in the metaverse. Within the scope of the study, a hotel lobby and a concert hall were designed within the metaverse ecosystem obtained. In the designed ecosystem, the metaverse universes were tested in their transitions between themselves.

Anahtar Kelimeler

Tourism , Metaverse , Engagement , Engagement in Metaverse

BİR İKNA ARACI OLARAK METAVERSTE KATILIM: TURİZM İŞLETMELERİ İÇİN METAVERS EKOSİSTEM TASARIMI

https://izlik.org/JA63TN68HL

Öz

Metavers, fiziksel ve sanal dünyayı bir araya getirip harmanlayan, iş, iletişim, sosyalleşme, eğitim, eğlence ve rekreasyon anlayışında paradigma değişikliklerine neden olan yeni nesil sanal ekosistemlerdir. Metaversin kişilerin gerek hedonik ihtiyaçlarından gerekse yaşam tarzlarına uygun olduğu için konaklama ve turizm deneyimini çeşitli şekillerde artıracağı bilinmektedir. Metaverste kullanıcı katılımı, araştırmalarda sıklıkla ele alınan konulardan biridir. Bu çalışmada, katılım unsurlarının metavers ekosistemine nasıl dahil edildiğine ve çalışmalarda katılım ve unsurlarının nasıl incelendiğine bakılarak, bu unsurlara uygun bir metavers ekosistemi tasarlanması amaçlanmaktadır. Bu kapsamda metavers ve katılım konusu R Cran paket programı üzerinden bibliyometrik olarak incelenmiştir. Uygulamada da metavers konusunun ne şekilde uygulama bulduğu da ayrıca incelenmiştir. Öne çıkan temalar doğrultusunda en sık kullanılan metavers servis sağlayıcılarından biri olan Spatial (MaaS-Metaverse as a Service) üzerinden metavers tasarımı yapılmıştır. Bu araştırmada kullanılan yöntemin süreç adımları şu şekilde özetlenebilir: tasarım temasının seçilmesi, içeriğin belirlenmesi, avatarların seçilmesi, içerik oluşturulması ve tasarlanması, avatar ile metaverste gezinme. Çalışmanın kapsamında elde edilen metavers ekosistemi içerisinde bir otel lobisi, bir konser salonu tasarlanmıştır. Tasarlanan bir metavers evrenlerinin kendi aralarında geçiş sağlanmasıyla ilgili testler başarılı olmuştur.

Anahtar Kelimeler

Turizm , Metaverse , Katılım , Metaverste Katılım

Kaynakça

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