Using Google trends to predict birth methods and place: A retrospective analysis of data for Türkiye

Yıl 2024, Cilt: 6 Sayı: 10, 127 - 144, 01.04.2024

Gözde Özsezer , Arife Gür Boz , Gülengül Mermer

Öz

The aim of this research was to make a retrospective analysis of the Google Trends data related to birth methods and place according to the geographical regions of Turkey. The Google Trends data were collected according to six different time series between 01 Jan 2004 - 31 Dec 2022. The data were collected on 26 Jul 2021 from the seven geographical regions of Turkey and across Turkey using the keywords “normal birth”, “cesarean section”, “vaginal birth”, “home birth”, and “water birth”, which are among the methods of delivery. Considering Turkey, geographical regions, and time series, the data analysis was performed using percentages, Ethical permission was not required due to the nature of the study and due to the openness of the data. In all time series, it was seen that the search for “normal birth” was popular in the sample cities selected from Turkey and the seven geographical regions, and that the popularity, however, decreased over time. The Google searches of individuals for their birth preferences and place may vary depending on the cultural structure of the region they live in, cultural interaction, health policies during the COVID-19 pandemic, socioeconomic status, COVID-19 restrictions, fear of COVID-19, access to health services.

Anahtar Kelimeler

Google Trends, Birth, Birth methods, Internet searches

Using Google trends to predict birth methods and place: A retrospective analysis of data for Türkiye

Öz

Bu araştırmanın amacı, Türkiye'nin coğrafi bölgelerine göre doğum şekli ve yeri ile ilgili Google Trends verilerinin retrospektif analizini yapmaktır. Google Trends verileri 01 Ocak 2004 - 31 Aralık 2022 tarihleri arasında altı farklı zaman serisine göre toplanmıştır. Veriler 26 Temmuz 2021 tarihinde Türkiye'nin yedi coğrafi bölgesinden ve Türkiye genelinden “normal doğum”, “sezaryen” anahtar kelimeleri kullanılarak toplanmıştır. Doğum yöntemleri arasında “vajinal doğum”, “evde doğum” ve “suda doğum” yer alıyor. Türkiye, coğrafi bölgeler ve zaman serileri dikkate alınarak veri analizi yüzdeler kullanılarak yapılmış olup, çalışmanın niteliği ve verilerin açık olması nedeniyle etik izin gerekmemiştir. Tüm zaman serilerinde, Türkiye ve yedi coğrafi bölgeden seçilen örnek şehirlerde “normal doğum” arayışının popüler olduğu ancak zamanla bu popülerliğin azaldığı görüldü. Bireylerin doğum tercihi ve yeri ile ilgili Google aramaları, yaşadıkları bölgenin kültürel yapısına, kültürel etkileşime, COVİD-19 salgını sırasındaki sağlık politikalarına, sosyoekonomik durumuna, COVİD-19 kısıtlamalarına, COVİD-19 korkusuna ve sağlık hizmetlerine erişime bağlı olarak farklılık gösterebilmektedir.

Anahtar Kelimeler

Google Trendler, Doğum, Doğum yöntemleri, İnternet aramaları

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