HEALTH TOURISM IN TURKEY: A STUDY ON NEWSPAPERS

Öz

The purpose of this study is to identify how health tourism is approached in Turkey and to analyze the current situation by considering newspapers. Health tourism is becoming more important for countries in the economic and social aspects. Turkey is a country with many opportunities on this evolving branch of tourism. At the crossroads between East and West, Turkey is on its way to become the next “center of attraction” for the global health tourism market. In this study, health tourism was approached initially in a conceptual framework. Then, the previous studies regarding health tourism. In the last part, the paper news related to health tourism was analyzed through content and textual analysis. The population of the study was composed of the online papers which broadcast their archive. “Hürriyet” which is one of the newspaper with the widest circulation was used as the sample and the news with regard to “health tourism” between July 20, 2014 - July 9, 2015 were examined. The study was conducted on 30 news.

Key Words: Tourism, Health Tourism, Turkey, Newspapers.

Anahtar Kelimeler

• -

Kaynakça

1. Azaklı, H. S., (2012). In Partıal Fulfılment Of The Requırements For The Degree Of Master Of
2. Scıence In Cıty And Regıonal Plannıng.(A Thesis Submıtted To The Graduate School Of Natural And Applıed https://etd.lib.metu.edu.tr/upload/12614842/index.pdf, (11.09.2015). Of Mıddle East Technıcal Unıversıty)
3. Barca, M., Akdeve, E., Gedik-Balay, İ. (2013). Türkiye sağlık Turizm Sektörünün Analizi ve Strateji
4. Önerileri. İşletme Araştırmaları Dergisi, 5(3), 64-92. Ciğerdelen, T. (2012). Sağlık Turizminde İnsan Kaynakları ve İletişim. 2nd Interdisciplinary Tourism
5. Research Conference 12-15 April 2012, Kemer- Antalya.
6. Connel, J. (2006). Medical Tourism: Sea, Sun, Sand and Surgery. Tourism Management, 27, 1093
7. Gürel, E., Alem J. (2010). Postmodern Bir Durum Komedisi Üzerine İçerik Analizi: Simpsonlar.
8. Uluslararası Sosyal Araştırmalar Dergisi, 3 (10), 335-336. Littrell, M. A., Paige, R. C., & Song, K. (2004). Senior travelers: Tourism activities and shopping behaviors. Journal of Vacation Marketing, 10, 348–362.

9. Özbek, T. (1991). Dünyada ve Türkiye’de Termal Turizmin Önemi. Anatolia Dergisi, C. 2, S.3., 15
10. Smith, M., Puczkó, L. (2009) Health and Wellness Tourism, Oxford, UK: Elsevier Ltd. http://www.ktbyatirimisletmeler.gov.tr/TR,11479/turkiyede-saglik-ve-termal-turizm.html (10.09.2015). http://dap.gov.tr/yeniDosyalar/Kaynaklar/odop/11.pdf, 10.09.2015.